--- title: "Stihl vs Toro: Which is more popular in New Zealand?" description: "Is Stihl or Toro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lawn mower brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/stihl-vs-toro" publisher: "Brandwave" --- # Stihl vs Toro: Which is more popular in New Zealand? Is Stihl or Toro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lawn mower brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Stihl and Toro - **Competitive set**: Lawn mower brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Stihl Share of Search**: 6.2% - **Toro Share of Search**: 1.5% ## Is Stihl or Toro more popular in search? - In October 2026, Stihl had more branded searches than Toro among lawn mower brands in New Zealand. Stihl had about 1,260 branded searches, while Toro had 310. Stihl made up 6.2% of all lawn mower brand searches we track, and Toro accounted for 1.5%. - Stihl was ahead of Toro in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Stihl’s share of searches among lawn mower brands in New Zealand moved from 9% to 6.2%, and its estimated monthly branded searches held steady at 1.3K. - Across the 12 months ending October 2026, Toro’s share of searches among lawn mower brands in New Zealand moved from 2.5% to 1.5%, and its estimated monthly branded searches moved from 350 to 310. ## Top lawn mower brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Toro did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Honda Power Equipment | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Stihl | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Masport | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Victa | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Makita | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Greenworks | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Lawnmaster | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Rover | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Husqvarna | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Ryobi | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Cub Cadet | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Toro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lawn mower brands - Asked ChatGPT "Which lawn mower brand should I buy in New Zealand?": 1. Honda Power Equipment, 2. Masport, 3. Victa, 4. Makita - Asked ChatGPT "What are the best lawn mower brands in New Zealand?": 1. Honda Power Equipment, 2. Masport, 3. Stihl, 4. Makita, 5. Victa, 6. Husqvarna - Asked ChatGPT "What's the best lawn mower brand in New Zealand for a medium backyard?": 1. Honda Power Equipment, 2. Masport, 3. Makita - Searched Google, AI Overview "ride on mower nz": 1. Stihl, 2. Victa, 3. Rover, 4. Husqvarna, 5. Cub Cadet - Searched Google, AI Overview "cordless lawn mower": 1. Greenworks, 2. Lawnmaster, 3. Stihl, 4. Ryobi, 5. Makita Not named in any answer: Toro. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand lawn mower brands in October 2026? - In October 2026, Stihl lost share of searches among lawn mower brands in New Zealand, from 8.8% to 6.2%. - In October 2026, Toro lost share of searches among lawn mower brands in New Zealand, from 2.6% to 1.5%. ## How has branded search for Stihl and Toro changed in New Zealand over the last 12 months? | Month | Stihl estimated searches | Stihl Share of Search | Stihl rank | Toro estimated searches | Toro Share of Search | Toro rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.3K | 9% | 3 | 350 | 2.5% | 9 | | Dec 2025 | 930 | 8.7% | 3 | 280 | 2.6% | 9 | | Jan 2026 | 930 | 8.7% | 3 | 320 | 3% | 9 | | Feb 2026 | 730 | 7.2% | 5 | 280 | 2.7% | 9 | | Mar 2026 | 800 | 9.4% | 4 | 260 | 3.1% | 9 | | Apr 2026 | 650 | 8.4% | 3 | 280 | 3.6% | 9 | | May 2026 | 650 | 10.1% | 3 | 260 | 4% | 9 | | Jun 2026 | 500 | 8.6% | 3 | 200 | 3.4% | 9 | | Jul 2026 | 430 | 8.1% | 4 | 160 | 3% | 9 | | Aug 2026 | 530 | 8.3% | 3 | 210 | 3.3% | 9 | | Sep 2026 | 930 | 8.8% | 3 | 280 | 2.6% | 9 | | Oct 2026 | 1.3K | 6.2% | 5 | 310 | 1.5% | 10 | ## How are Stihl’s and Toro’s branded searches counted? Brandwave collects information about searches that people make online using Stihl’s and Toro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Stihl**: Measured on the search terms “stihl lawn mower” and “stihl mower”, summed into one figure. - **Toro**: Measured on the search terms “toro lawn mower” and “toro mower”, summed into one figure. - [Stihl profile](/demand/nz/brands/stihl) - [Toro profile](/demand/nz/brands/toro) - [All lawn mower brands in New Zealand](/demand/nz/categories/nz-lawn-mower-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Stihl or Toro more popular in search? In October 2026, Stihl had more branded searches than Toro among lawn mower brands in New Zealand. Stihl had about 1,260 branded searches, while Toro had 310. Stihl made up 6.2% of all lawn mower brand searches we track, and Toro accounted for 1.5%. ## Cite this page Brandwave. "Stihl vs Toro: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/stihl-vs-toro This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/stihl-vs-toro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.