---
title: "Star People vs Unite Recruit: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Star People or Unite Recruit? Compare estimated monthly branded-search demand and Share of Search inside the Kapiti recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/star-people-vs-unite-recruit"
publisher: "Brandwave"
---

# Star People vs Unite Recruit: Which is more popular by branded search in New Zealand?

Which is more popular in search, Star People or Unite Recruit? Compare estimated monthly branded-search demand and Share of Search inside the Kapiti recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Star People and Unite Recruit
- **Competitive set**: Kapiti recruitment agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Star People Share of Search**: 14.3%
- **Unite Recruit Share of Search**: 42.9%

## Which is more popular in search, Star People or Unite Recruit?

- In August 2026, Unite Recruit had more branded searches than Star People among kapiti recruitment agencies in New Zealand. Unite Recruit was estimated to have 30 branded searches compared to Star People’s 10, and held a 42.9% Share of Search versus Star People’s 14.3%.
- Unite Recruit was ahead of Star People in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Star People’s estimated Share of Search among kapiti recruitment agencies in New Zealand moved from 22.2% to 14.3%, and its estimated monthly branded searches moved from 20 to 10.
- Across the 11 months ending August 2026, Unite Recruit’s estimated Share of Search among kapiti recruitment agencies in New Zealand moved from 22.2% to 42.9%, and its estimated monthly branded searches moved from 20 to 30.

## How did search popularity change for New Zealand kapiti recruitment agencies in August 2026?

- In August 2026, Unite Recruit overtook Star People to rank 2nd among kapiti recruitment agencies in New Zealand, at 42.9%.
- In August 2026, Star People lost estimated Share of Search among kapiti recruitment agencies in New Zealand, from 25% to 14.3%.

## Month by month

| Month | Star People estimated searches | Star People Share of Search | Star People rank | Unite Recruit estimated searches | Unite Recruit Share of Search | Unite Recruit rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20 | 22.2% | 2 | 20 | 22.2% | 3 |
| Nov 2025 | 10 | 12.5% | 3 | 20 | 25% | 2 |
| Dec 2025 | 10 | 16.7% | 3 | 20 | 33.3% | 2 |
| Jan 2026 | 20 | 25% | 2 | 20 | 25% | 3 |
| Feb 2026 | 20 | 28.6% | 2 | 20 | 28.6% | 3 |
| Mar 2026 | 10 | 12.5% | 3 | 20 | 25% | 2 |
| Apr 2026 | 10 | 16.7% | 3 | 20 | 33.3% | 2 |
| May 2026 | 10 | 14.3% | 3 | 20 | 28.6% | 2 |
| Jun 2026 | 10 | 14.3% | 3 | 20 | 28.6% | 2 |
| Jul 2026 | 20 | 25% | 2 | 20 | 25% | 3 |
| Aug 2026 | 10 | 14.3% | 3 | 30 | 42.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Star People’s and Unite Recruit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Star People**: Measured on the search terms “star people jobs” and “star people recruitment”, summed into one figure.
- **Unite Recruit**: Measured on the search terms “Unite Recruit”, “unite recruit napier”, “unite recruit nz” and “unite recruiting”, summed into one figure.

- [Star People profile](/demand/nz/brands/star-people)
- [Unite Recruit profile](/demand/nz/brands/unite-recruit)
- [All kapiti recruitment agencies in New Zealand](/demand/nz/locations/kapiti-coast/recruitment-agencies): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Star People or Unite Recruit?

In August 2026, Unite Recruit had more branded searches than Star People among kapiti recruitment agencies in New Zealand. Unite Recruit was estimated to have 30 branded searches compared to Star People’s 10, and held a 42.9% Share of Search versus Star People’s 14.3%.

## Cite this page

Brandwave. "Star People vs Unite Recruit: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/star-people-vs-unite-recruit

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/star-people-vs-unite-recruit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.