--- title: "State of Play vs Steinlager: Which is searched more in New Zealand?" description: "Is State of Play or Steinlager more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Non-alcoholic beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/state-of-play-beer-vs-steinlager" publisher: "Brandwave" --- # State of Play vs Steinlager: Which is searched more in New Zealand? Is State of Play or Steinlager more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Non-alcoholic beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: State of Play and Steinlager - **Competitive set**: Non-alcoholic beer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **State of Play Share of Search**: 2.6% - **Steinlager Share of Search**: 36.5% ## Is State of Play or Steinlager more popular in search? - In September 2026, Steinlager had more branded searches than State of Play among non-alcoholic beer brands in New Zealand. Steinlager had about 6,790 branded searches, while State of Play had 480. Steinlager made up 36.5% of all non-alcoholic beer brand searches we track, and State of Play accounted for 2.6%. - Steinlager was ahead of State of Play in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, State of Play’s share of searches among non-alcoholic beer brands in New Zealand moved from 2.1% to 2.6%, and its estimated monthly branded searches moved from 390 to 480. - Across the 12 months ending September 2026, Steinlager’s share of searches among non-alcoholic beer brands in New Zealand moved from 33% to 36.5%, and its estimated monthly branded searches moved from 6.1K to 6.8K. ## Top non-alcoholic beer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, State of Play was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Steinlager was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. State of Play was listed before Steinlager in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Garage Project | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | State of Play | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Bach Brewing | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Heineken | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Parrotdog | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Steinlager | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Corona Cero | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Guinness | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Asahi | 9th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about non-alcoholic beer brands - Asked ChatGPT "Which non-alcoholic beer brand should I buy in New Zealand?": 1. Garage Project, 2. Heineken - Asked ChatGPT "What are the best non-alcoholic beer brands in New Zealand?": 1. Garage Project, 2. Bach Brewing, 3. State of Play, 4. Heineken - Asked ChatGPT "What's the best non-alcoholic beer brand in New Zealand for a better drink option?": 1. Garage Project, 2. Heineken - Searched Google, AI Overview "alcohol free beer nz": 1. State of Play, 2. Garage Project, 3. Bach Brewing, 4. Parrotdog, 5. Steinlager, 6. Corona Cero, 7. Guinness, 8. Heineken, 9. Asahi - Searched Google, AI Overview "non alcoholic beer nz": 1. State of Play, 2. Garage Project, 3. Bach Brewing, 4. Parrotdog, 5. Steinlager, 6. Corona Cero, 7. Guinness, 8. Heineken, 9. Asahi Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand non-alcoholic beer brands in September 2026? - In September 2026, State of Play overtook Corona Cero to rank 4th among non-alcoholic beer brands in New Zealand, with 2.6% of the searches. - In September 2026, Steinlager lost share of searches among non-alcoholic beer brands in New Zealand, from 38.5% to 36.5%. ## Month by month | Month | State of Play estimated searches | State of Play Share of Search | State of Play rank | Steinlager estimated searches | Steinlager Share of Search | Steinlager rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 2.1% | 4 | 6.1K | 33% | 1 | | Nov 2025 | 320 | 1.6% | 5 | 7.3K | 36.7% | 1 | | Dec 2025 | 390 | 1.6% | 4 | 9.2K | 37.3% | 1 | | Jan 2026 | 480 | 2.8% | 4 | 6.4K | 37.6% | 1 | | Feb 2026 | 260 | 1.6% | 4 | 6.1K | 36.8% | 1 | | Mar 2026 | 320 | 1.8% | 4 | 7.3K | 40.6% | 1 | | Apr 2026 | 260 | 1.8% | 4 | 5.2K | 35.6% | 1 | | May 2026 | 260 | 1.7% | 5 | 5.1K | 33.9% | 1 | | Jun 2026 | 260 | 1.8% | 4 | 5.1K | 34.5% | 1 | | Jul 2026 | 390 | 2.5% | 4 | 5.8K | 37.1% | 1 | | Aug 2026 | 320 | 1.8% | 5 | 6.7K | 38.5% | 1 | | Sep 2026 | 480 | 2.6% | 4 | 6.8K | 36.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using State of Play’s and Steinlager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **State of Play**: Measured on the search term “state of play beer”. - **Steinlager**: Measured on the search terms “all blacks steinlager”, “countdown steinlager”, “huffer steinlager”, “steinlager”, “steinlager bottle”, “steinlager can”, “steinlager classic”, “steinlager light”, “steinlager pure” and “steinlager tokyo dry”, summed into one figure. - [State of Play profile](/demand/nz/brands/state-of-play-beer) - [Steinlager profile](/demand/nz/brands/steinlager) - [All non-alcoholic beer brands in New Zealand](/demand/nz/categories/nz-non-alcoholic-beer-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is State of Play or Steinlager more popular in search? In September 2026, Steinlager had more branded searches than State of Play among non-alcoholic beer brands in New Zealand. Steinlager had about 6,790 branded searches, while State of Play had 480. Steinlager made up 36.5% of all non-alcoholic beer brand searches we track, and State of Play accounted for 2.6%. ## Cite this page Brandwave. "State of Play vs Steinlager: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/state-of-play-beer-vs-steinlager This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/state-of-play-beer-vs-steinlager. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.