--- title: "State Insurance vs Tower Insurance: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, State Insurance or Tower Insurance? Compare estimated monthly branded-search demand and Share of Search inside the car and home insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/state-insurance-vs-tower-insurance" publisher: "Brandwave" --- # State Insurance vs Tower Insurance: Which is more popular by branded search in New Zealand? Which is more popular in search, State Insurance or Tower Insurance? Compare estimated monthly branded-search demand and Share of Search inside the car and home insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: State Insurance and Tower Insurance - **Competitive set**: car and home insurers - **Market**: New Zealand - **Month measured**: Aug 2026 - **State Insurance Share of Search**: 14.9% - **Tower Insurance Share of Search**: 18.6% ## Which is more popular in search, State Insurance or Tower Insurance? - In August 2026, Tower Insurance had more branded searches than State Insurance among car and home insurers in New Zealand. Tower Insurance was estimated to have 61.2K branded searches compared to State Insurance’s 49.1K, and held an 18.6% Share of Search versus State Insurance’s 14.9%. - Tower Insurance was ahead of State Insurance in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, State Insurance’s estimated Share of Search among car and home insurers in New Zealand moved from 15.3% to 14.9%, and its estimated monthly branded searches moved from 48.9K to 49.1K. - Across the 11 months ending August 2026, Tower Insurance’s estimated Share of Search among car and home insurers in New Zealand moved from 15.9% to 18.6%, and its estimated monthly branded searches moved from 50.8K to 61.2K. ## How did search popularity change for New Zealand car and home insurers in August 2026? - Estimated monthly branded searches for Tower Insurance in New Zealand rose 20.5% over 11 measured months, from 50.8K to 61.2K in August 2026. ## Month by month | Month | State Insurance estimated searches | State Insurance Share of Search | State Insurance rank | Tower Insurance estimated searches | Tower Insurance Share of Search | Tower Insurance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 48.9K | 15.3% | 4 | 50.8K | 15.9% | 3 | | Nov 2025 | 48.4K | 14.7% | 4 | 59.9K | 18.2% | 3 | | Dec 2025 | 48.2K | 15% | 4 | 59.3K | 18.5% | 3 | | Jan 2026 | 59.3K | 16.1% | 4 | 59.9K | 16.2% | 3 | | Feb 2026 | 48.8K | 13.7% | 4 | 59.9K | 16.9% | 3 | | Mar 2026 | 59.2K | 15.4% | 4 | 61.7K | 16% | 3 | | Apr 2026 | 48.5K | 14.7% | 4 | 60.5K | 18.4% | 3 | | May 2026 | 48.8K | 14.9% | 4 | 59.7K | 18.2% | 3 | | Jun 2026 | 49.9K | 15% | 4 | 59.6K | 17.9% | 3 | | Jul 2026 | 48.6K | 14.8% | 4 | 59.6K | 18.2% | 3 | | Aug 2026 | 49.1K | 14.9% | 4 | 61.2K | 18.6% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using State Insurance’s and Tower Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **State Insurance**: Measured on the search terms “car insurance by state”, “contents insurance state”, “home insurance state”, “house insurance state”, “state car insurance”, “state car insurance nz”, “state contents insurance”, “state home insurance”, “state house insurance”, “State Insurance”, “state insurance car”, “state insurance contents”, “state insurance home insurance”, “state insurance house insurance”, “state insurance new zealand”, “state insurance nz”, “state insurance travel”, “state insurance travel insurance”, “state landlord insurance”, “state travel insurance”, “state travel insurance nz”, “state vehicle insurance” and “travel insurance state”, summed into one figure. - **Tower Insurance**: Measured on the search terms “car insurance tower”, “contents insurance tower”, “home insurance tower”, “tower boat insurance”, “tower car insurance”, “tower car insurance nz”, “tower contents insurance”, “tower home and contents insurance”, “tower home insurance”, “tower house insurance”, “Tower Insurance”, “tower insurance auckland”, “tower insurance car”, “tower insurance company new zealand”, “tower insurance house”, “tower insurance new zealand”, “tower insurance nz”, “tower insurance travel”, “tower insurance travel insurance”, “tower landlord insurance”, “tower travel insurance”, “tower travel insurance nz”, “tower vehicle insurance” and “travel insurance tower”, summed into one figure. - [State Insurance profile](/demand/nz/brands/state-insurance) - [Tower Insurance profile](/demand/nz/brands/tower-insurance) - [All car and home insurers in New Zealand](/demand/nz/categories/nz-car-and-home-insurers): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, State Insurance or Tower Insurance? In August 2026, Tower Insurance had more branded searches than State Insurance among car and home insurers in New Zealand. Tower Insurance was estimated to have 61.2K branded searches compared to State Insurance’s 49.1K, and held an 18.6% Share of Search versus State Insurance’s 14.9%. ## Cite this page Brandwave. "State Insurance vs Tower Insurance: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/state-insurance-vs-tower-insurance This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/state-insurance-vs-tower-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.