--- title: "Startpage vs Yahoo: Which is more popular in New Zealand?" description: "Is Startpage or Yahoo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Search engines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/startpage-vs-yahoo" publisher: "Brandwave" --- # Startpage vs Yahoo: Which is more popular in New Zealand? Is Startpage or Yahoo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Search engines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Startpage and Yahoo - **Competitive set**: Search engines - **Market**: New Zealand - **Month measured**: Oct 2026 - **Startpage Share of Search**: 0.2% - **Yahoo Share of Search**: 0.05% ## Is Startpage or Yahoo more popular in search? - In October 2026, Startpage had more branded searches than Yahoo among search engines in New Zealand. Startpage had about 5,400 branded searches, while Yahoo had 1,280. Startpage made up 0.2% of all search engine searches we track, and Yahoo accounted for 0.05%. - Startpage was ahead of Yahoo in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Startpage’s share of searches among search engines in New Zealand moved from 0.15% to 0.2%, and its estimated monthly branded searches moved from 3.6K to 5.4K. - Across the 12 months ending October 2026, Yahoo’s share of searches among search engines in New Zealand moved from 0.07% to 0.05%, and its estimated monthly branded searches moved from 1.6K to 1.3K. ## Top search engines in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Startpage was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Yahoo did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bing | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | DuckDuckGo | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Brave Search | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Startpage | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Ecosia | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Yahoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about search engines - Asked ChatGPT "Which search engine should I use in New Zealand?": 1. Google, 2. Bing, 3. DuckDuckGo, 4. Brave Search, 5. Ecosia - Asked ChatGPT "What are the best search engines in New Zealand?": 1. Google, 2. Bing, 3. DuckDuckGo, 4. Brave Search, 5. Ecosia, 6. Startpage - Asked ChatGPT "What's the best search engine in New Zealand for finding information?": 1. Google, 2. Bing, 3. DuckDuckGo - Searched Google, AI Overview "search engines": 1. Google, 2. DuckDuckGo, 3. Bing, 4. Ecosia - Searched Google, AI Overview "private search engine": 1. Brave Search, 2. Startpage, 3. DuckDuckGo, 4. Google, 5. Bing Not named in any answer: Yahoo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand search engines in October 2026? - Estimated monthly branded searches for Startpage in New Zealand rose 50% over 12 measured months, from 3.6K to 5.4K in October 2026. - Estimated monthly branded searches for Yahoo in New Zealand fell 21.5% over 12 measured months, from 1.6K to 1.3K in October 2026. ## How has branded search for Startpage and Yahoo changed in New Zealand over the last 12 months? | Month | Startpage estimated searches | Startpage Share of Search | Startpage rank | Yahoo estimated searches | Yahoo Share of Search | Yahoo rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 3.6K | 0.15% | 4 | 1.6K | 0.07% | 5 | | Dec 2025 | 2.9K | 0.18% | 4 | 1.5K | 0.09% | 5 | | Jan 2026 | 2.9K | 0.17% | 4 | 1.7K | 0.1% | 6 | | Feb 2026 | 3.6K | 0.14% | 4 | 1.4K | 0.05% | 6 | | Mar 2026 | 4.4K | 0.13% | 4 | 1.7K | 0.05% | 6 | | Apr 2026 | 3.6K | 0.16% | 4 | 1.6K | 0.07% | 6 | | May 2026 | 5.4K | 0.18% | 4 | 1.7K | 0.05% | 6 | | Jun 2026 | 5.4K | 0.18% | 4 | 1.7K | 0.05% | 6 | | Jul 2026 | 5.4K | 0.24% | 4 | 1.6K | 0.07% | 7 | | Aug 2026 | 6.6K | 0.21% | 4 | 1.3K | 0.04% | 7 | | Sep 2026 | 5.4K | 0.18% | 4 | 1.6K | 0.05% | 7 | | Oct 2026 | 5.4K | 0.2% | 4 | 1.3K | 0.05% | 7 | ## How are Startpage’s and Yahoo’s branded searches counted? Brandwave collects information about searches that people make online using Startpage’s and Yahoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Startpage**: Measured on the search term “startpage”. - **Yahoo**: Measured on the search terms “web search yahoo”, “yahoo pic search”, “yahoo search”, “yahoo search engine” and “yahoo video search”, summed into one figure. - [Startpage profile](/demand/nz/brands/startpage) - [Yahoo profile](/demand/nz/brands/yahoo) - [All search engines in New Zealand](/demand/nz/categories/nz-search-engines): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Startpage or Yahoo more popular in search? In October 2026, Startpage had more branded searches than Yahoo among search engines in New Zealand. Startpage had about 5,400 branded searches, while Yahoo had 1,280. Startpage made up 0.2% of all search engine searches we track, and Yahoo accounted for 0.05%. ## Cite this page Brandwave. "Startpage vs Yahoo: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/startpage-vs-yahoo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/startpage-vs-yahoo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.