---
title: "Statsig vs VWO: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Statsig or VWO? Compare estimated monthly branded-search demand and Share of Search inside the A/B testing tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/statsig-vs-vwo"
publisher: "Brandwave"
---

# Statsig vs VWO: Which is more popular by branded search in New Zealand?

Which is more popular in search, Statsig or VWO? Compare estimated monthly branded-search demand and Share of Search inside the A/B testing tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Statsig and VWO
- **Competitive set**: A/B testing tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Statsig Share of Search**: 6.9%
- **VWO Share of Search**: 2.8%

## Which is more popular in search, Statsig or VWO?

- In August 2026, Statsig had more branded searches than VWO among A/B testing tools in New Zealand. Statsig was estimated to have 50 branded searches compared to VWO’s 20, and held a 6.9% Share of Search versus VWO’s 2.8%.
- Statsig was ahead of VWO in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Statsig’s estimated Share of Search among A/B testing tools in New Zealand moved from 14.3% to 6.9%, and its estimated monthly branded searches moved from 110 to 50.
- Across the 11 months ending August 2026, VWO’s estimated Share of Search among A/B testing tools in New Zealand moved from 1.3% to 2.8%, and its estimated monthly branded searches moved from 10 to 20.

## How did search popularity change for New Zealand A/B testing tools in August 2026?

- In August 2026, Statsig lost estimated Share of Search among A/B testing tools in New Zealand, from 9.4% to 6.9%.
- Estimated monthly branded searches for VWO in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

## Month by month

| Month | Statsig estimated searches | Statsig Share of Search | Statsig rank | VWO estimated searches | VWO Share of Search | VWO rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110 | 14.3% | 2 | 10 | 1.3% | 5 |
| Nov 2025 | 60 | 10% | 2 | 10 | 1.7% | 5 |
| Dec 2025 | 70 | 14% | 2 | 10 | 2% | 4 |
| Jan 2026 | 70 | 11.1% | 2 | 20 | 3.2% | 4 |
| Feb 2026 | 90 | 14.1% | 2 | 30 | 4.7% | 3 |
| Mar 2026 | 120 | 15.6% | 2 | 10 | 1.3% | 4 |
| Apr 2026 | 90 | 13.8% | 2 | 20 | 3.1% | 4 |
| May 2026 | 90 | 11.8% | 2 | 20 | 2.6% | 4 |
| Jun 2026 | 80 | 10.7% | 2 | 20 | 2.7% | 3 |
| Jul 2026 | 60 | 9.4% | 2 | 20 | 3.1% | 4 |
| Aug 2026 | 50 | 6.9% | 2 | 20 | 2.8% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Statsig’s and VWO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Statsig**: Measured on the search terms “statsig”, “statsig ab testing”, “statsig experimentation” and “statsig feature flags”, summed into one figure.
- **VWO**: Measured on the search terms “vwo ab testing”, “vwo com” and “vwo split testing”, summed into one figure.

- [Statsig profile](/demand/nz/brands/statsig)
- [VWO profile](/demand/nz/brands/vwo)
- [All A/B testing tools in New Zealand](/demand/nz/categories/nz-ab-testing-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Statsig or VWO?

In August 2026, Statsig had more branded searches than VWO among A/B testing tools in New Zealand. Statsig was estimated to have 50 branded searches compared to VWO’s 20, and held a 6.9% Share of Search versus VWO’s 2.8%.

## Cite this page

Brandwave. "Statsig vs VWO: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/statsig-vs-vwo

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/statsig-vs-vwo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.