--- title: "Sudafed vs Vicks: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Sudafed or Vicks? Compare estimated monthly branded-search demand and Share of Search inside the Cold and flu brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/sudafed-vs-vicks" publisher: "Brandwave" --- # Sudafed vs Vicks: Which is more popular by branded search in New Zealand? Which is more popular in search, Sudafed or Vicks? Compare estimated monthly branded-search demand and Share of Search inside the Cold and flu brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sudafed and Vicks - **Competitive set**: Cold and flu brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Sudafed Share of Search**: 28.2% - **Vicks Share of Search**: 18.9% ## Which is more popular in search, Sudafed or Vicks? - In August 2026, Sudafed had more branded searches than Vicks among cold and flu brands in New Zealand. Sudafed was estimated to have 9.4K branded searches compared to Vicks’ 6.3K, and held a 28.2% Share of Search versus Vicks’ 18.9%. - Sudafed was ahead of Vicks in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Sudafed’s estimated Share of Search among cold and flu brands in New Zealand moved from 35.9% to 28.2%, and its estimated monthly branded searches moved from 5K to 9.4K. - Across the 11 months ending August 2026, Vicks’ estimated Share of Search among cold and flu brands in New Zealand moved from 17.8% to 18.9%, and its estimated monthly branded searches moved from 2.5K to 6.3K. ## How did search popularity change for New Zealand cold and flu brands in August 2026? - In August 2026, Lemsip overtook Sudafed to take the highest estimated Share of Search among cold and flu brands in New Zealand, at 28.5%. - In August 2026, Sudafed lost estimated Share of Search among cold and flu brands in New Zealand, from 31.6% to 28.2%. - Estimated monthly branded searches for Vicks in New Zealand rose 153% over 11 measured months, from 2.5K to 6.3K in August 2026. ## Month by month | Month | Sudafed estimated searches | Sudafed Share of Search | Sudafed rank | Vicks estimated searches | Vicks Share of Search | Vicks rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5K | 35.9% | 1 | 2.5K | 17.8% | 4 | | Nov 2025 | 3.5K | 34.6% | 1 | 2.1K | 20.3% | 4 | | Dec 2025 | 3.4K | 34.9% | 1 | 2.1K | 21.4% | 3 | | Jan 2026 | 2.9K | 33.5% | 1 | 1.8K | 21.1% | 3 | | Feb 2026 | 3.5K | 31.3% | 1 | 2.3K | 20.5% | 4 | | Mar 2026 | 5.1K | 31.3% | 1 | 2.8K | 17.3% | 4 | | Apr 2026 | 4.2K | 33.5% | 1 | 2.5K | 20.1% | 4 | | May 2026 | 6.1K | 31.2% | 1 | 4K | 20.6% | 4 | | Jun 2026 | 6.1K | 30.9% | 1 | 4K | 20.1% | 4 | | Jul 2026 | 7.7K | 31.6% | 1 | 4.6K | 18.9% | 4 | | Aug 2026 | 9.4K | 28.2% | 2 | 6.3K | 18.9% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Sudafed’s and Vicks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sudafed**: Measured on the search terms “sudafed”, “sudafed cold and flu”, “sudafed cough”, “sudafed day night”, “sudafed lozenges”, “sudafed near me”, “sudafed night”, “sudafed nz”, “sudafed online”, “sudafed pe”, “sudafed pseudoephedrine”, “sudafed sinus”, “sudafed sore throat” and “sudafed tablets”, summed into one figure. - **Vicks**: Measured on the search terms “vicks cold and flu”, “vicks cough”, “vicks cough syrup 44”, “vicks inhaler”, “vicks lozenges”, “vicks sore throat”, “vicks vaporub”, “vicks vaporub newborn”, “vicks vaporub nz” and “vicks vaporub toenail fungus”, summed into one figure. - [Sudafed profile](/demand/nz/brands/sudafed) - [Vicks profile](/demand/nz/brands/vicks) - [All cold and flu brands in New Zealand](/demand/nz/categories/nz-cold-and-flu-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Sudafed or Vicks? In August 2026, Sudafed had more branded searches than Vicks among cold and flu brands in New Zealand. Sudafed was estimated to have 9.4K branded searches compared to Vicks’ 6.3K, and held a 28.2% Share of Search versus Vicks’ 18.9%. ## Cite this page Brandwave. "Sudafed vs Vicks: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/sudafed-vs-vicks This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sudafed-vs-vicks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.