--- title: "Surfline vs Swellmap: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Surfline or Swellmap? Compare estimated monthly branded-search demand and Share of Search inside the Surf forecast sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/surfline-vs-swellmap" publisher: "Brandwave" --- # Surfline vs Swellmap: Which is more popular by branded search in New Zealand? Which is more popular in search, Surfline or Swellmap? Compare estimated monthly branded-search demand and Share of Search inside the Surf forecast sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Surfline and Swellmap - **Competitive set**: Surf forecast sites - **Market**: New Zealand - **Month measured**: Aug 2026 - **Surfline Share of Search**: 23.4% - **Swellmap Share of Search**: 74.2% ## Which is more popular in search, Surfline or Swellmap? - In August 2026, Swellmap had more branded searches than Surfline among surf forecast sites in New Zealand. Swellmap was estimated to have 16.5K branded searches compared to Surfline’s 5.2K, and held a 74.2% Share of Search versus Surfline’s 23.4%. - Swellmap was ahead of Surfline in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Surfline’s estimated Share of Search among surf forecast sites in New Zealand moved from 20.4% to 23.4%, and its estimated monthly branded searches moved from 6.6K to 5.2K. - Across the 11 months ending August 2026, Swellmap’s estimated Share of Search among surf forecast sites in New Zealand moved from 77.3% to 74.2%, and its estimated monthly branded searches moved from 25K to 16.5K. ## How did search popularity change for New Zealand surf forecast sites in August 2026? - In August 2026, Swellmap gained estimated Share of Search among surf forecast sites in New Zealand, from 71.5% to 74.2%. - In August 2026, Surfline lost estimated Share of Search among surf forecast sites in New Zealand, from 26.3% to 23.4%. ## Month by month | Month | Surfline estimated searches | Surfline Share of Search | Surfline rank | Swellmap estimated searches | Swellmap Share of Search | Swellmap rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 20.4% | 2 | 25K | 77.3% | 1 | | Nov 2025 | 11.8K | 27.5% | 2 | 30.3K | 70.2% | 1 | | Dec 2025 | 12K | 23.8% | 2 | 37.5K | 74% | 1 | | Jan 2026 | 12.5K | 24% | 2 | 38.4K | 73.3% | 1 | | Feb 2026 | 12.3K | 27.8% | 2 | 30.9K | 69.7% | 1 | | Mar 2026 | 12.8K | 29.2% | 2 | 30.2K | 68.7% | 1 | | Apr 2026 | 12.6K | 32.8% | 2 | 24.7K | 64.3% | 1 | | May 2026 | 10.9K | 33.6% | 2 | 20.1K | 62% | 1 | | Jun 2026 | 7.8K | 27.6% | 2 | 19.8K | 70.1% | 1 | | Jul 2026 | 6.2K | 26.3% | 2 | 16.8K | 71.5% | 1 | | Aug 2026 | 5.2K | 23.4% | 2 | 16.5K | 74.2% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Surfline’s and Swellmap’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Surfline**: Measured on the search terms “surf report surfline”, “surfline”, “surfline com”, “surfline near me”, “surfline nz”, “surfline online”, “surfline report”, “surfline surf forecast” and “surfline swell”, summed into one figure. - **Swellmap**: Measured on the search terms “swellmap”, “swellmap bay of islands”, “swellmap boat”, “swellmap com”, “swellmap cook strait”, “swellmap kawhia”, “swellmap nz” and “swellmap surf forecast”, summed into one figure. - [Surfline profile](/demand/nz/brands/surfline) - [Swellmap profile](/demand/nz/brands/swellmap) - [All surf forecast sites in New Zealand](/demand/nz/categories/nz-surf-forecast-sites): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Surfline or Swellmap? In August 2026, Swellmap had more branded searches than Surfline among surf forecast sites in New Zealand. Swellmap was estimated to have 16.5K branded searches compared to Surfline’s 5.2K, and held a 74.2% Share of Search versus Surfline’s 23.4%. ## Cite this page Brandwave. "Surfline vs Swellmap: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/surfline-vs-swellmap This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/surfline-vs-swellmap. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.