---
title: "Stantec vs WSP: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Stantec or WSP? Compare estimated monthly branded-search demand and Share of Search inside the Engineering consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/stantec-vs-wsp"
publisher: "Brandwave"
---

# Stantec vs WSP: Which is more popular by branded search in New Zealand?

Which is more popular in search, Stantec or WSP? Compare estimated monthly branded-search demand and Share of Search inside the Engineering consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Stantec and WSP
- **Competitive set**: Engineering consultancies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Stantec Share of Search**: 16.4%
- **WSP Share of Search**: 4.6%

## Which is more popular in search, Stantec or WSP?

- In August 2026, Stantec had more branded searches than WSP among engineering consultancies in New Zealand. Stantec was estimated to have 5.1K branded searches compared to WSP’s 1.4K, and held a 16.4% Share of Search versus WSP’s 4.6%.
- Stantec was ahead of WSP in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Stantec’s estimated Share of Search among engineering consultancies in New Zealand moved from 18.2% to 16.4%, and its estimated monthly branded searches held steady at 5.1K.
- Across the 11 months ending August 2026, WSP’s estimated Share of Search among engineering consultancies in New Zealand moved from 5% to 4.6%, and its estimated monthly branded searches held steady at 1.4K.

## How did search popularity change for New Zealand engineering consultancies in August 2026?

- In August 2026, Tonkin + Taylor overtook Stantec to rank 2nd among engineering consultancies in New Zealand, at 18.2%.
- In August 2026, WSP lost estimated Share of Search among engineering consultancies in New Zealand, from 5.7% to 4.6%.
- Stantec’s estimated Share of Search among engineering consultancies in New Zealand has lost ground for 3 months in a row, from 17.2% to 16.4% in August 2026.

## Month by month

| Month | Stantec estimated searches | Stantec Share of Search | Stantec rank | WSP estimated searches | WSP Share of Search | WSP rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.1K | 18.2% | 2 | 1.4K | 5% | 5 |
| Nov 2025 | 4.1K | 14.7% | 3 | 1.3K | 4.5% | 5 |
| Dec 2025 | 3.3K | 15.9% | 2 | 910 | 4.4% | 5 |
| Jan 2026 | 4.1K | 18.4% | 2 | 1K | 4.5% | 5 |
| Feb 2026 | 5K | 17% | 2 | 1.5K | 5% | 5 |
| Mar 2026 | 6.3K | 17.9% | 2 | 1.9K | 5.2% | 5 |
| Apr 2026 | 5.2K | 17.1% | 2 | 1.5K | 5% | 5 |
| May 2026 | 5.2K | 17.2% | 2 | 1.8K | 6% | 5 |
| Jun 2026 | 5.2K | 17.1% | 2 | 1.5K | 4.9% | 5 |
| Jul 2026 | 5.1K | 16.6% | 2 | 1.8K | 5.7% | 5 |
| Aug 2026 | 5.1K | 16.4% | 3 | 1.4K | 4.6% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Stantec’s and WSP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Stantec**: Measured on the search terms “stantec”, “stantec com”, “stantec consultants”, “stantec engineering”, “stantec near me”, “stantec new zealand” and “stantec nz”, summed into one figure.
- **WSP**: Measured on the search terms “wsp consultants”, “wsp engineering”, “wsp infrastructure”, “wsp new zealand”, “wsp new zealand limited”, “wsp nz”, “wsp nz limited” and “wsp opus”, summed into one figure.

- [Stantec profile](/demand/nz/brands/stantec)
- [WSP profile](/demand/nz/brands/wsp)
- [All engineering consultancies in New Zealand](/demand/nz/categories/nz-engineering-consultancies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Stantec or WSP?

In August 2026, Stantec had more branded searches than WSP among engineering consultancies in New Zealand. Stantec was estimated to have 5.1K branded searches compared to WSP’s 1.4K, and held a 16.4% Share of Search versus WSP’s 4.6%.

## Cite this page

Brandwave. "Stantec vs WSP: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/stantec-vs-wsp

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/stantec-vs-wsp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.