--- title: "Swann vs TP-Link Tapo: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Swann or TP-Link Tapo? Compare estimated monthly branded-search demand and Share of Search inside the Home security camera brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/swann-vs-tp-link-tapo" publisher: "Brandwave" --- # Swann vs TP-Link Tapo: Which is more popular by branded search in New Zealand? Which is more popular in search, Swann or TP-Link Tapo? Compare estimated monthly branded-search demand and Share of Search inside the Home security camera brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Swann and TP-Link Tapo - **Competitive set**: Home security camera brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Swann Share of Search**: 5.8% - **TP-Link Tapo Share of Search**: 18% ## Which is more popular in search, Swann or TP-Link Tapo? - In August 2026, TP-Link Tapo had more branded searches than Swann among home security camera brands in New Zealand. TP-Link Tapo was estimated to have 9.9K branded searches compared to Swann’s 3.2K, and held an 18% Share of Search versus Swann’s 5.8%. - TP-Link Tapo was ahead of Swann in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Swann’s estimated Share of Search among home security camera brands in New Zealand moved from 6.3% to 5.8%, and its estimated monthly branded searches moved from 2.9K to 3.2K. - Across the 11 months ending August 2026, TP-Link Tapo’s estimated Share of Search among home security camera brands in New Zealand moved from 11.7% to 18%, and its estimated monthly branded searches moved from 5.4K to 9.9K. ## How did search popularity change for New Zealand home security camera brands in August 2026? - In August 2026, TP-Link Tapo gained estimated Share of Search among home security camera brands in New Zealand, from 16.3% to 18%. ## Month by month | Month | Swann estimated searches | Swann Share of Search | Swann rank | TP-Link Tapo estimated searches | TP-Link Tapo Share of Search | TP-Link Tapo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 6.3% | 6 | 5.4K | 11.7% | 4 | | Nov 2025 | 3.2K | 5.9% | 6 | 6.3K | 11.6% | 3 | | Dec 2025 | 3.3K | 6.1% | 6 | 6.6K | 12.2% | 3 | | Jan 2026 | 3.4K | 6.8% | 6 | 6.9K | 13.8% | 3 | | Feb 2026 | 2.7K | 6.2% | 6 | 5.1K | 11.9% | 4 | | Mar 2026 | 2.6K | 5.4% | 6 | 5.9K | 12.1% | 4 | | Apr 2026 | 3K | 5.5% | 6 | 6.5K | 12.2% | 4 | | May 2026 | 3.1K | 5.5% | 6 | 7.3K | 13% | 4 | | Jun 2026 | 3K | 5.2% | 6 | 7.8K | 13.9% | 4 | | Jul 2026 | 3.1K | 5.7% | 6 | 9K | 16.3% | 2 | | Aug 2026 | 3.2K | 5.8% | 6 | 9.9K | 18% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Swann’s and TP-Link Tapo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Swann**: Measured on the search terms “swann camera”, “swann camera system”, “swann cctv”, “swann cctv 4k”, “swann door camera”, “swann doorbell”, “swann nvr camera”, “swann outdoor security camera”, “swann security”, “swann security cctv”, “swann security system”, “swann solar security camera”, “swann wifi camera”, “swann wireless camera”, “swann wireless doorbell” and “swann wireless security camera”, summed into one figure. - **TP-Link Tapo**: Measured on the search terms “tapo”, “tapo c420”, “tapo c720”, “tapo camera”, “tapo cctv”, “tapo com”, “tapo h110”, “tapo h200”, “tapo hub”, “tapo p100”, “tapo p110”, “tapo p110m”, “tapo plug”, “tapo sensor”, “tapo t310”, “tapo t315”, “tapo tp link”, “to link tapo”, “tp link tapo 110”, “tp link tapo camera”, “tp link tapo doorbell”, “tp link tapo led”, “tp link tapo light strip”, “tp link tapo near me”, “tp link tapo nz”, “tp link tapo online”, “tp link tapo p110”, “tp link tapo p300” and “tp link tapo security camera”, summed into one figure. - [Swann profile](/demand/nz/brands/swann) - [TP-Link Tapo profile](/demand/nz/brands/tp-link-tapo) - [All home security camera brands in New Zealand](/demand/nz/categories/nz-smart-home-security-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Swann or TP-Link Tapo? In August 2026, TP-Link Tapo had more branded searches than Swann among home security camera brands in New Zealand. TP-Link Tapo was estimated to have 9.9K branded searches compared to Swann’s 3.2K, and held an 18% Share of Search versus Swann’s 5.8%. ## Cite this page Brandwave. "Swann vs TP-Link Tapo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/swann-vs-tp-link-tapo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/swann-vs-tp-link-tapo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.