--- title: "Stolen Girlfriends Club vs Zoe & Morgan: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Stolen Girlfriends Club or Zoe & Morgan? Compare estimated monthly branded-search demand and Share of Search inside the designer jewellery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/stolen-girlfriends-club-vs-zoe-and-morgan" publisher: "Brandwave" --- # Stolen Girlfriends Club vs Zoe & Morgan: Which is more popular by branded search in New Zealand? Which is more popular in search, Stolen Girlfriends Club or Zoe & Morgan? Compare estimated monthly branded-search demand and Share of Search inside the designer jewellery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Stolen Girlfriends Club and Zoe & Morgan - **Competitive set**: designer jewellery brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Stolen Girlfriends Club Share of Search**: 26.6% - **Zoe & Morgan Share of Search**: 20.6% ## Which is more popular in search, Stolen Girlfriends Club or Zoe & Morgan? - In August 2026, Stolen Girlfriends Club had more branded searches than Zoe & Morgan among designer jewellery brands in New Zealand. Stolen Girlfriends Club was estimated to have 6K branded searches compared to Zoe & Morgan’s 4.6K, and held a 26.6% Share of Search versus Zoe & Morgan’s 20.6%. - The lead changed hands 3 times in the 11 months ending August 2026: Stolen Girlfriends Club took it in May 2026, Zoe & Morgan took it in July 2026, Stolen Girlfriends Club took it in August 2026. - Across the 11 months ending August 2026, Stolen Girlfriends Club’s estimated Share of Search among designer jewellery brands in New Zealand moved from 18.5% to 26.6%, and its estimated monthly branded searches moved from 4.8K to 6K. - Across the 11 months ending August 2026, Zoe & Morgan’s estimated Share of Search among designer jewellery brands in New Zealand moved from 21.3% to 20.6%, and its estimated monthly branded searches moved from 5.5K to 4.6K. ## How did search popularity change for New Zealand designer jewellery brands in August 2026? - In August 2026, Stolen Girlfriends Club overtook Zoe & Morgan to take the highest estimated Share of Search among designer jewellery brands in New Zealand, at 26.6%. - In August 2026, Zoe & Morgan lost estimated Share of Search among designer jewellery brands in New Zealand, from 28.7% to 20.6%. ## Month by month | Month | Stolen Girlfriends Club estimated searches | Stolen Girlfriends Club Share of Search | Stolen Girlfriends Club rank | Zoe & Morgan estimated searches | Zoe & Morgan Share of Search | Zoe & Morgan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.8K | 18.5% | 3 | 5.5K | 21.3% | 2 | | Nov 2025 | 8.5K | 21.8% | 2 | 11.5K | 29.4% | 1 | | Dec 2025 | 7.5K | 22% | 2 | 8.5K | 24.9% | 1 | | Jan 2026 | 5.1K | 17% | 3 | 6.2K | 20.7% | 2 | | Feb 2026 | 3.9K | 14.9% | 3 | 4.6K | 17.5% | 2 | | Mar 2026 | 6K | 19.1% | 3 | 7.7K | 24.3% | 1 | | Apr 2026 | 4.2K | 20.6% | 2 | 4.6K | 22.5% | 1 | | May 2026 | 5K | 22.3% | 1 | 4.6K | 20.9% | 2 | | Jun 2026 | 6.1K | 26.5% | 1 | 3.7K | 16.1% | 3 | | Jul 2026 | 4.9K | 22.1% | 2 | 6.4K | 28.7% | 1 | | Aug 2026 | 6K | 26.6% | 1 | 4.6K | 20.6% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Stolen Girlfriends Club’s and Zoe & Morgan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Stolen Girlfriends Club**: Measured on the search terms “stolen girlfriends club”, “stolen girlfriends club bangle”, “stolen girlfriends club clothes”, “stolen girlfriends club earrings”, “stolen girlfriends club jewellery”, “stolen girlfriends club near me”, “stolen girlfriends club necklace”, “stolen girlfriends club nz”, “stolen girlfriends club online”, “stolen girlfriends club rings”, “stolen girlfriends club sale”, “stolengirlfriendsclub”, “stolengirlfriendsclub com” and “stolengirlfriendsclub nz”, summed into one figure. - **Zoe & Morgan**: Measured on the search terms “zoe & morgan”, “zoe & morgan earrings”, “zoe & morgan jewellery”, “zoe & morgan near me”, “zoe & morgan necklace”, “zoe & morgan nz”, “zoe & morgan rings”, “zoe and morgan bracelet”, “zoe and morgan earrings”, “zoe and morgan gypsy heart earrings”, “zoe and morgan heart earrings”, “zoe and morgan jewellery”, “zoe and morgan necklace”, “zoe and morgan rings”, “zoe morgan”, “zoe morgan earrings”, “zoe morgan jewellery”, “zoe morgan necklace”, “zoe morgan rings”, “zoeandmorgan com” and “zoemorgan”, summed into one figure. - [Stolen Girlfriends Club profile](/demand/nz/brands/stolen-girlfriends-club) - [Zoe & Morgan profile](/demand/nz/brands/zoe-and-morgan) - [All designer jewellery brands in New Zealand](/demand/nz/categories/nz-designer-jewellery-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Stolen Girlfriends Club or Zoe & Morgan? In August 2026, Stolen Girlfriends Club had more branded searches than Zoe & Morgan among designer jewellery brands in New Zealand. Stolen Girlfriends Club was estimated to have 6K branded searches compared to Zoe & Morgan’s 4.6K, and held a 26.6% Share of Search versus Zoe & Morgan’s 20.6%. ## Cite this page Brandwave. "Stolen Girlfriends Club vs Zoe & Morgan: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/stolen-girlfriends-club-vs-zoe-and-morgan This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/stolen-girlfriends-club-vs-zoe-and-morgan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.