--- title: "Starbucks vs The Coffee Club: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Starbucks or The Coffee Club? Compare estimated monthly branded-search demand and Share of Search inside the Coffee chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/starbucks-vs-the-coffee-club" publisher: "Brandwave" --- # Starbucks vs The Coffee Club: Which is more popular by branded search in New Zealand? Which is more popular in search, Starbucks or The Coffee Club? Compare estimated monthly branded-search demand and Share of Search inside the Coffee chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Starbucks and The Coffee Club - **Competitive set**: Coffee chains - **Market**: New Zealand - **Month measured**: Aug 2026 - **Starbucks Share of Search**: 53.8% - **The Coffee Club Share of Search**: 14.6% ## Which is more popular in search, Starbucks or The Coffee Club? - In August 2026, Starbucks had more branded searches than The Coffee Club among coffee chains in New Zealand. Starbucks was estimated to have 71.3K branded searches compared to The Coffee Club’s 19.4K, and held a 53.8% Share of Search versus The Coffee Club’s 14.6%. - Starbucks was ahead of The Coffee Club in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Starbucks’ estimated Share of Search among coffee chains in New Zealand moved from 50.7% to 53.8%, and its estimated monthly branded searches moved from 65.9K to 71.3K. - Across the 11 months ending August 2026, The Coffee Club’s estimated Share of Search among coffee chains in New Zealand moved from 17% to 14.6%, and its estimated monthly branded searches moved from 22.1K to 19.4K. ## How did search popularity change for New Zealand coffee chains in August 2026? - In August 2026, Starbucks gained estimated Share of Search among coffee chains in New Zealand, from 48.4% to 53.8%. - In August 2026, The Coffee Club lost estimated Share of Search among coffee chains in New Zealand, from 17.5% to 14.6%. ## Month by month | Month | Starbucks estimated searches | Starbucks Share of Search | Starbucks rank | The Coffee Club estimated searches | The Coffee Club Share of Search | The Coffee Club rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 65.9K | 50.7% | 1 | 22.1K | 17% | 3 | | Nov 2025 | 80.7K | 56.1% | 1 | 22.1K | 15.4% | 3 | | Dec 2025 | 80.5K | 51.8% | 1 | 26.6K | 17.1% | 3 | | Jan 2026 | 78.7K | 52.7% | 1 | 23.7K | 15.9% | 3 | | Feb 2026 | 73.7K | 53% | 1 | 19.4K | 14% | 3 | | Mar 2026 | 80.8K | 54.4% | 1 | 19.6K | 13.2% | 3 | | Apr 2026 | 68.4K | 51.7% | 1 | 22.1K | 16.7% | 3 | | May 2026 | 58.2K | 48.2% | 1 | 21K | 17.4% | 3 | | Jun 2026 | 58.5K | 49.6% | 1 | 19.4K | 16.4% | 3 | | Jul 2026 | 58.3K | 48.4% | 1 | 21.1K | 17.5% | 3 | | Aug 2026 | 71.3K | 53.8% | 1 | 19.4K | 14.6% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Starbucks’ and The Coffee Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Starbucks**: Measured on the search terms “starbucks”, “starbucks cafe”, “starbucks co nz”, “starbucks company”, “starbucks cups”, “starbucks drinks”, “starbucks gift card”, “starbucks matcha”, “starbucks menu”, “starbucks near me”, “starbucks nespresso pods”, “starbucks nz”, “starbucks online”, “starbucks online ordering”, “starbucks pods”, “starbucks pumpkin spice”, “starbucks tumbler”, “starbucks unicorn frappuccino” and “starbucks westgate”, summed into one figure. - **The Coffee Club**: Measured on the search terms “coffee club”, “coffee club cafe”, “coffee club menu”, “the coffee club”, “the coffee club cafe”, “the coffee club locations”, “the coffee club menu”, “the coffee club near me”, “the coffee club nz”, “thecoffeeclub”, “thecoffeeclub co nz” and “thecoffeeclub menu”, summed into one figure. - [Starbucks profile](/demand/nz/brands/starbucks) - [The Coffee Club profile](/demand/nz/brands/the-coffee-club) - [All coffee chains in New Zealand](/demand/nz/categories/nz-coffee-chains): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Starbucks or The Coffee Club? In August 2026, Starbucks had more branded searches than The Coffee Club among coffee chains in New Zealand. Starbucks was estimated to have 71.3K branded searches compared to The Coffee Club’s 19.4K, and held a 53.8% Share of Search versus The Coffee Club’s 14.6%. ## Cite this page Brandwave. "Starbucks vs The Coffee Club: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/starbucks-vs-the-coffee-club This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/starbucks-vs-the-coffee-club. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.