--- title: "Sudburys +MORE vs YHPJ: Which is more popular in New Zealand?" description: "Is Sudburys +MORE or YHPJ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whangarei accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/sudburys-plusmore-vs-yhpj" publisher: "Brandwave" --- # Sudburys +MORE vs YHPJ: Which is more popular in New Zealand? Is Sudburys +MORE or YHPJ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whangarei accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sudburys +MORE and YHPJ - **Competitive set**: Whangarei accounting firms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Sudburys +MORE Share of Search**: 2.6% - **YHPJ Share of Search**: 44.7% ## Is Sudburys +MORE or YHPJ more popular in search? - In October 2026, YHPJ had more branded searches than Sudburys +MORE among whangarei accounting firms in New Zealand. YHPJ had about 170 branded searches, while Sudburys +MORE had 10. YHPJ made up 44.7% of all whangarei accounting firm searches we track, and Sudburys +MORE accounted for 2.6%. - YHPJ was ahead of Sudburys +MORE in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Sudburys +MORE’s share of searches among whangarei accounting firms in New Zealand moved from 0% to 2.6%, and its estimated monthly branded searches moved from 0 to 10. - Across the 12 months ending October 2026, YHPJ’s share of searches among whangarei accounting firms in New Zealand moved from 30% to 44.7%, and its estimated monthly branded searches moved from 120 to 170. ## Top whangarei accounting firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, YHPJ was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Sudburys +MORE was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. YHPJ was listed before Sudburys +MORE in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Villa Chartered Accountants & Business Advisors | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | YHPJ | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Bennett & Associates | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Sudburys +MORE | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Northland Chartered Accountants | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Ean Brown Partners | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | MAQ Chartered Accountants | 7th | 3 of 3 | 0 of 1 | 3 of 4 | | Russell Turner | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | BDO | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about whangarei accounting firms - Asked ChatGPT "Which accounting firm should I hire in Whangārei, New Zealand?": 1. Villa Chartered Accountants & Business Advisors, 2. YHPJ, 3. Sudburys +MORE, 4. Ean Brown Partners, 5. MAQ Chartered Accountants - Asked ChatGPT "What are the best accounting firms in Whangārei, New Zealand?": 1. Villa Chartered Accountants & Business Advisors, 2. Bennett & Associates, 3. YHPJ, 4. Sudburys +MORE, 5. Ean Brown Partners, 6. Northland Chartered Accountants, 7. MAQ Chartered Accountants, 8. Russell Turner - Asked ChatGPT "What's the best accounting firm in Whangārei, New Zealand for a small business?": 1. Villa Chartered Accountants & Business Advisors, 2. Northland Chartered Accountants, 3. Bennett & Associates, 4. MAQ Chartered Accountants, 5. YHPJ - Searched Google, AI Overview "whangarei accountant": 1. Villa Chartered Accountants & Business Advisors, 2. Northland Chartered Accountants Not named in any answer: BDO. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand whangarei accounting firms in October 2026? - In October 2026, YHPJ gained share of searches among whangarei accounting firms in New Zealand, from 32.4% to 44.7%. ## How has branded search for Sudburys +MORE and YHPJ changed in New Zealand over the last 12 months? | Month | Sudburys +MORE estimated searches | Sudburys +MORE Share of Search | Sudburys +MORE rank | YHPJ estimated searches | YHPJ Share of Search | YHPJ rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 0 | 0% | 9 | 120 | 30% | 1 | | Dec 2025 | 0 | 0% | 9 | 90 | 26.5% | 1 | | Jan 2026 | 0 | 0% | 9 | 90 | 26.5% | 1 | | Feb 2026 | 0 | 0% | 9 | 140 | 38.9% | 1 | | Mar 2026 | 0 | 0% | 9 | 140 | 35% | 1 | | Apr 2026 | 0 | 0% | 9 | 90 | 26.5% | 2 | | May 2026 | 0 | 0% | 9 | 120 | 34.3% | 1 | | Jun 2026 | 30 | 7.9% | 7 | 90 | 23.7% | 2 | | Jul 2026 | 40 | 11.8% | 4 | 100 | 29.4% | 1 | | Aug 2026 | 10 | 2.9% | 9 | 100 | 29.4% | 1 | | Sep 2026 | 10 | 2.9% | 9 | 110 | 32.4% | 1 | | Oct 2026 | 10 | 2.6% | 9 | 170 | 44.7% | 1 | ## How are Sudburys +MORE’s and YHPJ’s branded searches counted? Brandwave collects information about searches that people make online using Sudburys +MORE’s and YHPJ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sudburys +MORE**: Measured on the search term “sudburys +more”. - **YHPJ**: Measured on the search terms “yhpj”, “yhpj accounting”, “yhpj chartered accountants” and “yhpj whangarei”, summed into one figure. - [Sudburys +MORE profile](/demand/nz/brands/sudburys-plusmore) - [YHPJ profile](/demand/nz/brands/yhpj) - [All whangarei accounting firms in New Zealand](/demand/nz/locations/whangarei/accounting-firms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sudburys +MORE or YHPJ more popular in search? In October 2026, YHPJ had more branded searches than Sudburys +MORE among whangarei accounting firms in New Zealand. YHPJ had about 170 branded searches, while Sudburys +MORE had 10. YHPJ made up 44.7% of all whangarei accounting firm searches we track, and Sudburys +MORE accounted for 2.6%. ## Cite this page Brandwave. "Sudburys +MORE vs YHPJ: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/sudburys-plusmore-vs-yhpj This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sudburys-plusmore-vs-yhpj. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.