--- title: "Sunbeam vs Tefal: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Sunbeam or Tefal? Compare estimated monthly branded-search demand and Share of Search inside the Small kitchen appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/sunbeam-vs-tefal" publisher: "Brandwave" --- # Sunbeam vs Tefal: Which is more popular by branded search in New Zealand? Which is more popular in search, Sunbeam or Tefal? Compare estimated monthly branded-search demand and Share of Search inside the Small kitchen appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sunbeam and Tefal - **Competitive set**: Small kitchen appliance brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Sunbeam Share of Search**: 5.6% - **Tefal Share of Search**: 1.9% ## Which is more popular in search, Sunbeam or Tefal? - In August 2026, Sunbeam had more branded searches than Tefal among small kitchen appliance brands in New Zealand. Sunbeam was estimated to have 7.6K branded searches compared to Tefal’s 2.6K, and held a 5.6% Share of Search versus Tefal’s 1.9%. - Sunbeam was ahead of Tefal in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 5.8% to 5.6%, and its estimated monthly branded searches moved from 7.3K to 7.6K. - Across the 11 months ending August 2026, Tefal’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 1.6% to 1.9%, and its estimated monthly branded searches moved from 2K to 2.6K. ## How did search popularity change for New Zealand small kitchen appliance brands in August 2026? - Sunbeam’s estimated Share of Search among small kitchen appliance brands in New Zealand has gained ground for 3 months in a row, from 4.9% to 5.6% in August 2026. - Estimated monthly branded searches for Tefal in New Zealand rose 31.5% over 11 measured months, from 2K to 2.6K in August 2026. ## Month by month | Month | Sunbeam estimated searches | Sunbeam Share of Search | Sunbeam rank | Tefal estimated searches | Tefal Share of Search | Tefal rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.3K | 5.8% | 6 | 2K | 1.6% | 9 | | Nov 2025 | 7.5K | 4.7% | 8 | 2.3K | 1.5% | 9 | | Dec 2025 | 9K | 5.7% | 7 | 2K | 1.3% | 9 | | Jan 2026 | 7.3K | 5.9% | 7 | 1.9K | 1.5% | 9 | | Feb 2026 | 5.5K | 5.8% | 7 | 1.5K | 1.6% | 9 | | Mar 2026 | 5.8K | 5.6% | 7 | 2K | 1.9% | 9 | | Apr 2026 | 6.7K | 5.6% | 7 | 2K | 1.6% | 9 | | May 2026 | 6.6K | 4.9% | 8 | 2K | 1.5% | 9 | | Jun 2026 | 7K | 5.1% | 7 | 2.3K | 1.6% | 9 | | Jul 2026 | 7.9K | 5.5% | 8 | 2.6K | 1.8% | 9 | | Aug 2026 | 7.6K | 5.6% | 8 | 2.6K | 1.9% | 9 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Sunbeam’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sunbeam**: Measured on the search terms “old sunbeam mixmaster”, “sunbeam”, “sunbeam 4 slice toaster”, “sunbeam air fryer”, “sunbeam air purifier”, “sunbeam barista”, “sunbeam barista max”, “sunbeam barista plus”, “sunbeam blender”, “sunbeam cafe series”, “sunbeam co nz”, “sunbeam coffee machine”, “sunbeam espresso machine”, “sunbeam fabric steamer”, “sunbeam grinder”, “sunbeam handheld steamer”, “sunbeam heated throw”, “sunbeam kettle”, “sunbeam mixer”, “sunbeam mixer master”, “sunbeam mixmaster”, “sunbeam near me”, “sunbeam nutrioven”, “sunbeam nz”, “sunbeam online”, “sunbeam planetary mixmaster”, “sunbeam pods”, “sunbeam stand mixers”, “sunbeam steam”, “sunbeam toaster” and “sunbeam two slice toaster”, summed into one figure. - **Tefal**: Measured on the search terms “briscoes tefal”, “jamie oliver tefal cookware”, “multicooker tefal”, “tefal”, “tefal actifry”, “tefal air fryer”, “tefal blender”, “tefal co nz”, “tefal cook set”, “tefal cookware”, “tefal easy fry”, “tefal ingenio”, “tefal jamie oliver”, “tefal kettle”, “tefal mixer”, “tefal near me”, “tefal nz”, “tefal saucepans”, “tefal set”, “tefal steam”, “tefal thermosignal”, “tefal toaster”, “tefal ultimate”, “tefal unlimited” and “tefal vok”, summed into one figure. - [Sunbeam profile](/demand/nz/brands/sunbeam) - [Tefal profile](/demand/nz/brands/tefal) - [All small kitchen appliance brands in New Zealand](/demand/nz/categories/nz-kitchen-appliance-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Sunbeam or Tefal? In August 2026, Sunbeam had more branded searches than Tefal among small kitchen appliance brands in New Zealand. Sunbeam was estimated to have 7.6K branded searches compared to Tefal’s 2.6K, and held a 5.6% Share of Search versus Tefal’s 1.9%. ## Cite this page Brandwave. "Sunbeam vs Tefal: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/sunbeam-vs-tefal This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sunbeam-vs-tefal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.