---
title: "SuMei vs The Monarch: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, SuMei or The Monarch? Compare estimated monthly branded-search demand and Share of Search inside the Pukekohe restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/sumei-vs-the-monarch"
publisher: "Brandwave"
---

# SuMei vs The Monarch: Which is more popular by branded search in New Zealand?

Which is more popular in search, SuMei or The Monarch? Compare estimated monthly branded-search demand and Share of Search inside the Pukekohe restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: SuMei and The Monarch
- **Competitive set**: Pukekohe restaurants
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **SuMei Share of Search**: 74.9%
- **The Monarch Share of Search**: 12.6%

## Which is more popular in search, SuMei or The Monarch?

- In August 2026, SuMei had more branded searches than The Monarch among pukekohe restaurants in New Zealand. SuMei was estimated to have 1.3K branded searches compared to The Monarch’s 210, and held a 74.9% Share of Search versus The Monarch’s 12.6%.
- SuMei was ahead of The Monarch in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, SuMei’s estimated Share of Search among pukekohe restaurants in New Zealand moved from 72% to 74.9%, and its estimated monthly branded searches moved from 1.2K to 1.3K.
- Across the 11 months ending August 2026, The Monarch’s estimated Share of Search among pukekohe restaurants in New Zealand moved from 12.5% to 12.6%, and its estimated monthly branded searches held steady at 210.

## How did search popularity change for New Zealand pukekohe restaurants in August 2026?

- In August 2026, The Monarch gained estimated Share of Search among pukekohe restaurants in New Zealand, from 8.4% to 12.6%.
- In August 2026, SuMei lost estimated Share of Search among pukekohe restaurants in New Zealand, from 83.2% to 74.9%.

## Month by month

| Month | SuMei estimated searches | SuMei Share of Search | SuMei rank | The Monarch estimated searches | The Monarch Share of Search | The Monarch rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2K | 72% | 1 | 210 | 12.5% | 3 |
| Nov 2025 | 1.2K | 65.1% | 1 | 260 | 14% | 3 |
| Dec 2025 | 1.6K | 72.8% | 1 | 260 | 12.2% | 3 |
| Jan 2026 | 2.1K | 77% | 1 | 320 | 11.5% | 3 |
| Feb 2026 | 1.8K | 73.3% | 1 | 390 | 16% | 2 |
| Mar 2026 | 1.4K | 72.3% | 1 | 320 | 16.8% | 2 |
| Apr 2026 | 1.4K | 76% | 1 | 260 | 14.5% | 2 |
| May 2026 | 1.7K | 78.1% | 1 | 260 | 12.1% | 2 |
| Jun 2026 | 1.3K | 78.6% | 1 | 170 | 10.7% | 3 |
| Jul 2026 | 1.4K | 83.2% | 1 | 140 | 8.4% | 3 |
| Aug 2026 | 1.3K | 74.9% | 1 | 210 | 12.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using SuMei’s and The Monarch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **SuMei**: Measured on the search terms “sumei”, “sumei menu”, “sumei pukekohe” and “sumei restaurant”, summed into one figure.
- **The Monarch**: Measured on the search term “the monarch pukekohe”.

- [SuMei profile](/demand/nz/brands/sumei)
- [The Monarch profile](/demand/nz/brands/the-monarch)
- [All pukekohe restaurants in New Zealand](/demand/nz/categories/nz-pukekohe-restaurants): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, SuMei or The Monarch?

In August 2026, SuMei had more branded searches than The Monarch among pukekohe restaurants in New Zealand. SuMei was estimated to have 1.3K branded searches compared to The Monarch’s 210, and held a 74.9% Share of Search versus The Monarch’s 12.6%.

## Cite this page

Brandwave. "SuMei vs The Monarch: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/sumei-vs-the-monarch

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sumei-vs-the-monarch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.