--- title: "Strepsils vs Vicks: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Strepsils or Vicks? Compare estimated monthly branded-search demand and Share of Search inside the Cold and flu brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/strepsils-vs-vicks" publisher: "Brandwave" --- # Strepsils vs Vicks: Which is more popular by branded search in New Zealand? Which is more popular in search, Strepsils or Vicks? Compare estimated monthly branded-search demand and Share of Search inside the Cold and flu brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Strepsils and Vicks - **Competitive set**: Cold and flu brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Strepsils Share of Search**: 23.2% - **Vicks Share of Search**: 18.9% ## Which is more popular in search, Strepsils or Vicks? - In August 2026, Strepsils had more branded searches than Vicks among cold and flu brands in New Zealand. Strepsils was estimated to have 7.7K branded searches compared to Vicks’ 6.3K, and held a 23.2% Share of Search versus Vicks’ 18.9%. - Strepsils was ahead of Vicks in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Strepsils’ estimated Share of Search among cold and flu brands in New Zealand moved from 24.1% to 23.2%, and its estimated monthly branded searches moved from 3.4K to 7.7K. - Across the 11 months ending August 2026, Vicks’ estimated Share of Search among cold and flu brands in New Zealand moved from 17.8% to 18.9%, and its estimated monthly branded searches moved from 2.5K to 6.3K. ## How did search popularity change for New Zealand cold and flu brands in August 2026? - In August 2026, Strepsils gained estimated Share of Search among cold and flu brands in New Zealand, from 21% to 23.2%. - Estimated monthly branded searches for Vicks in New Zealand rose 153% over 11 measured months, from 2.5K to 6.3K in August 2026. ## Month by month | Month | Strepsils estimated searches | Strepsils Share of Search | Strepsils rank | Vicks estimated searches | Vicks Share of Search | Vicks rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.4K | 24.1% | 2 | 2.5K | 17.8% | 4 | | Nov 2025 | 2.3K | 22.3% | 2 | 2.1K | 20.3% | 4 | | Dec 2025 | 2.3K | 22.9% | 2 | 2.1K | 21.4% | 3 | | Jan 2026 | 2.1K | 24% | 2 | 1.8K | 21.1% | 3 | | Feb 2026 | 2.7K | 23.9% | 2 | 2.3K | 20.5% | 4 | | Mar 2026 | 4.1K | 25.5% | 2 | 2.8K | 17.3% | 4 | | Apr 2026 | 2.8K | 22% | 3 | 2.5K | 20.1% | 4 | | May 2026 | 4.1K | 20.9% | 3 | 4K | 20.6% | 4 | | Jun 2026 | 4.3K | 21.6% | 3 | 4K | 20.1% | 4 | | Jul 2026 | 5.1K | 21% | 3 | 4.6K | 18.9% | 4 | | Aug 2026 | 7.7K | 23.2% | 3 | 6.3K | 18.9% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Strepsils’ and Vicks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Strepsils**: Measured on the search terms “anaesthetic strepsils”, “blocked nose strepsils”, “blue strepsils”, “strepsils”, “strepsils and sore throat”, “strepsils cold and flu”, “strepsils cough”, “strepsils honey lemon”, “strepsils lemon”, “strepsils lozenges”, “strepsils near me”, “strepsils nz”, “strepsils orange”, “strepsils pak n save”, “strepsils plus”, “strepsils sugarfree”, “strepsils throat lozenges” and “strepsils woolies”, summed into one figure. - **Vicks**: Measured on the search terms “vicks cold and flu”, “vicks cough”, “vicks cough syrup 44”, “vicks inhaler”, “vicks lozenges”, “vicks sore throat”, “vicks vaporub”, “vicks vaporub newborn”, “vicks vaporub nz” and “vicks vaporub toenail fungus”, summed into one figure. - [Strepsils profile](/demand/nz/brands/strepsils) - [Vicks profile](/demand/nz/brands/vicks) - [All cold and flu brands in New Zealand](/demand/nz/categories/nz-cold-and-flu-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Strepsils or Vicks? In August 2026, Strepsils had more branded searches than Vicks among cold and flu brands in New Zealand. Strepsils was estimated to have 7.7K branded searches compared to Vicks’ 6.3K, and held a 23.2% Share of Search versus Vicks’ 18.9%. ## Cite this page Brandwave. "Strepsils vs Vicks: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/strepsils-vs-vicks This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/strepsils-vs-vicks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.