--- title: "STIHL vs Victa: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, STIHL or Victa? Compare estimated monthly branded-search demand and Share of Search inside the Lawn mower brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/stihl-vs-victa" publisher: "Brandwave" --- # STIHL vs Victa: Which is more popular by branded search in New Zealand? Which is more popular in search, STIHL or Victa? Compare estimated monthly branded-search demand and Share of Search inside the Lawn mower brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: STIHL and Victa - **Competitive set**: Lawn mower brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **STIHL Share of Search**: 46.5% - **Victa Share of Search**: 2.6% ## Which is more popular in search, STIHL or Victa? - In August 2026, STIHL had more branded searches than Victa among lawn mower brands in New Zealand. STIHL was estimated to have 16.8K branded searches compared to Victa’s 920, and held a 46.5% Share of Search versus Victa’s 2.6%. - STIHL was ahead of Victa in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, STIHL’s estimated Share of Search among lawn mower brands in New Zealand moved from 41.7% to 46.5%, and its estimated monthly branded searches moved from 20.5K to 16.8K. - Across the 11 months ending August 2026, Victa’s estimated Share of Search among lawn mower brands in New Zealand held steady at 2.6%, and its estimated monthly branded searches moved from 1.3K to 920. ## How did search popularity change for New Zealand lawn mower brands in August 2026? - In August 2026, Victa gained estimated Share of Search among lawn mower brands in New Zealand, from 1.7% to 2.6%. - Estimated monthly branded searches for STIHL in New Zealand fell 18.4% over 11 measured months, from 20.5K to 16.8K in August 2026. ## Month by month | Month | STIHL estimated searches | STIHL Share of Search | STIHL rank | Victa estimated searches | Victa Share of Search | Victa rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20.5K | 41.7% | 1 | 1.3K | 2.6% | 5 | | Nov 2025 | 24.1K | 45.2% | 1 | 1.5K | 2.8% | 5 | | Dec 2025 | 21.6K | 47.6% | 1 | 1.2K | 2.6% | 5 | | Jan 2026 | 21.1K | 45.8% | 1 | 1.3K | 2.9% | 5 | | Feb 2026 | 20.5K | 44.9% | 1 | 1.2K | 2.6% | 5 | | Mar 2026 | 18.7K | 44.2% | 1 | 960 | 2.3% | 5 | | Apr 2026 | 18.4K | 44.3% | 1 | 970 | 2.3% | 5 | | May 2026 | 19.7K | 47.6% | 1 | 820 | 2% | 5 | | Jun 2026 | 16.4K | 46.1% | 1 | 620 | 1.7% | 5 | | Jul 2026 | 16K | 46.8% | 1 | 570 | 1.7% | 5 | | Aug 2026 | 16.8K | 46.5% | 1 | 920 | 2.6% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using STIHL’s and Victa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **STIHL**: Measured on the search terms “500i stihl”, “ms 170 stihl”, “ms 180 stihl”, “stihl”, “stihl air blower”, “stihl blower”, “stihl brush cutter”, “stihl chainsaw”, “stihl co nz”, “stihl concrete saw”, “stihl fs38”, “stihl hedge trimmer”, “stihl lawn mower”, “stihl line trimmer”, “stihl mower”, “stihl ms250”, “stihl near me”, “stihl nz”, “stihl online”, “stihl pole saw”, “stihl ride on mower”, “stihl shop near me”, “stihl weed eater” and “stihlshop co nz”, summed into one figure. - **Victa**: Measured on the search terms “victa”, “victa 560”, “victa chainsaw”, “victa co nz”, “victa lawn mower mustang”, “victa lawnmower”, “victa mower”, “victa mulch master”, “victa mulch master 560”, “victa mustang”, “victa near me”, “victa nz” and “victa ride on mower”, summed into one figure. - [STIHL profile](/demand/nz/brands/stihl) - [Victa profile](/demand/nz/brands/victa) - [All lawn mower brands in New Zealand](/demand/nz/categories/nz-lawn-mower-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, STIHL or Victa? In August 2026, STIHL had more branded searches than Victa among lawn mower brands in New Zealand. STIHL was estimated to have 16.8K branded searches compared to Victa’s 920, and held a 46.5% Share of Search versus Victa’s 2.6%. ## Cite this page Brandwave. "STIHL vs Victa: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/stihl-vs-victa This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/stihl-vs-victa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.