--- title: "Stephen Marr vs The Cut Co: Which is searched more in New Zealand?" description: "Is Stephen Marr or The Cut Co more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/stephen-marr-vs-the-cut-co" publisher: "Brandwave" --- # Stephen Marr vs The Cut Co: Which is searched more in New Zealand? Is Stephen Marr or The Cut Co more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Stephen Marr and The Cut Co - **Competitive set**: Auckland hair salons - **Market**: New Zealand - **Month measured**: Sep 2026 - **Stephen Marr Share of Search**: 22.1% - **The Cut Co Share of Search**: 27.1% ## Is Stephen Marr or The Cut Co more popular in search? - In September 2026, The Cut Co had more branded searches than Stephen Marr among Auckland hair salons in New Zealand. The Cut Co had about 1,300 branded searches, while Stephen Marr had 1,060. The Cut Co made up 27.1% of all Auckland hair salon searches we track, and Stephen Marr accounted for 22.1%. - The lead changed hands 6 times in the 12 months ending September 2026: Stephen Marr took it in December 2025, The Cut Co took it in January 2026, Stephen Marr took it in February 2026, The Cut Co took it in March 2026, Stephen Marr took it in August 2026, The Cut Co took it in September 2026. - Across the 12 months ending September 2026, Stephen Marr’s share of searches among Auckland hair salons in New Zealand moved from 21% to 22.1%, and its estimated monthly branded searches held steady at 1.1K. - Across the 12 months ending September 2026, The Cut Co’s share of searches among Auckland hair salons in New Zealand moved from 26% to 27.1%, and its estimated monthly branded searches held steady at 1.3K. ## Top Auckland hair salons in ChatGPT and Google AI Overviews In three ChatGPT questions, Stephen Marr and The Cut Co were each mentioned in two out of three: in two of the three ChatGPT answers. Stephen Marr and The Cut Co were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | ASC Salon | 1st | 3 of 3 | 3 of 3 | | Marcelo & Co Hair Design | 2nd | 3 of 3 | 3 of 3 | | Stephen Marr | 3rd | 2 of 3 | 2 of 3 | | The Cut Co | 4th | 2 of 3 | 2 of 3 | | Servilles | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Auckland hair salons - Asked ChatGPT "Which hair salon should I go to in Auckland, New Zealand?": 1. Marcelo & Co Hair Design, 2. ASC Salon, 3. The Cut Co, 4. Stephen Marr - Asked ChatGPT "What are the best hair salons in Auckland, New Zealand?": 1. Stephen Marr, 2. ASC Salon, 3. Marcelo & Co Hair Design, 4. The Cut Co - Asked ChatGPT "What's the best hair salon in Auckland, New Zealand for a haircut?": 1. ASC Salon, 2. Marcelo & Co Hair Design Not named in any answer: Servilles. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland hair salons in September 2026? - In September 2026, The Cut Co overtook Stephen Marr to rank 2nd among Auckland hair salons in New Zealand, with 27.1% of the searches. - In September 2026, Stephen Marr lost share of searches among Auckland hair salons in New Zealand, from 23.1% to 22.1%. ## Month by month | Month | Stephen Marr estimated searches | Stephen Marr Share of Search | Stephen Marr rank | The Cut Co estimated searches | The Cut Co Share of Search | The Cut Co rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 21% | 3 | 1.3K | 26% | 2 | | Nov 2025 | 1.1K | 21.4% | 3 | 1.3K | 25.8% | 2 | | Dec 2025 | 1.4K | 27.1% | 1 | 1.3K | 25.9% | 2 | | Jan 2026 | 1.1K | 21.9% | 3 | 1.6K | 32.7% | 1 | | Feb 2026 | 1.1K | 25% | 2 | 1K | 23.4% | 3 | | Mar 2026 | 1.1K | 20.1% | 3 | 1.6K | 29.8% | 1 | | Apr 2026 | 1.1K | 22.5% | 3 | 1.3K | 27% | 1 | | May 2026 | 1.1K | 21.5% | 3 | 1.3K | 26.1% | 1 | | Jun 2026 | 1.1K | 21.7% | 3 | 1.3K | 26.6% | 2 | | Jul 2026 | 1K | 21.4% | 3 | 1.3K | 26.8% | 2 | | Aug 2026 | 1.1K | 23.1% | 2 | 1K | 22% | 3 | | Sep 2026 | 1.1K | 22.1% | 3 | 1.3K | 27.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Stephen Marr’s and The Cut Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Stephen Marr**: Measured on the search terms “stephen marr”, “stephen marr booking”, “stephen marr hair”, “stephen marr hairdresser”, “stephen marr stylists” and “stephenmarr”, summed into one figure. - **The Cut Co**: Measured on the search term “the cut co”. - [Stephen Marr profile](/demand/nz/brands/stephen-marr) - [The Cut Co profile](/demand/nz/brands/the-cut-co) - [All Auckland hair salons in New Zealand](/demand/nz/locations/auckland/hair-salons): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Stephen Marr or The Cut Co more popular in search? In September 2026, The Cut Co had more branded searches than Stephen Marr among Auckland hair salons in New Zealand. The Cut Co had about 1,300 branded searches, while Stephen Marr had 1,060. The Cut Co made up 27.1% of all Auckland hair salon searches we track, and Stephen Marr accounted for 22.1%. ## Cite this page Brandwave. "Stephen Marr vs The Cut Co: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/stephen-marr-vs-the-cut-co This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/stephen-marr-vs-the-cut-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.