---
title: "Stiebel Eltron vs Thermann: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Stiebel Eltron or Thermann? Compare estimated monthly branded-search demand and Share of Search inside the Hot water system brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/stiebel-eltron-vs-thermann"
publisher: "Brandwave"
---

# Stiebel Eltron vs Thermann: Which is more popular by branded search in New Zealand?

Which is more popular in search, Stiebel Eltron or Thermann? Compare estimated monthly branded-search demand and Share of Search inside the Hot water system brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Stiebel Eltron and Thermann
- **Competitive set**: Hot water system brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Stiebel Eltron Share of Search**: 9.9%
- **Thermann Share of Search**: 1.1%

## Which is more popular in search, Stiebel Eltron or Thermann?

- In August 2026, Stiebel Eltron had more branded searches than Thermann among hot water system brands in New Zealand. Stiebel Eltron was estimated to have 1.6K branded searches compared to Thermann’s 190, and held a 9.9% Share of Search versus Thermann’s 1.1%.
- Stiebel Eltron was ahead of Thermann in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Stiebel Eltron’s estimated Share of Search among hot water system brands in New Zealand moved from 9.6% to 9.9%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
- Across the 11 months ending August 2026, Thermann’s estimated Share of Search among hot water system brands in New Zealand moved from 1.3% to 1.1%, and its estimated monthly branded searches moved from 180 to 190.

## How did search popularity change for New Zealand hot water system brands in August 2026?

- In August 2026, Stiebel Eltron lost estimated Share of Search among hot water system brands in New Zealand, from 10.6% to 9.9%.

## Month by month

| Month | Stiebel Eltron estimated searches | Stiebel Eltron Share of Search | Stiebel Eltron rank | Thermann estimated searches | Thermann Share of Search | Thermann rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3K | 9.6% | 3 | 180 | 1.3% | 4 |
| Nov 2025 | 1.4K | 11.2% | 3 | 150 | 1.2% | 4 |
| Dec 2025 | 880 | 9.2% | 3 | 130 | 1.4% | 4 |
| Jan 2026 | 1.1K | 9.9% | 3 | 110 | 0.98% | 4 |
| Feb 2026 | 1.2K | 9.1% | 3 | 130 | 1% | 4 |
| Mar 2026 | 1.4K | 9.6% | 3 | 210 | 1.4% | 4 |
| Apr 2026 | 1.7K | 11.5% | 3 | 150 | 1% | 4 |
| May 2026 | 1.7K | 10% | 3 | 160 | 0.93% | 4 |
| Jun 2026 | 1.7K | 10% | 3 | 170 | 0.98% | 4 |
| Jul 2026 | 1.9K | 10.6% | 3 | 170 | 0.96% | 4 |
| Aug 2026 | 1.6K | 9.9% | 3 | 190 | 1.1% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Stiebel Eltron’s and Thermann’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Stiebel Eltron**: Measured on the search terms “stiebel eltron”, “stiebel eltron heater”, “stiebel eltron hot water”, “stiebel eltron hot water cylinder”, “stiebel eltron near me”, “stiebel eltron nz” and “stiebeleltron”, summed into one figure.
- **Thermann**: Measured on the search terms “thermann”, “thermann gas hot water”, “thermann hot water”, “thermann hot water cylinder” and “thermann nz”, summed into one figure.

- [Stiebel Eltron profile](/demand/nz/brands/stiebel-eltron)
- [Thermann profile](/demand/nz/brands/thermann)
- [All hot water system brands in New Zealand](/demand/nz/categories/nz-hot-water-system-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Stiebel Eltron or Thermann?

In August 2026, Stiebel Eltron had more branded searches than Thermann among hot water system brands in New Zealand. Stiebel Eltron was estimated to have 1.6K branded searches compared to Thermann’s 190, and held a 9.9% Share of Search versus Thermann’s 1.1%.

## Cite this page

Brandwave. "Stiebel Eltron vs Thermann: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/stiebel-eltron-vs-thermann

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/stiebel-eltron-vs-thermann. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.