--- title: "Stanley vs Tactix: Which is searched more in New Zealand?" description: "Is Stanley or Tactix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toolbox brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/stanley-wheelbarrow-vs-tactix" publisher: "Brandwave" --- # Stanley vs Tactix: Which is searched more in New Zealand? Is Stanley or Tactix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toolbox brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Stanley and Tactix - **Competitive set**: Toolbox brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Stanley Share of Search**: 0.6% - **Tactix Share of Search**: 1.2% ## Is Stanley or Tactix more popular in search? - In September 2026, Tactix had more branded searches than Stanley among toolbox brands in New Zealand. Tactix had about 220 branded searches, while Stanley had 110. Tactix made up 1.2% of all toolbox brand searches we track, and Stanley accounted for 0.6%. - Tactix was ahead of Stanley in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Stanley’s share of searches among toolbox brands in New Zealand moved from 0.73% to 0.6%, and its estimated monthly branded searches held steady at 110. - Across the 12 months ending September 2026, Tactix’s share of searches among toolbox brands in New Zealand moved from 1.9% to 1.2%, and its estimated monthly branded searches moved from 290 to 220. ## Top toolbox brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stanley and Tactix were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stanley was listed before Tactix in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Milwaukee | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | DeWalt | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Makita | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Stanley | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Stanley | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Tactix | 6th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about toolbox brands - Asked ChatGPT "Which toolbox brand should I buy in New Zealand?": 1. Milwaukee, 2. DeWalt, 3. Stanley, 4. Stanley - Asked ChatGPT "What are the best toolbox brands in New Zealand?": 1. Milwaukee, 2. DeWalt, 3. Makita, 4. Stanley, 5. Stanley, 6. Tactix - Asked ChatGPT "What's the best toolbox brand in New Zealand for tool storage?": 1. Milwaukee, 2. DeWalt, 3. Makita, 4. Tactix - Searched Google, AI Overview "tool chest nz": named none of the brands we track - Searched Google, AI Overview "heavy duty toolbox": 1. DeWalt Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand toolbox brands in September 2026? - Tactix’s share of searches among toolbox brands in New Zealand has lost ground for 3 months in a row, from 8.9% to 1.2% in September 2026. ## Month by month | Month | Stanley estimated searches | Stanley Share of Search | Stanley rank | Tactix estimated searches | Tactix Share of Search | Tactix rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 0.73% | 6 | 290 | 1.9% | 5 | | Nov 2025 | 110 | 0.65% | 6 | 270 | 1.6% | 5 | | Dec 2025 | 90 | 0.6% | 6 | 180 | 1.2% | 5 | | Jan 2026 | 140 | 0.97% | 6 | 220 | 1.5% | 5 | | Feb 2026 | 70 | 0.46% | 6 | 410 | 2.7% | 5 | | Mar 2026 | 90 | 0.57% | 6 | 600 | 3.8% | 5 | | Apr 2026 | 90 | 0.54% | 6 | 1.9K | 11.5% | 4 | | May 2026 | 50 | 0.28% | 6 | 2.4K | 13.5% | 4 | | Jun 2026 | 50 | 0.28% | 6 | 1.6K | 8.9% | 4 | | Jul 2026 | 90 | 0.58% | 6 | 290 | 1.9% | 5 | | Aug 2026 | 90 | 0.51% | 6 | 290 | 1.7% | 5 | | Sep 2026 | 110 | 0.6% | 6 | 220 | 1.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Stanley’s and Tactix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Stanley**: Measured on the search term “stanley wheelbarrow”. - **Tactix**: Measured on the search terms “tactix” and “tactix toolbox”, summed into one figure. - [Stanley profile](/demand/nz/brands/stanley-wheelbarrow) - [Tactix profile](/demand/nz/brands/tactix) - [All toolbox brands in New Zealand](/demand/nz/categories/nz-toolbox-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Stanley or Tactix more popular in search? In September 2026, Tactix had more branded searches than Stanley among toolbox brands in New Zealand. Tactix had about 220 branded searches, while Stanley had 110. Tactix made up 1.2% of all toolbox brand searches we track, and Stanley accounted for 0.6%. ## Cite this page Brandwave. "Stanley vs Tactix: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/stanley-wheelbarrow-vs-tactix This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/stanley-wheelbarrow-vs-tactix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.