--- title: "Staub vs Wiltshire: Which is searched more in New Zealand?" description: "Is Staub or Wiltshire more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Roasting dish brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/staub-vs-wiltshire" publisher: "Brandwave" --- # Staub vs Wiltshire: Which is searched more in New Zealand? Is Staub or Wiltshire more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Roasting dish brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Staub and Wiltshire - **Competitive set**: Roasting dish brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Staub Share of Search**: 4.8% - **Wiltshire Share of Search**: 5.5% ## Is Staub or Wiltshire more popular in search? - In September 2026, Wiltshire had more branded searches than Staub among roasting dish brands in New Zealand. Wiltshire had about 720 branded searches, while Staub had 630. Wiltshire made up 5.5% of all roasting dish brand searches we track, and Staub accounted for 4.8%. - The lead changed hands 4 times in the 12 months ending September 2026: Staub took it in November 2025, Wiltshire took it in January 2026, Staub took it in March 2026, Wiltshire took it in April 2026. - Across the 12 months ending September 2026, Staub’s share of searches among roasting dish brands in New Zealand moved from 3.9% to 4.8%, and its estimated monthly branded searches moved from 410 to 630. - Across the 12 months ending September 2026, Wiltshire’s share of searches among roasting dish brands in New Zealand moved from 5.7% to 5.5%, and its estimated monthly branded searches moved from 590 to 720. ## Top roasting dish brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wiltshire was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Staub did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Scanpan | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Le Creuset | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Pyrex | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Wiltshire | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Staub | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about roasting dish brands - Asked ChatGPT "Which roasting dish brand should I buy in New Zealand?": 1. Scanpan, 2. Le Creuset, 3. Wiltshire - Asked ChatGPT "What are the best roasting dish brands in New Zealand?": 1. Le Creuset, 2. Scanpan, 3. Pyrex, 4. Wiltshire - Asked ChatGPT "What's the best roasting dish brand in New Zealand for oven cooking?": 1. Scanpan, 2. Le Creuset, 3. Pyrex - Searched Google, AI Overview "roasting dish": 1. Wiltshire - Searched Google, AI Overview "ceramic roasting dish": named none of the brands we track Not named in any answer: Staub. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand roasting dish brands in September 2026? - In September 2026, Wiltshire lost share of searches among roasting dish brands in New Zealand, from 6.5% to 5.5%. - Estimated monthly branded searches for Staub in New Zealand rose 53.7% over 12 measured months, from 410 to 630 in September 2026. ## Month by month | Month | Staub estimated searches | Staub Share of Search | Staub rank | Wiltshire estimated searches | Wiltshire Share of Search | Wiltshire rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 410 | 3.9% | 5 | 590 | 5.7% | 4 | | Nov 2025 | 750 | 5.2% | 3 | 590 | 4.1% | 5 | | Dec 2025 | 630 | 3.7% | 4 | 590 | 3.5% | 5 | | Jan 2026 | 500 | 4% | 5 | 590 | 4.7% | 4 | | Feb 2026 | 420 | 4.2% | 5 | 590 | 5.9% | 4 | | Mar 2026 | 620 | 5.4% | 4 | 590 | 5.1% | 5 | | Apr 2026 | 510 | 4.6% | 5 | 590 | 5.3% | 4 | | May 2026 | 510 | 4.1% | 5 | 720 | 5.8% | 4 | | Jun 2026 | 510 | 4.1% | 5 | 720 | 5.8% | 4 | | Jul 2026 | 520 | 3.8% | 5 | 1.3K | 9.4% | 3 | | Aug 2026 | 640 | 4.7% | 5 | 880 | 6.5% | 3 | | Sep 2026 | 630 | 4.8% | 5 | 720 | 5.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Staub’s and Wiltshire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Staub**: Measured on the search terms “staub” and “staub cocottes”, summed into one figure. - **Wiltshire**: Measured on the search term “wiltshire”. - [Staub profile](/demand/nz/brands/staub) - [Wiltshire profile](/demand/nz/brands/wiltshire) - [All roasting dish brands in New Zealand](/demand/nz/categories/nz-roasting-dish-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Staub or Wiltshire more popular in search? In September 2026, Wiltshire had more branded searches than Staub among roasting dish brands in New Zealand. Wiltshire had about 720 branded searches, while Staub had 630. Wiltshire made up 5.5% of all roasting dish brand searches we track, and Staub accounted for 4.8%. ## Cite this page Brandwave. "Staub vs Wiltshire: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/staub-vs-wiltshire This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/staub-vs-wiltshire. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.