--- title: "Stray vs Wild Kiwi Adventure Tours: Which is searched more in New Zealand?" description: "Is Stray or Wild Kiwi Adventure Tours more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tour operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/stray-vs-wild-kiwi-adventure-tours" publisher: "Brandwave" --- # Stray vs Wild Kiwi Adventure Tours: Which is searched more in New Zealand? Is Stray or Wild Kiwi Adventure Tours more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tour operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Stray and Wild Kiwi Adventure Tours - **Competitive set**: Tour operators - **Market**: New Zealand - **Month measured**: Sep 2026 - **Stray Share of Search**: 0.45% - **Wild Kiwi Adventure Tours Share of Search**: 0.78% ## Is Stray or Wild Kiwi Adventure Tours more popular in search? - In September 2026, Wild Kiwi Adventure Tours had more branded searches than Stray among tour operators in New Zealand. Wild Kiwi Adventure Tours had about 260 branded searches, while Stray had 150. Wild Kiwi Adventure Tours made up 0.78% of all tour operator searches we track, and Stray accounted for 0.45%. - Wild Kiwi Adventure Tours was ahead of Stray in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Stray’s share of searches among tour operators in New Zealand moved from 0.47% to 0.45%, and its estimated monthly branded searches held steady at 150. - Across the 12 months ending September 2026, Wild Kiwi Adventure Tours’ share of searches among tour operators in New Zealand moved from 0.66% to 0.78%, and its estimated monthly branded searches moved from 210 to 260. ## Top tour operators in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wild Kiwi Adventure Tours was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Stray did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | MoaTrek New Zealand Tours | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Intrepid Travel | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Grand Pacific Tours | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | AAT Kings | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | G Adventures | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Cheeky Kiwi Travel | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Wild Kiwi Adventure Tours | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Kiwi Experience | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Contiki | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Flying Kiwi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | RealNZ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Topdeck | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stray | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Haka Tours | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tour operators - Asked ChatGPT "Which tour operator should I book in New Zealand?": 1. Intrepid Travel, 2. G Adventures, 3. Grand Pacific Tours, 4. MoaTrek New Zealand Tours, 5. Cheeky Kiwi Travel - Asked ChatGPT "What are the best tour operators in New Zealand?": 1. Intrepid Travel, 2. Grand Pacific Tours, 3. AAT Kings, 4. MoaTrek New Zealand Tours, 5. G Adventures - Asked ChatGPT "What's the best tour operator in New Zealand for guided trips?": 1. MoaTrek New Zealand Tours, 2. Intrepid Travel, 3. Grand Pacific Tours, 4. AAT Kings, 5. Cheeky Kiwi Travel - Searched Google, AI Overview "new zealand tours": 1. MoaTrek New Zealand Tours, 2. Cheeky Kiwi Travel, 3. AAT Kings, 4. Wild Kiwi Adventure Tours, 5. Contiki - Searched Google, AI Overview "group tours nz": 1. MoaTrek New Zealand Tours, 2. Wild Kiwi Adventure Tours, 3. Kiwi Experience, 4. G Adventures, 5. Intrepid Travel Not named in any answer: Flying Kiwi, RealNZ, Topdeck, Stray and Haka Tours. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand tour operators in September 2026? - In September 2026, Stray rose from 14th to 12th among tour operators in New Zealand. - Estimated monthly branded searches for Wild Kiwi Adventure Tours in New Zealand rose 23.8% over 12 measured months, from 210 to 260 in September 2026. ## Month by month | Month | Stray estimated searches | Stray Share of Search | Stray rank | Wild Kiwi Adventure Tours estimated searches | Wild Kiwi Adventure Tours Share of Search | Wild Kiwi Adventure Tours rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 150 | 0.47% | 13 | 210 | 0.66% | 12 | | Nov 2025 | 140 | 0.38% | 13 | 320 | 0.87% | 11 | | Dec 2025 | 80 | 0.22% | 13 | 320 | 0.88% | 9 | | Jan 2026 | 150 | 0.35% | 13 | 320 | 0.74% | 10 | | Feb 2026 | 130 | 0.37% | 13 | 390 | 1.1% | 10 | | Mar 2026 | 150 | 0.44% | 13 | 320 | 0.94% | 11 | | Apr 2026 | 100 | 0.32% | 13 | 210 | 0.67% | 12 | | May 2026 | 100 | 0.29% | 13 | 590 | 1.7% | 9 | | Jun 2026 | 110 | 0.34% | 13 | 390 | 1.2% | 9 | | Jul 2026 | 90 | 0.3% | 14 | 210 | 0.71% | 10 | | Aug 2026 | 70 | 0.21% | 14 | 260 | 0.76% | 10 | | Sep 2026 | 150 | 0.45% | 12 | 260 | 0.78% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Stray’s and Wild Kiwi Adventure Tours’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Stray**: Measured on the search terms “stray bus”, “stray tour” and “stray travel”, summed into one figure. - **Wild Kiwi Adventure Tours**: Measured on the search term “wild kiwi adventure tours”. - [Stray profile](/demand/nz/brands/stray) - [Wild Kiwi Adventure Tours profile](/demand/nz/brands/wild-kiwi-adventure-tours) - [All tour operators in New Zealand](/demand/nz/categories/nz-tour-operators): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Stray or Wild Kiwi Adventure Tours more popular in search? In September 2026, Wild Kiwi Adventure Tours had more branded searches than Stray among tour operators in New Zealand. Wild Kiwi Adventure Tours had about 260 branded searches, while Stray had 150. Wild Kiwi Adventure Tours made up 0.78% of all tour operator searches we track, and Stray accounted for 0.45%. ## Cite this page Brandwave. "Stray vs Wild Kiwi Adventure Tours: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/stray-vs-wild-kiwi-adventure-tours This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/stray-vs-wild-kiwi-adventure-tours. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.