--- title: "Stayfree vs U by Kotex: Which is searched more in New Zealand?" description: "Is Stayfree or U by Kotex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Period care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/stayfree-vs-u-by-kotex" publisher: "Brandwave" --- # Stayfree vs U by Kotex: Which is searched more in New Zealand? Is Stayfree or U by Kotex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Period care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Stayfree and U by Kotex - **Competitive set**: Period care brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Stayfree Share of Search**: 5.6% - **U by Kotex Share of Search**: 24.5% ## Is Stayfree or U by Kotex more popular in search? - In September 2026, U by Kotex had more branded searches than Stayfree among period care brands in New Zealand. U by Kotex had about 2,580 branded searches, while Stayfree had 590. U by Kotex made up 24.5% of all period care brand searches we track, and Stayfree accounted for 5.6%. - U by Kotex was ahead of Stayfree in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Stayfree’s share of searches among period care brands in New Zealand moved from 4.4% to 5.6%, and its estimated monthly branded searches moved from 390 to 590. - Across the 12 months ending September 2026, U by Kotex’s share of searches among period care brands in New Zealand moved from 16.9% to 24.5%, and its estimated monthly branded searches moved from 1.5K to 2.6K. ## Top period care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, U by Kotex was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Stayfree did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Modibodi | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Libra | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Confitex | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | AWWA | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | U by Kotex | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | TOM Organic | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Hello Period | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Always | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Stayfree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thinx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about period care brands - Asked ChatGPT "Which period care brand should I buy in New Zealand?": 1. Libra, 2. Modibodi, 3. TOM Organic, 4. Hello Period - Asked ChatGPT "What are the best period care brands in New Zealand?": 1. Modibodi, 2. AWWA, 3. TOM Organic, 4. Libra, 5. U by Kotex, 6. Confitex, 7. Hello Period - Asked ChatGPT "What's the best period care brand in New Zealand for heavy flow?": 1. Confitex, 2. AWWA, 3. Modibodi, 4. Libra, 5. U by Kotex - Searched Google, AI Overview "period underwear nz": 1. Modibodi, 2. Confitex - Searched Google, AI Overview "tampons nz": 1. U by Kotex, 2. Libra, 3. Always Not named in any answer: Stayfree and Thinx. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand period care brands in September 2026? - In September 2026, Stayfree overtook Hello Period to rank 6th among period care brands in New Zealand, with 5.6% of the searches. - In September 2026, U by Kotex gained share of searches among period care brands in New Zealand, from 23.9% to 24.5%. ## Month by month | Month | Stayfree estimated searches | Stayfree Share of Search | Stayfree rank | U by Kotex estimated searches | U by Kotex Share of Search | U by Kotex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 4.4% | 7 | 1.5K | 16.9% | 3 | | Nov 2025 | 390 | 4% | 6 | 1.5K | 15.5% | 4 | | Dec 2025 | 320 | 4% | 6 | 1.5K | 18.9% | 3 | | Jan 2026 | 390 | 3.7% | 6 | 2.1K | 19.5% | 4 | | Feb 2026 | 390 | 4% | 7 | 1.8K | 18.3% | 3 | | Mar 2026 | 390 | 3.4% | 7 | 1.7K | 14.9% | 3 | | Apr 2026 | 390 | 4% | 7 | 1.8K | 18.1% | 3 | | May 2026 | 390 | 4% | 8 | 1.9K | 20% | 3 | | Jun 2026 | 390 | 3.6% | 8 | 2.1K | 19.6% | 2 | | Jul 2026 | 480 | 4.5% | 8 | 2.5K | 22.8% | 2 | | Aug 2026 | 480 | 4.3% | 7 | 2.7K | 23.9% | 2 | | Sep 2026 | 590 | 5.6% | 6 | 2.6K | 24.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Stayfree’s and U by Kotex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Stayfree**: Measured on the search term “stayfree pads”. - **U by Kotex**: Measured on the search terms “by kotex”, “kotex”, “kotex pads”, “kotex pads u”, “pad kotex overnight” and “tampon kotex u”, summed into one figure. - [Stayfree profile](/demand/nz/brands/stayfree) - [U by Kotex profile](/demand/nz/brands/u-by-kotex) - [All period care brands in New Zealand](/demand/nz/categories/nz-period-care-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Stayfree or U by Kotex more popular in search? In September 2026, U by Kotex had more branded searches than Stayfree among period care brands in New Zealand. U by Kotex had about 2,580 branded searches, while Stayfree had 590. U by Kotex made up 24.5% of all period care brand searches we track, and Stayfree accounted for 5.6%. ## Cite this page Brandwave. "Stayfree vs U by Kotex: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/stayfree-vs-u-by-kotex This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/stayfree-vs-u-by-kotex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.