--- title: "SteelSeries vs Turtle Beach: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, SteelSeries or Turtle Beach? Compare estimated monthly branded-search demand and Share of Search inside the Gaming peripheral brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/steelseries-vs-turtle-beach" publisher: "Brandwave" --- # SteelSeries vs Turtle Beach: Which is more popular by branded search in New Zealand? Which is more popular in search, SteelSeries or Turtle Beach? Compare estimated monthly branded-search demand and Share of Search inside the Gaming peripheral brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: SteelSeries and Turtle Beach - **Competitive set**: Gaming peripheral brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **SteelSeries Share of Search**: 10.1% - **Turtle Beach Share of Search**: 8% ## Which is more popular in search, SteelSeries or Turtle Beach? - In August 2026, SteelSeries had more branded searches than Turtle Beach among gaming peripheral brands in New Zealand. SteelSeries was estimated to have 4.1K branded searches compared to Turtle Beach’s 3.3K, and held a 10.1% Share of Search versus Turtle Beach’s 8%. - SteelSeries was ahead of Turtle Beach in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, SteelSeries’ estimated Share of Search among gaming peripheral brands in New Zealand moved from 10.3% to 10.1%, and its estimated monthly branded searches moved from 4.2K to 4.1K. - Across the 11 months ending August 2026, Turtle Beach’s estimated Share of Search among gaming peripheral brands in New Zealand moved from 6.8% to 8%, and its estimated monthly branded searches moved from 2.8K to 3.3K. ## How did search popularity change for New Zealand gaming peripheral brands in August 2026? - In August 2026, SteelSeries lost estimated Share of Search among gaming peripheral brands in New Zealand, from 11.1% to 10.1%. - Estimated monthly branded searches for Turtle Beach in New Zealand rose 16.9% over 11 measured months, from 2.8K to 3.3K in August 2026. ## Month by month | Month | SteelSeries estimated searches | SteelSeries Share of Search | SteelSeries rank | Turtle Beach estimated searches | Turtle Beach Share of Search | Turtle Beach rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.2K | 10.3% | 3 | 2.8K | 6.8% | 5 | | Nov 2025 | 5K | 11.1% | 3 | 3.3K | 7.4% | 5 | | Dec 2025 | 5.4K | 10.9% | 4 | 4K | 8.1% | 6 | | Jan 2026 | 5.3K | 11.4% | 3 | 3.5K | 7.5% | 6 | | Feb 2026 | 3.8K | 10.8% | 3 | 2.2K | 6.3% | 6 | | Mar 2026 | 3.8K | 10.2% | 3 | 2.2K | 6% | 6 | | Apr 2026 | 4K | 10.2% | 3 | 2.5K | 6.5% | 6 | | May 2026 | 3.9K | 9.5% | 3 | 2.8K | 6.8% | 6 | | Jun 2026 | 4.9K | 11.7% | 3 | 3K | 7.1% | 5 | | Jul 2026 | 4.4K | 11.1% | 3 | 3.3K | 8.3% | 5 | | Aug 2026 | 4.1K | 10.1% | 3 | 3.3K | 8% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using SteelSeries’ and Turtle Beach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **SteelSeries**: Measured on the search terms “steelseries”, “steelseries 7”, “steelseries apex 3”, “steelseries apex pro”, “steelseries apex pro tkl”, “steelseries arctis”, “steelseries arctis 5”, “steelseries arctis nova”, “steelseries arctis nova 1”, “steelseries arctis nova 5”, “steelseries arctis nova 7”, “steelseries arctis nova 7 wireless”, “steelseries arctis nova pro”, “steelseries arctis nova pro wireless”, “steelseries arctis pro”, “steelseries com”, “steelseries gaming”, “steelseries headset”, “steelseries keyboard”, “steelseries mouse”, “steelseries mousepad”, “steelseries near me”, “steelseries new zealand”, “steelseries nz”, “steelseries online”, “steelseries qck”, “steelseries qck heavy” and “steelseries qck mousepad”, summed into one figure. - **Turtle Beach**: Measured on the search terms “stealth turtle beach 600”, “stealth turtle beach 700”, “turtle beach”, “turtle beach controller”, “turtle beach gaming headset”, “turtle beach headphones”, “turtle beach headset”, “turtle beach keyboard”, “turtle beach mouse”, “turtle beach near me”, “turtle beach nz”, “turtle beach react r controller”, “turtle beach recon”, “turtle beach recon 70”, “turtle beach stealth”, “turtle beach stealth 500”, “turtle beach stealth 600 gen 2”, “turtle beach stealth 600 gen 3”, “turtle beach stealth 700 gen 3”, “turtle beach velocityone”, “turtle beach wireless headset”, “turtlebeach”, “turtlebeach com”, “turtlebeach gaming”, “turtlebeach headset”, “turtlebeach keyboard”, “turtlebeach mouse” and “turtlebeach nz”, summed into one figure. - [SteelSeries profile](/demand/nz/brands/steelseries) - [Turtle Beach profile](/demand/nz/brands/turtle-beach) - [All gaming peripheral brands in New Zealand](/demand/nz/categories/nz-gaming-peripheral-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, SteelSeries or Turtle Beach? In August 2026, SteelSeries had more branded searches than Turtle Beach among gaming peripheral brands in New Zealand. SteelSeries was estimated to have 4.1K branded searches compared to Turtle Beach’s 3.3K, and held a 10.1% Share of Search versus Turtle Beach’s 8%. ## Cite this page Brandwave. "SteelSeries vs Turtle Beach: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/steelseries-vs-turtle-beach This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/steelseries-vs-turtle-beach. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.