--- title: "Surf2Surf vs Surfline: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Surf2Surf or Surfline? Compare estimated monthly branded-search demand and Share of Search inside the Surf forecast sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/surf2surf-vs-surfline" publisher: "Brandwave" --- # Surf2Surf vs Surfline: Which is more popular by branded search in New Zealand? Which is more popular in search, Surf2Surf or Surfline? Compare estimated monthly branded-search demand and Share of Search inside the Surf forecast sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Surf2Surf and Surfline - **Competitive set**: Surf forecast sites - **Market**: New Zealand - **Month measured**: Aug 2026 - **Surf2Surf Share of Search**: 1.3% - **Surfline Share of Search**: 23.4% ## Which is more popular in search, Surf2Surf or Surfline? - In August 2026, Surfline had more branded searches than Surf2Surf among surf forecast sites in New Zealand. Surfline was estimated to have 5.2K branded searches compared to Surf2Surf’s 290, and held a 23.4% Share of Search versus Surf2Surf’s 1.3%. - Surfline was ahead of Surf2Surf in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Surf2Surf’s estimated Share of Search among surf forecast sites in New Zealand moved from 1.1% to 1.3%, and its estimated monthly branded searches moved from 370 to 290. - Across the 11 months ending August 2026, Surfline’s estimated Share of Search among surf forecast sites in New Zealand moved from 20.4% to 23.4%, and its estimated monthly branded searches moved from 6.6K to 5.2K. ## How did search popularity change for New Zealand surf forecast sites in August 2026? - In August 2026, Surfline lost estimated Share of Search among surf forecast sites in New Zealand, from 26.3% to 23.4%. - Estimated monthly branded searches for Surf2Surf in New Zealand fell 21.6% over 11 measured months, from 370 to 290 in August 2026. ## Month by month | Month | Surf2Surf estimated searches | Surf2Surf Share of Search | Surf2Surf rank | Surfline estimated searches | Surfline Share of Search | Surfline rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 370 | 1.1% | 4 | 6.6K | 20.4% | 2 | | Nov 2025 | 570 | 1.3% | 3 | 11.8K | 27.5% | 2 | | Dec 2025 | 590 | 1.2% | 3 | 12K | 23.8% | 2 | | Jan 2026 | 710 | 1.4% | 4 | 12.5K | 24% | 2 | | Feb 2026 | 560 | 1.3% | 3 | 12.3K | 27.8% | 2 | | Mar 2026 | 480 | 1.1% | 3 | 12.8K | 29.2% | 2 | | Apr 2026 | 550 | 1.4% | 4 | 12.6K | 32.8% | 2 | | May 2026 | 390 | 1.2% | 4 | 10.9K | 33.6% | 2 | | Jun 2026 | 310 | 1.1% | 4 | 7.8K | 27.6% | 2 | | Jul 2026 | 300 | 1.3% | 3 | 6.2K | 26.3% | 2 | | Aug 2026 | 290 | 1.3% | 3 | 5.2K | 23.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Surf2Surf’s and Surfline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Surf2Surf**: Measured on the search terms “surf2surf”, “surf2surf com” and “surf2surf nz”, summed into one figure. - **Surfline**: Measured on the search terms “surf report surfline”, “surfline”, “surfline com”, “surfline near me”, “surfline nz”, “surfline online”, “surfline report”, “surfline surf forecast” and “surfline swell”, summed into one figure. - [Surf2Surf profile](/demand/nz/brands/surf2surf) - [Surfline profile](/demand/nz/brands/surfline) - [All surf forecast sites in New Zealand](/demand/nz/categories/nz-surf-forecast-sites): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Surf2Surf or Surfline? In August 2026, Surfline had more branded searches than Surf2Surf among surf forecast sites in New Zealand. Surfline was estimated to have 5.2K branded searches compared to Surf2Surf’s 290, and held a 23.4% Share of Search versus Surf2Surf’s 1.3%. ## Cite this page Brandwave. "Surf2Surf vs Surfline: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/surf2surf-vs-surfline This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/surf2surf-vs-surfline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.