--- title: "Step2 vs Vuly: Which is searched more in New Zealand?" description: "Is Step2 or Vuly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids play equipment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/step2-vs-vuly" publisher: "Brandwave" --- # Step2 vs Vuly: Which is searched more in New Zealand? Is Step2 or Vuly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids play equipment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Step2 and Vuly - **Competitive set**: Kids play equipment brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Step2 Share of Search**: 2.9% - **Vuly Share of Search**: 2.9% ## Is Step2 or Vuly more popular in search? - In September 2026, Step2 and Vuly were level in searches among kids play equipment brands in New Zealand, with an estimated 170 branded searches each, at 2.9% of the total each. - Step2 was ahead of Vuly in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Step2’s share of searches among kids play equipment brands in New Zealand moved from 1.3% to 2.9%, and its estimated monthly branded searches moved from 90 to 170. - Across the 12 months ending September 2026, Vuly’s share of searches among kids play equipment brands in New Zealand moved from 0.57% to 2.9%, and its estimated monthly branded searches moved from 40 to 170. ## Top kids play equipment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Vuly was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Step2 did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vuly | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Forest & Frolic | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | gobaplay | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Jumpflex | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Little Tikes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Keter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Intex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bestway | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Step2 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Plum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gonge | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TP Toys | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kids play equipment brands - Asked ChatGPT "Which kids play equipment brand should I buy in New Zealand?": 1. Vuly, 2. Forest & Frolic, 3. Jumpflex - Asked ChatGPT "What are the best kids play equipment brands in New Zealand?": 1. gobaplay, 2. Forest & Frolic, 3. Jumpflex - Asked ChatGPT "What's the best kids play equipment brand in New Zealand for backyard play?": 1. Vuly, 2. gobaplay, 3. Forest & Frolic, 4. Jumpflex - Searched Google, AI Overview "outdoor play equipment": 1. gobaplay - Searched Google, AI Overview "backyard play set": named none of the brands we track Not named in any answer: Little Tikes, Keter, Intex, Bestway, Step2, Plum, Gonge and TP Toys. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand kids play equipment brands in September 2026? - In September 2026, Vuly overtook gobaplay to rank 8th among kids play equipment brands in New Zealand, with 2.9% of the searches. - In September 2026, Step2 gained share of searches among kids play equipment brands in New Zealand, from 2.1% to 2.9%. ## Month by month | Month | Step2 estimated searches | Step2 Share of Search | Step2 rank | Vuly estimated searches | Vuly Share of Search | Vuly rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 1.3% | 8 | 40 | 0.57% | 9 | | Nov 2025 | 170 | 1.5% | 8 | 70 | 0.62% | 9 | | Dec 2025 | 90 | 0.94% | 7 | 50 | 0.52% | 9 | | Jan 2026 | 90 | 1.6% | 7 | 40 | 0.71% | 9 | | Feb 2026 | 70 | 1.8% | 7 | 20 | 0.51% | 9 | | Mar 2026 | 70 | 1.7% | 7 | 20 | 0.5% | 10 | | Apr 2026 | 90 | 2.3% | 7 | 30 | 0.77% | 9 | | May 2026 | 110 | 3% | 7 | 20 | 0.54% | 9 | | Jun 2026 | 90 | 2.5% | 7 | 10 | 0.28% | 12 | | Jul 2026 | 90 | 2.3% | 7 | 30 | 0.75% | 9 | | Aug 2026 | 90 | 2.1% | 7 | 70 | 1.7% | 9 | | Sep 2026 | 170 | 2.9% | 7 | 170 | 2.9% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Step2’s and Vuly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Step2**: Measured on the search term “step2”. - **Vuly**: Measured on the search term “vuly”. - [Step2 profile](/demand/nz/brands/step2) - [Vuly profile](/demand/nz/brands/vuly) - [All kids play equipment brands in New Zealand](/demand/nz/categories/nz-kids-play-equipment-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Step2 or Vuly more popular in search? In September 2026, Step2 and Vuly were level in searches among kids play equipment brands in New Zealand, with an estimated 170 branded searches each, at 2.9% of the total each. ## Cite this page Brandwave. "Step2 vs Vuly: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/step2-vs-vuly This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/step2-vs-vuly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.