---
title: "Stevens Lawson vs Woods Bagot: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Stevens Lawson or Woods Bagot? Compare estimated monthly branded-search demand and Share of Search inside the Architecture firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/stevens-lawson-vs-woods-bagot"
publisher: "Brandwave"
---

# Stevens Lawson vs Woods Bagot: Which is more popular by branded search in New Zealand?

Which is more popular in search, Stevens Lawson or Woods Bagot? Compare estimated monthly branded-search demand and Share of Search inside the Architecture firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Stevens Lawson and Woods Bagot
- **Competitive set**: Architecture firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Stevens Lawson Share of Search**: 5%
- **Woods Bagot Share of Search**: 4%

## Which is more popular in search, Stevens Lawson or Woods Bagot?

- In August 2026, Stevens Lawson had more branded searches than Woods Bagot among architecture firms in New Zealand. Stevens Lawson was estimated to have 280 branded searches compared to Woods Bagot’s 220, and held a 5% Share of Search versus Woods Bagot’s 4%.
- The lead changed hands 4 times in the 11 months ending August 2026: Woods Bagot took it in December 2025, Stevens Lawson took it in January 2026, Woods Bagot took it in June 2026, Stevens Lawson took it in July 2026.
- Across the 11 months ending August 2026, Stevens Lawson’s estimated Share of Search among architecture firms in New Zealand moved from 6.3% to 5%, and its estimated monthly branded searches moved from 340 to 280.
- Across the 11 months ending August 2026, Woods Bagot’s estimated Share of Search among architecture firms in New Zealand moved from 5% to 4%, and its estimated monthly branded searches moved from 270 to 220.

## How did search popularity change for New Zealand architecture firms in August 2026?

- Estimated monthly branded searches for Woods Bagot in New Zealand fell 18.5% over 11 measured months, from 270 to 220 in August 2026.
- Estimated monthly branded searches for Stevens Lawson in New Zealand fell 17.6% over 11 measured months, from 340 to 280 in August 2026.

## Month by month

| Month | Stevens Lawson estimated searches | Stevens Lawson Share of Search | Stevens Lawson rank | Woods Bagot estimated searches | Woods Bagot Share of Search | Woods Bagot rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 340 | 6.3% | 5 | 270 | 5% | 6 |
| Nov 2025 | 280 | 5.7% | 5 | 220 | 4.5% | 6 |
| Dec 2025 | 200 | 4.9% | 6 | 220 | 5.4% | 5 |
| Jan 2026 | 260 | 5.6% | 5 | 180 | 3.9% | 6 |
| Feb 2026 | 280 | 5.2% | 5 | 220 | 4.1% | 6 |
| Mar 2026 | 420 | 6.9% | 5 | 270 | 4.4% | 6 |
| Apr 2026 | 340 | 6.5% | 5 | 220 | 4.2% | 6 |
| May 2026 | 340 | 5.8% | 5 | 270 | 4.6% | 6 |
| Jun 2026 | 250 | 4.3% | 6 | 330 | 5.6% | 5 |
| Jul 2026 | 310 | 4.9% | 5 | 270 | 4.3% | 6 |
| Aug 2026 | 280 | 5% | 5 | 220 | 4% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Stevens Lawson’s and Woods Bagot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Stevens Lawson**: Measured on the search terms “stevens lawson” and “stevens lawson architects”, summed into one figure.
- **Woods Bagot**: Measured on the search terms “woods bagot”, “woods bagot nz” and “woodsbagot”, summed into one figure.

- [Stevens Lawson profile](/demand/nz/brands/stevens-lawson)
- [Woods Bagot profile](/demand/nz/brands/woods-bagot)
- [All architecture firms in New Zealand](/demand/nz/categories/nz-architecture-firms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Stevens Lawson or Woods Bagot?

In August 2026, Stevens Lawson had more branded searches than Woods Bagot among architecture firms in New Zealand. Stevens Lawson was estimated to have 280 branded searches compared to Woods Bagot’s 220, and held a 5% Share of Search versus Woods Bagot’s 4%.

## Cite this page

Brandwave. "Stevens Lawson vs Woods Bagot: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/stevens-lawson-vs-woods-bagot

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/stevens-lawson-vs-woods-bagot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.