---
title: "Streamlabs vs vMix: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Streamlabs or vMix? Compare estimated monthly branded-search demand and Share of Search inside the Live streaming software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/streamlabs-vs-vmix"
publisher: "Brandwave"
---

# Streamlabs vs vMix: Which is more popular by branded search in New Zealand?

Which is more popular in search, Streamlabs or vMix? Compare estimated monthly branded-search demand and Share of Search inside the Live streaming software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Streamlabs and vMix
- **Competitive set**: Live streaming software
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Streamlabs Share of Search**: 11.3%
- **vMix Share of Search**: 1.3%

## Which is more popular in search, Streamlabs or vMix?

- In August 2026, Streamlabs had more branded searches than vMix among live streaming software in New Zealand. Streamlabs was estimated to have 1.1K branded searches compared to vMix’s 130, and held an 11.3% Share of Search versus vMix’s 1.3%.
- Streamlabs was ahead of vMix in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Streamlabs’ estimated Share of Search among live streaming software in New Zealand moved from 16.7% to 11.3%, and its estimated monthly branded searches moved from 1.8K to 1.1K.
- Across the 11 months ending August 2026, vMix’s estimated Share of Search among live streaming software in New Zealand moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 150 to 130.

## How did search popularity change for New Zealand live streaming software in August 2026?

- Streamlabs’ estimated Share of Search among live streaming software in New Zealand has gained ground for 3 months in a row, from 9.3% to 11.3% in August 2026.
- Estimated monthly branded searches for vMix in New Zealand fell 13.3% over 11 measured months, from 150 to 130 in August 2026.

## Month by month

| Month | Streamlabs estimated searches | Streamlabs Share of Search | Streamlabs rank | vMix estimated searches | vMix Share of Search | vMix rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8K | 16.7% | 2 | 150 | 1.4% | 5 |
| Nov 2025 | 1.4K | 15.2% | 2 | 190 | 2% | 5 |
| Dec 2025 | 1.4K | 15.7% | 2 | 120 | 1.3% | 5 |
| Jan 2026 | 1.8K | 15.5% | 2 | 110 | 0.97% | 5 |
| Feb 2026 | 1.1K | 12.1% | 2 | 140 | 1.5% | 5 |
| Mar 2026 | 1.1K | 10.3% | 2 | 150 | 1.4% | 5 |
| Apr 2026 | 1.1K | 9.6% | 2 | 190 | 1.6% | 5 |
| May 2026 | 1.1K | 9.3% | 2 | 160 | 1.3% | 5 |
| Jun 2026 | 1.1K | 10.8% | 2 | 150 | 1.5% | 5 |
| Jul 2026 | 1.1K | 11.2% | 2 | 110 | 1.1% | 5 |
| Aug 2026 | 1.1K | 11.3% | 2 | 130 | 1.3% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Streamlabs’ and vMix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Streamlabs**: Measured on the search terms “streamlabs”, “streamlabs com”, “streamlabs download”, “streamlabs live stream”, “streamlabs multistream”, “streamlabs ob”, “streamlabs online” and “streamlabs streaming software”, summed into one figure.
- **vMix**: Measured on the search terms “vmix”, “vmix com”, “vmix live stream” and “vmix streaming software”, summed into one figure.

- [Streamlabs profile](/demand/nz/brands/streamlabs)
- [vMix profile](/demand/nz/brands/vmix)
- [All live streaming software in New Zealand](/demand/nz/categories/nz-live-streaming-software): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Streamlabs or vMix?

In August 2026, Streamlabs had more branded searches than vMix among live streaming software in New Zealand. Streamlabs was estimated to have 1.1K branded searches compared to vMix’s 130, and held an 11.3% Share of Search versus vMix’s 1.3%.

## Cite this page

Brandwave. "Streamlabs vs vMix: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/streamlabs-vs-vmix

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/streamlabs-vs-vmix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.