--- title: "Stantec vs Tonkin + Taylor: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Stantec or Tonkin + Taylor? Compare estimated monthly branded-search demand and Share of Search inside the Engineering consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/stantec-vs-tonkin-taylor" publisher: "Brandwave" --- # Stantec vs Tonkin + Taylor: Which is more popular by branded search in New Zealand? Which is more popular in search, Stantec or Tonkin + Taylor? Compare estimated monthly branded-search demand and Share of Search inside the Engineering consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Stantec and Tonkin + Taylor - **Competitive set**: Engineering consultancies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Stantec Share of Search**: 16.4% - **Tonkin + Taylor Share of Search**: 18.2% ## Which is more popular in search, Stantec or Tonkin + Taylor? - In August 2026, Tonkin + Taylor had more branded searches than Stantec among engineering consultancies in New Zealand. Tonkin + Taylor was estimated to have 5.7K branded searches compared to Stantec’s 5.1K, and held an 18.2% Share of Search versus Stantec’s 16.4%. - The lead changed hands once in the 11 months ending August 2026: Tonkin + Taylor took it in August 2026. - Across the 11 months ending August 2026, Stantec’s estimated Share of Search among engineering consultancies in New Zealand moved from 18.2% to 16.4%, and its estimated monthly branded searches held steady at 5.1K. - Across the 11 months ending August 2026, Tonkin + Taylor’s estimated Share of Search among engineering consultancies in New Zealand moved from 13.1% to 18.2%, and its estimated monthly branded searches moved from 3.7K to 5.7K. ## How did search popularity change for New Zealand engineering consultancies in August 2026? - In August 2026, Tonkin + Taylor overtook AECOM to rank 2nd among engineering consultancies in New Zealand, at 18.2%. - Stantec’s estimated Share of Search among engineering consultancies in New Zealand has lost ground for 3 months in a row, from 17.2% to 16.4% in August 2026. ## Month by month | Month | Stantec estimated searches | Stantec Share of Search | Stantec rank | Tonkin + Taylor estimated searches | Tonkin + Taylor Share of Search | Tonkin + Taylor rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.1K | 18.2% | 2 | 3.7K | 13.1% | 4 | | Nov 2025 | 4.1K | 14.7% | 3 | 3.7K | 13.3% | 4 | | Dec 2025 | 3.3K | 15.9% | 2 | 2.5K | 11.8% | 4 | | Jan 2026 | 4.1K | 18.4% | 2 | 3K | 13.3% | 4 | | Feb 2026 | 5K | 17% | 2 | 4.5K | 15.3% | 4 | | Mar 2026 | 6.3K | 17.9% | 2 | 4.5K | 12.7% | 4 | | Apr 2026 | 5.2K | 17.1% | 2 | 4.5K | 14.8% | 4 | | May 2026 | 5.2K | 17.2% | 2 | 3.7K | 12.5% | 4 | | Jun 2026 | 5.2K | 17.1% | 2 | 4.7K | 15.3% | 4 | | Jul 2026 | 5.1K | 16.6% | 2 | 4.6K | 14.9% | 4 | | Aug 2026 | 5.1K | 16.4% | 3 | 5.7K | 18.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Stantec’s and Tonkin + Taylor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Stantec**: Measured on the search terms “stantec”, “stantec com”, “stantec consultants”, “stantec engineering”, “stantec near me”, “stantec new zealand” and “stantec nz”, summed into one figure. - **Tonkin + Taylor**: Measured on the search terms “tonkin taylor”, “tonkin taylor near me”, “tonkin taylor new zealand”, “tonkin taylor nz” and “tonkintaylor”, summed into one figure. - [Stantec profile](/demand/nz/brands/stantec) - [Tonkin + Taylor profile](/demand/nz/brands/tonkin-taylor) - [All engineering consultancies in New Zealand](/demand/nz/categories/nz-engineering-consultancies): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Stantec or Tonkin + Taylor? In August 2026, Tonkin + Taylor had more branded searches than Stantec among engineering consultancies in New Zealand. Tonkin + Taylor was estimated to have 5.7K branded searches compared to Stantec’s 5.1K, and held an 18.2% Share of Search versus Stantec’s 16.4%. ## Cite this page Brandwave. "Stantec vs Tonkin + Taylor: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/stantec-vs-tonkin-taylor This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/stantec-vs-tonkin-taylor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.