--- title: "Steens Law vs The Law Shop: Which is more popular in New Zealand?" description: "Is Steens Law or The Law Shop more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/steens-law-vs-the-law-shop" publisher: "Brandwave" --- # Steens Law vs The Law Shop: Which is more popular in New Zealand? Is Steens Law or The Law Shop more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Steens Law and The Law Shop - **Competitive set**: Rotorua law firms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Steens Law Share of Search**: 2.9% - **The Law Shop Share of Search**: 28.6% ## Is Steens Law or The Law Shop more popular in search? - In October 2026, The Law Shop had more branded searches than Steens Law among Rotorua law firms in New Zealand. The Law Shop had about 200 branded searches, while Steens Law had 20. The Law Shop made up 28.6% of all Rotorua law firm searches we track, and Steens Law accounted for 2.9%. - The Law Shop was ahead of Steens Law in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Steens Law’s share of searches among Rotorua law firms in New Zealand moved from 3.8% to 2.9%, and its estimated monthly branded searches moved from 30 to 20. - Across the 12 months ending October 2026, The Law Shop’s share of searches among Rotorua law firms in New Zealand moved from 22.8% to 28.6%, and its estimated monthly branded searches moved from 180 to 200. ## Top Rotorua law firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Steens Law appeared in all three answers. The Law Shop did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Steens Law | 1st | 3 of 3 | 3 of 3 | | Holland Beckett – Rotorua | 2nd | 3 of 3 | 3 of 3 | | Sandford Wall | 3rd | 3 of 3 | 3 of 3 | | Matthew Shaw Legal | 4th | 2 of 3 | 2 of 3 | | Alchemy Law | 5th | 2 of 3 | 2 of 3 | | Lance Lawson | 6th | 2 of 3 | 2 of 3 | | JB Morrison | 7th | 1 of 3 | 1 of 3 | | The Law Shop | Not ranked | 0 of 3 | 0 of 3 | | OSC Law | Not ranked | 0 of 3 | 0 of 3 | | Rodgers & Co | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Rotorua law firms - Asked ChatGPT "Which law firm should I hire in Rotorua, New Zealand?": 1. Steens Law, 2. Holland Beckett – Rotorua, 3. Sandford Wall, 4. Alchemy Law - Asked ChatGPT "What are the best law firms in Rotorua, New Zealand?": 1. Steens Law, 2. Sandford Wall, 3. Holland Beckett – Rotorua, 4. Matthew Shaw Legal, 5. Alchemy Law, 6. Lance Lawson, 7. JB Morrison - Asked ChatGPT "What's the best law firm in Rotorua, New Zealand for legal help?": 1. Steens Law, 2. Holland Beckett – Rotorua, 3. Sandford Wall, 4. Matthew Shaw Legal, 5. Lance Lawson Not named in any answer: The Law Shop, OSC Law and Rodgers & Co. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Rotorua law firms in October 2026? - In October 2026, The Law Shop overtook Lance Lawson to become the leader among Rotorua law firms in New Zealand, with 28.6% of the searches. - In October 2026, Steens Law lost share of searches among Rotorua law firms in New Zealand, from 5.2% to 2.9%. ## How has branded search for Steens Law and The Law Shop changed in New Zealand over the last 12 months? | Month | Steens Law estimated searches | Steens Law Share of Search | Steens Law rank | The Law Shop estimated searches | The Law Shop Share of Search | The Law Shop rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 30 | 3.8% | 7 | 180 | 22.8% | 2 | | Dec 2025 | 40 | 7% | 6 | 160 | 28.1% | 1 | | Jan 2026 | 30 | 4.6% | 7 | 180 | 27.7% | 2 | | Feb 2026 | 50 | 6% | 7 | 220 | 26.2% | 1 | | Mar 2026 | 40 | 5.4% | 6 | 220 | 29.7% | 1 | | Apr 2026 | 30 | 4.8% | 7 | 180 | 28.6% | 1 | | May 2026 | 30 | 3.8% | 7 | 180 | 23.1% | 2 | | Jun 2026 | 30 | 3.7% | 7 | 230 | 28.4% | 1 | | Jul 2026 | 40 | 5.6% | 7 | 200 | 27.8% | 1 | | Aug 2026 | 30 | 3.8% | 7 | 200 | 25% | 2 | | Sep 2026 | 40 | 5.2% | 7 | 180 | 23.4% | 2 | | Oct 2026 | 20 | 2.9% | 7 | 200 | 28.6% | 1 | ## How are Steens Law’s and The Law Shop’s branded searches counted? Brandwave collects information about searches that people make online using Steens Law’s and The Law Shop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Steens Law**: Measured on the search term “steens law”. - **The Law Shop**: Measured on the search terms “the law shop”, “the law shop rotorua” and “thelawshop”, summed into one figure. - [Steens Law profile](/demand/nz/brands/steens-law) - [The Law Shop profile](/demand/nz/brands/the-law-shop) - [All Rotorua law firms in New Zealand](/demand/nz/locations/rotorua/law-firms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Steens Law or The Law Shop more popular in search? In October 2026, The Law Shop had more branded searches than Steens Law among Rotorua law firms in New Zealand. The Law Shop had about 200 branded searches, while Steens Law had 20. The Law Shop made up 28.6% of all Rotorua law firm searches we track, and Steens Law accounted for 2.9%. ## Cite this page Brandwave. "Steens Law vs The Law Shop: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/steens-law-vs-the-law-shop This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/steens-law-vs-the-law-shop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.