--- title: "Stephen Marr vs Vivo Hair: Which is searched more in New Zealand?" description: "Is Stephen Marr or Vivo Hair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair salon chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/stephen-marr-vs-vivo-hair" publisher: "Brandwave" --- # Stephen Marr vs Vivo Hair: Which is searched more in New Zealand? Is Stephen Marr or Vivo Hair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair salon chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Stephen Marr and Vivo Hair - **Competitive set**: Hair salon chains - **Market**: New Zealand - **Month measured**: Sep 2026 - **Stephen Marr Share of Search**: 4.8% - **Vivo Hair Share of Search**: 24.2% ## Is Stephen Marr or Vivo Hair more popular in search? - In September 2026, Vivo Hair had more branded searches than Stephen Marr among hair salon chains in New Zealand. Vivo Hair had about 5,400 branded searches, while Stephen Marr had 1,080. Vivo Hair made up 24.2% of all hair salon chain searches we track, and Stephen Marr accounted for 4.8%. - Vivo Hair was ahead of Stephen Marr in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Stephen Marr’s share of searches among hair salon chains in New Zealand moved from 3.9% to 4.8%, and its estimated monthly branded searches held steady at 1.1K. - Across the 12 months ending September 2026, Vivo Hair’s share of searches among hair salon chains in New Zealand moved from 24.5% to 24.2%, and its estimated monthly branded searches moved from 6.6K to 5.4K. ## Top hair salon chains in ChatGPT and Google AI Overviews In three ChatGPT questions, Vivo Hair appeared in all three answers. Stephen Marr did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Vivo Hair | 1st | 3 of 3 | 3 of 3 | | Rodney Wayne | 2nd | 2 of 3 | 2 of 3 | | Just Cuts | 3rd | 3 of 3 | 3 of 3 | | Kess Hair & Beauty | 4th | 2 of 3 | 2 of 3 | | Servilles | Not ranked | 0 of 3 | 0 of 3 | | Stephen Marr | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about hair salon chains - Asked ChatGPT "Which hair salon chain should I book in New Zealand?": 1. Vivo Hair, 2. Kess Hair & Beauty, 3. Just Cuts - Asked ChatGPT "What are the best hair salon chains in New Zealand?": 1. Vivo Hair, 2. Rodney Wayne, 3. Just Cuts, 4. Kess Hair & Beauty - Asked ChatGPT "What's the best hair salon chain in New Zealand for a haircut?": 1. Vivo Hair, 2. Rodney Wayne, 3. Just Cuts Not named in any answer: Servilles and Stephen Marr. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hair salon chains in September 2026? - In September 2026, Vivo Hair gained share of searches among hair salon chains in New Zealand, from 23.4% to 24.2%. ## Month by month | Month | Stephen Marr estimated searches | Stephen Marr Share of Search | Stephen Marr rank | Vivo Hair estimated searches | Vivo Hair Share of Search | Vivo Hair rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 3.9% | 5 | 6.6K | 24.5% | 3 | | Nov 2025 | 1.1K | 3.9% | 5 | 8.1K | 28.5% | 2 | | Dec 2025 | 1.4K | 4.5% | 5 | 6.6K | 21.6% | 3 | | Jan 2026 | 1.1K | 3.8% | 5 | 6.6K | 23% | 3 | | Feb 2026 | 1.4K | 6% | 4 | 5.4K | 23.3% | 3 | | Mar 2026 | 1.4K | 5.9% | 5 | 5.4K | 22.5% | 3 | | Apr 2026 | 1.1K | 4.6% | 5 | 5.4K | 22.4% | 3 | | May 2026 | 1.4K | 6% | 4 | 5.4K | 22.9% | 3 | | Jun 2026 | 1.4K | 6.1% | 5 | 5.4K | 24.2% | 2 | | Jul 2026 | 1.1K | 4.6% | 5 | 5.4K | 23.3% | 3 | | Aug 2026 | 1.1K | 4.6% | 5 | 5.4K | 23.4% | 3 | | Sep 2026 | 1.1K | 4.8% | 5 | 5.4K | 24.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Stephen Marr’s and Vivo Hair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Stephen Marr**: Measured on the search terms “stephen marr”, “stephen marr booking”, “stephen marr hair”, “stephen marr hairdresser”, “stephen marr stylists” and “stephenmarr”, summed into one figure. - **Vivo Hair**: Measured on the search term “vivo hair”. - [Stephen Marr profile](/demand/nz/brands/stephen-marr) - [Vivo Hair profile](/demand/nz/brands/vivo-hair) - [All hair salon chains in New Zealand](/demand/nz/categories/nz-hair-salon-chains): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Stephen Marr or Vivo Hair more popular in search? In September 2026, Vivo Hair had more branded searches than Stephen Marr among hair salon chains in New Zealand. Vivo Hair had about 5,400 branded searches, while Stephen Marr had 1,080. Vivo Hair made up 24.2% of all hair salon chain searches we track, and Stephen Marr accounted for 4.8%. ## Cite this page Brandwave. "Stephen Marr vs Vivo Hair: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/stephen-marr-vs-vivo-hair This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/stephen-marr-vs-vivo-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.