--- title: "Stephen Hill Motors vs Wayne Kirk Motor Group: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Stephen Hill Motors or Wayne Kirk Motor Group? Compare estimated monthly branded-search demand and Share of Search inside the Napier used car dealerships set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/stephen-hill-motors-vs-wayne-kirk-motor-group" publisher: "Brandwave" --- # Stephen Hill Motors vs Wayne Kirk Motor Group: Which is more popular by branded search in New Zealand? Which is more popular in search, Stephen Hill Motors or Wayne Kirk Motor Group? Compare estimated monthly branded-search demand and Share of Search inside the Napier used car dealerships set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Stephen Hill Motors and Wayne Kirk Motor Group - **Competitive set**: Napier used car dealerships - **Market**: New Zealand - **Month measured**: Aug 2026 - **Stephen Hill Motors Share of Search**: 80.1% - **Wayne Kirk Motor Group Share of Search**: 4.2% ## Which is more popular in search, Stephen Hill Motors or Wayne Kirk Motor Group? - In August 2026, Stephen Hill Motors had more branded searches than Wayne Kirk Motor Group among napier used car dealerships in New Zealand. Stephen Hill Motors was estimated to have 5.2K branded searches compared to Wayne Kirk Motor Group’s 270, and held an 80.1% Share of Search versus Wayne Kirk Motor Group’s 4.2%. - Stephen Hill Motors was ahead of Wayne Kirk Motor Group in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Stephen Hill Motors’ estimated Share of Search among napier used car dealerships in New Zealand moved from 77.3% to 80.1%, and its estimated monthly branded searches held steady at 5.2K. - Across the 11 months ending August 2026, Wayne Kirk Motor Group’s estimated Share of Search among napier used car dealerships in New Zealand moved from 4.9% to 4.2%, and its estimated monthly branded searches moved from 330 to 270. ## How did search popularity change for New Zealand napier used car dealerships in August 2026? - In August 2026, Stephen Hill Motors gained estimated Share of Search among napier used car dealerships in New Zealand, from 78.4% to 80.1%. - In August 2026, Wayne Kirk Motor Group lost estimated Share of Search among napier used car dealerships in New Zealand, from 5.1% to 4.2%. ## Month by month | Month | Stephen Hill Motors estimated searches | Stephen Hill Motors Share of Search | Stephen Hill Motors rank | Wayne Kirk Motor Group estimated searches | Wayne Kirk Motor Group Share of Search | Wayne Kirk Motor Group rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.2K | 77.3% | 1 | 330 | 4.9% | 3 | | Nov 2025 | 4.2K | 74.9% | 1 | 270 | 4.9% | 3 | | Dec 2025 | 5.3K | 80.6% | 1 | 270 | 4.1% | 3 | | Jan 2026 | 5.3K | 79.5% | 1 | 270 | 4% | 3 | | Feb 2026 | 5.2K | 81.5% | 1 | 330 | 5.1% | 3 | | Mar 2026 | 4.3K | 76.4% | 1 | 270 | 4.8% | 3 | | Apr 2026 | 4.2K | 78.6% | 1 | 270 | 5.1% | 3 | | May 2026 | 4.3K | 80.7% | 1 | 270 | 5.1% | 3 | | Jun 2026 | 4.2K | 78.3% | 1 | 270 | 5.1% | 3 | | Jul 2026 | 4.2K | 78.4% | 1 | 270 | 5.1% | 3 | | Aug 2026 | 5.2K | 80.1% | 1 | 270 | 4.2% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Stephen Hill Motors’ and Wayne Kirk Motor Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Stephen Hill Motors**: Measured on the search terms “stephen hill motors”, “stephen hill motors napier”, “stephen hill motors nz”, “stephen hill motors used cars” and “stephen hill napier”, summed into one figure. - **Wayne Kirk Motor Group**: Measured on the search terms “wayne kirk motor group” and “wayne kirk motor group napier”, summed into one figure. - [Stephen Hill Motors profile](/demand/nz/brands/stephen-hill-motors) - [Wayne Kirk Motor Group profile](/demand/nz/brands/wayne-kirk-motor-group) - [All napier used car dealerships in New Zealand](/demand/nz/categories/nz-napier-used-car-dealerships): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Stephen Hill Motors or Wayne Kirk Motor Group? In August 2026, Stephen Hill Motors had more branded searches than Wayne Kirk Motor Group among napier used car dealerships in New Zealand. Stephen Hill Motors was estimated to have 5.2K branded searches compared to Wayne Kirk Motor Group’s 270, and held an 80.1% Share of Search versus Wayne Kirk Motor Group’s 4.2%. ## Cite this page Brandwave. "Stephen Hill Motors vs Wayne Kirk Motor Group: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/stephen-hill-motors-vs-wayne-kirk-motor-group This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/stephen-hill-motors-vs-wayne-kirk-motor-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.