--- title: "State Insurance vs World Nomads: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, State Insurance or World Nomads? Compare estimated monthly branded-search demand and Share of Search inside the travel insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/state-insurance-vs-world-nomads" publisher: "Brandwave" --- # State Insurance vs World Nomads: Which is more popular by branded search in New Zealand? Which is more popular in search, State Insurance or World Nomads? Compare estimated monthly branded-search demand and Share of Search inside the travel insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: State Insurance and World Nomads - **Competitive set**: travel insurers - **Market**: New Zealand - **Month measured**: Aug 2026 - **State Insurance Share of Search**: 20.2% - **World Nomads Share of Search**: 0.42% ## Which is more popular in search, State Insurance or World Nomads? - In August 2026, State Insurance had more branded searches than World Nomads among travel insurers in New Zealand. State Insurance was estimated to have 49.1K branded searches compared to World Nomads’ 1K, and held a 20.2% Share of Search versus World Nomads’ 0.42%. - State Insurance was ahead of World Nomads in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, State Insurance’s estimated Share of Search among travel insurers in New Zealand moved from 21.9% to 20.2%, and its estimated monthly branded searches moved from 48.9K to 49.1K. - Across the 11 months ending August 2026, World Nomads’ estimated Share of Search among travel insurers in New Zealand moved from 0.38% to 0.42%, and its estimated monthly branded searches moved from 860 to 1K. ## How did search popularity change for New Zealand travel insurers in August 2026? - Estimated monthly branded searches for World Nomads in New Zealand rose 19.8% over 11 measured months, from 860 to 1K in August 2026. ## Month by month | Month | State Insurance estimated searches | State Insurance Share of Search | State Insurance rank | World Nomads estimated searches | World Nomads Share of Search | World Nomads rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 48.9K | 21.9% | 3 | 860 | 0.38% | 9 | | Nov 2025 | 48.4K | 20.7% | 3 | 1K | 0.43% | 9 | | Dec 2025 | 48.2K | 21.1% | 3 | 990 | 0.43% | 9 | | Jan 2026 | 59.3K | 23.2% | 3 | 1.3K | 0.49% | 9 | | Feb 2026 | 48.8K | 20.8% | 3 | 1.2K | 0.52% | 9 | | Mar 2026 | 59.2K | 20.5% | 3 | 1.7K | 0.6% | 9 | | Apr 2026 | 48.5K | 20.8% | 3 | 1.4K | 0.59% | 9 | | May 2026 | 48.8K | 20.3% | 3 | 1.1K | 0.48% | 9 | | Jun 2026 | 49.9K | 20.4% | 3 | 1.2K | 0.48% | 9 | | Jul 2026 | 48.6K | 20.2% | 3 | 1K | 0.43% | 9 | | Aug 2026 | 49.1K | 20.2% | 3 | 1K | 0.42% | 9 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using State Insurance’s and World Nomads’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **State Insurance**: Measured on the search terms “car insurance by state”, “contents insurance state”, “home insurance state”, “house insurance state”, “state car insurance”, “state car insurance nz”, “state contents insurance”, “state home insurance”, “state house insurance”, “State Insurance”, “state insurance car”, “state insurance contents”, “state insurance home insurance”, “state insurance house insurance”, “state insurance new zealand”, “state insurance nz”, “state insurance travel”, “state insurance travel insurance”, “state landlord insurance”, “state travel insurance”, “state travel insurance nz”, “state vehicle insurance” and “travel insurance state”, summed into one figure. - **World Nomads**: Measured on the search terms “nomads world”, “travel insurance world nomads”, “World Nomads”, “world nomads insurance”, “world nomads nz”, “world nomads travel insurance”, “world nomads travel insurance nz” and “worldnomads”, summed into one figure. - [State Insurance profile](/demand/nz/brands/state-insurance) - [World Nomads profile](/demand/nz/brands/world-nomads) - [All travel insurers in New Zealand](/demand/nz/categories/nz-travel-insurers): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, State Insurance or World Nomads? In August 2026, State Insurance had more branded searches than World Nomads among travel insurers in New Zealand. State Insurance was estimated to have 49.1K branded searches compared to World Nomads’ 1K, and held a 20.2% Share of Search versus World Nomads’ 0.42%. ## Cite this page Brandwave. "State Insurance vs World Nomads: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/state-insurance-vs-world-nomads This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/state-insurance-vs-world-nomads. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.