--- title: "Survicate vs Thematic: Which is more popular in New Zealand?" description: "Is Survicate or Thematic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Voice of customer platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/survicate-vs-thematic" publisher: "Brandwave" --- # Survicate vs Thematic: Which is more popular in New Zealand? Is Survicate or Thematic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Voice of customer platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Survicate and Thematic - **Competitive set**: Voice of customer platforms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Survicate Share of Search**: 0.24% - **Thematic Share of Search**: 5.8% ## Is Survicate or Thematic more popular in search? - In October 2026, Thematic had more branded searches than Survicate among voice of customer platforms in New Zealand. Thematic had about 480 branded searches, while Survicate had 20. Thematic made up 5.8% of all voice of customer platform searches we track, and Survicate accounted for 0.24%. - Thematic was ahead of Survicate in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Survicate’s share of searches among voice of customer platforms in New Zealand moved from 0.34% to 0.24%, and its estimated monthly branded searches moved from 30 to 20. - Across the 12 months ending October 2026, Thematic’s share of searches among voice of customer platforms in New Zealand moved from 6.7% to 5.8%, and its estimated monthly branded searches moved from 590 to 480. ## Top voice of customer platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Survicate was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Thematic was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Survicate was listed before Thematic in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Qualtrics | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | AskNicely | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Medallia | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Thematic | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | SurveyMonkey | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Alchemer | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Survicate | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Sprig | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | InMoment | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about voice of customer platforms - Asked ChatGPT "Which voice of customer platform should I use in New Zealand?": 1. AskNicely, 2. Thematic, 3. Qualtrics, 4. Medallia - Asked ChatGPT "What are the best voice of customer platforms in New Zealand?": 1. Qualtrics, 2. AskNicely, 3. Medallia, 4. SurveyMonkey, 5. Survicate, 6. Thematic - Asked ChatGPT "What's the best voice of customer platform in New Zealand for customer feedback?": 1. AskNicely, 2. Qualtrics, 3. Medallia, 4. SurveyMonkey - Searched Google, AI Overview "voice of customer platform": 1. Qualtrics, 2. Medallia - Searched Google, AI Overview "customer feedback software": 1. Qualtrics, 2. Alchemer, 3. Survicate Not named in any answer: Sprig and InMoment. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand voice of customer platforms in October 2026? - In October 2026, AskNicely overtook Thematic to rank 3rd among voice of customer platforms in New Zealand, with 8.7% of the searches. - In October 2026, Sprig overtook Thematic to rank 4th among voice of customer platforms in New Zealand, with 5.8% of the searches. - In October 2026, Thematic lost share of searches among voice of customer platforms in New Zealand, from 7.4% to 5.8%. - Estimated monthly branded searches for Survicate in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in October 2026. ## How has branded search for Survicate and Thematic changed in New Zealand over the last 12 months? | Month | Survicate estimated searches | Survicate Share of Search | Survicate rank | Thematic estimated searches | Thematic Share of Search | Thematic rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 30 | 0.34% | 9 | 590 | 6.7% | 3 | | Dec 2025 | 20 | 0.4% | 9 | 390 | 7.9% | 3 | | Jan 2026 | 50 | 0.96% | 9 | 390 | 7.5% | 3 | | Feb 2026 | 30 | 0.41% | 9 | 480 | 6.6% | 3 | | Mar 2026 | 40 | 0.41% | 9 | 590 | 6.1% | 3 | | Apr 2026 | 40 | 0.5% | 9 | 480 | 6% | 3 | | May 2026 | 30 | 0.35% | 9 | 590 | 6.9% | 3 | | Jun 2026 | 40 | 0.51% | 9 | 480 | 6.1% | 3 | | Jul 2026 | 40 | 0.52% | 8 | 390 | 5% | 4 | | Aug 2026 | 40 | 0.48% | 9 | 480 | 5.8% | 3 | | Sep 2026 | 20 | 0.25% | 9 | 590 | 7.4% | 3 | | Oct 2026 | 20 | 0.24% | 9 | 480 | 5.8% | 5 | ## How are Survicate’s and Thematic’s branded searches counted? Brandwave collects information about searches that people make online using Survicate’s and Thematic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Survicate**: Measured on the search terms “survicate” and “survicate survey”, summed into one figure. - **Thematic**: Measured on the search term “thematic”. - [Survicate profile](/demand/nz/brands/survicate) - [Thematic profile](/demand/nz/brands/thematic) - [All voice of customer platforms in New Zealand](/demand/nz/categories/nz-voice-of-customer-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Survicate or Thematic more popular in search? In October 2026, Thematic had more branded searches than Survicate among voice of customer platforms in New Zealand. Thematic had about 480 branded searches, while Survicate had 20. Thematic made up 5.8% of all voice of customer platform searches we track, and Survicate accounted for 0.24%. ## Cite this page Brandwave. "Survicate vs Thematic: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/survicate-vs-thematic This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/survicate-vs-thematic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.