---
title: "Step One vs Tommy John: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Step One or Tommy John? Compare estimated monthly branded-search demand and Share of Search inside the Underwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/step-one-vs-tommy-john"
publisher: "Brandwave"
---

# Step One vs Tommy John: Which is more popular by branded search in New Zealand?

Which is more popular in search, Step One or Tommy John? Compare estimated monthly branded-search demand and Share of Search inside the Underwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Step One and Tommy John
- **Competitive set**: Underwear brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Step One Share of Search**: 0.55%
- **Tommy John Share of Search**: 0.12%

## Which is more popular in search, Step One or Tommy John?

- In August 2026, Step One had more branded searches than Tommy John among underwear brands in New Zealand. Step One was estimated to have 240 branded searches compared to Tommy John’s 50, and held a 0.55% Share of Search versus Tommy John’s 0.12%.
- The lead changed hands 2 times in the 11 months ending August 2026: Tommy John took it in April 2026, Step One took it in May 2026.
- Across the 11 months ending August 2026, Step One’s estimated Share of Search among underwear brands in New Zealand moved from 0.5% to 0.55%, and its estimated monthly branded searches moved from 200 to 240.
- Across the 11 months ending August 2026, Tommy John’s estimated Share of Search among underwear brands in New Zealand moved from 0.17% to 0.12%, and its estimated monthly branded searches moved from 70 to 50.

## How did search popularity change for New Zealand underwear brands in August 2026?

- Estimated monthly branded searches for Step One in New Zealand rose 20% over 11 measured months, from 200 to 240 in August 2026.
- Estimated monthly branded searches for Tommy John in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026.

## Month by month

| Month | Step One estimated searches | Step One Share of Search | Step One rank | Tommy John estimated searches | Tommy John Share of Search | Tommy John rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 200 | 0.5% | 4 | 70 | 0.17% | 6 |
| Nov 2025 | 620 | 0.94% | 4 | 60 | 0.09% | 6 |
| Dec 2025 | 280 | 0.44% | 4 | 50 | 0.08% | 6 |
| Jan 2026 | 290 | 0.63% | 4 | 50 | 0.11% | 6 |
| Feb 2026 | 150 | 0.39% | 4 | 60 | 0.15% | 6 |
| Mar 2026 | 160 | 0.32% | 5 | 80 | 0.16% | 6 |
| Apr 2026 | 110 | 0.24% | 6 | 150 | 0.33% | 4 |
| May 2026 | 240 | 0.48% | 4 | 150 | 0.3% | 6 |
| Jun 2026 | 230 | 0.46% | 4 | 230 | 0.46% | 5 |
| Jul 2026 | 280 | 0.59% | 4 | 90 | 0.19% | 6 |
| Aug 2026 | 240 | 0.55% | 4 | 50 | 0.12% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Step One’s and Tommy John’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Step One**: Measured on the search terms “step one boxers”, “step one briefs” and “step one undies”, summed into one figure.
- **Tommy John**: Measured on the search terms “tommy john boxers”, “tommy john briefs” and “tommy john underwear for men”, summed into one figure.

- [Step One profile](/demand/nz/brands/step-one)
- [Tommy John profile](/demand/nz/brands/tommy-john)
- [All underwear brands in New Zealand](/demand/nz/categories/nz-mens-underwear-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Step One or Tommy John?

In August 2026, Step One had more branded searches than Tommy John among underwear brands in New Zealand. Step One was estimated to have 240 branded searches compared to Tommy John’s 50, and held a 0.55% Share of Search versus Tommy John’s 0.12%.

## Cite this page

Brandwave. "Step One vs Tommy John: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/step-one-vs-tommy-john

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/step-one-vs-tommy-john. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.