--- title: "Stanley Rogers vs ZWILLING: Which is searched more in New Zealand?" description: "Is Stanley Rogers or ZWILLING more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cutlery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/stanley-rogers-vs-zwilling" publisher: "Brandwave" --- # Stanley Rogers vs ZWILLING: Which is searched more in New Zealand? Is Stanley Rogers or ZWILLING more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cutlery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Stanley Rogers and ZWILLING - **Competitive set**: Cutlery brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Stanley Rogers Share of Search**: 1.7% - **ZWILLING Share of Search**: 1.8% ## Is Stanley Rogers or ZWILLING more popular in search? - In September 2026, Stanley Rogers and ZWILLING were level in searches among cutlery brands in New Zealand, with an estimated 160 versus 170 branded searches, at 1.7% and 1.8% of the total. - The lead changed hands 3 times in the 12 months ending September 2026: ZWILLING took it in June 2026, Stanley Rogers took it in August 2026, ZWILLING took it in September 2026. - Across the 12 months ending September 2026, Stanley Rogers’ share of searches among cutlery brands in New Zealand moved from 2.4% to 1.7%, and its estimated monthly branded searches moved from 230 to 160. - Across the 12 months ending September 2026, ZWILLING’s share of searches among cutlery brands in New Zealand held steady at 1.8%, and its estimated monthly branded searches held steady at 170. ## Top cutlery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Stanley Rogers was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. ZWILLING was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wusthof | 1st | 1 of 3 | 1 of 1 | 2 of 4 | | Victorinox | 2nd | 1 of 3 | 0 of 1 | 1 of 4 | | ZWILLING | 3rd | 0 of 3 | 1 of 1 | 1 of 4 | | KitchenAid | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Wiltshire | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Tramontina | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | | Stanley Rogers | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about cutlery brands - Asked ChatGPT "Which cutlery brand should I buy in New Zealand?": 1. Tramontina - Asked ChatGPT "What are the best cutlery brands in New Zealand?": 1. Stanley Rogers - Asked ChatGPT "What's the best cutlery brand in New Zealand for everyday cooking?": 1. Victorinox, 2. Wusthof - Searched Google, AI Overview "kitchen knife set nz": 1. Wusthof, 2. ZWILLING Not named in any answer: KitchenAid and Wiltshire. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand cutlery brands in September 2026? - In September 2026, ZWILLING rose from 7th to 6th among cutlery brands in New Zealand. - In September 2026, Stanley Rogers fell from 6th to 7th among cutlery brands in New Zealand. ## Month by month | Month | Stanley Rogers estimated searches | Stanley Rogers Share of Search | Stanley Rogers rank | ZWILLING estimated searches | ZWILLING Share of Search | ZWILLING rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 230 | 2.4% | 6 | 170 | 1.8% | 7 | | Nov 2025 | 230 | 1.6% | 6 | 210 | 1.4% | 7 | | Dec 2025 | 260 | 1.7% | 6 | 260 | 1.7% | 7 | | Jan 2026 | 260 | 2.4% | 6 | 170 | 1.5% | 7 | | Feb 2026 | 160 | 1.8% | 6 | 140 | 1.6% | 7 | | Mar 2026 | 180 | 2% | 6 | 170 | 1.9% | 7 | | Apr 2026 | 230 | 2.5% | 6 | 210 | 2.3% | 7 | | May 2026 | 180 | 2% | 6 | 170 | 1.8% | 7 | | Jun 2026 | 180 | 2% | 7 | 210 | 2.3% | 6 | | Jul 2026 | 180 | 1.7% | 7 | 210 | 2% | 6 | | Aug 2026 | 190 | 1.9% | 6 | 170 | 1.7% | 7 | | Sep 2026 | 160 | 1.7% | 7 | 170 | 1.8% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Stanley Rogers’ and ZWILLING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Stanley Rogers**: Measured on the search terms “stanley rogers” and “stanley rogers cutlery”, summed into one figure. - **ZWILLING**: Measured on the search term “zwilling”. - [Stanley Rogers profile](/demand/nz/brands/stanley-rogers) - [ZWILLING profile](/demand/nz/brands/zwilling) - [All cutlery brands in New Zealand](/demand/nz/categories/nz-cutlery-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Stanley Rogers or ZWILLING more popular in search? In September 2026, Stanley Rogers and ZWILLING were level in searches among cutlery brands in New Zealand, with an estimated 160 versus 170 branded searches, at 1.7% and 1.8% of the total. ## Cite this page Brandwave. "Stanley Rogers vs ZWILLING: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/stanley-rogers-vs-zwilling This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/stanley-rogers-vs-zwilling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.