--- title: "Stake vs Tiger Brokers: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Stake or Tiger Brokers? Compare estimated monthly branded-search demand and Share of Search inside the Investment Platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/stake-vs-tiger-brokers" publisher: "Brandwave" --- # Stake vs Tiger Brokers: Which is more popular by branded search in New Zealand? Which is more popular in search, Stake or Tiger Brokers? Compare estimated monthly branded-search demand and Share of Search inside the Investment Platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Stake and Tiger Brokers - **Competitive set**: Investment Platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Stake Share of Search**: 0.34% - **Tiger Brokers Share of Search**: 1% ## Which is more popular in search, Stake or Tiger Brokers? - In August 2026, Tiger Brokers had more branded searches than Stake among investment platforms in New Zealand. Tiger Brokers was estimated to have 1.6K branded searches compared to Stake’s 540, and held a 1% Share of Search versus Stake’s 0.34%. - Tiger Brokers was ahead of Stake in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Stake’s estimated Share of Search among investment platforms in New Zealand moved from 0.5% to 0.34%, and its estimated monthly branded searches moved from 1.1K to 540. - Across the 11 months ending August 2026, Tiger Brokers’ estimated Share of Search among investment platforms in New Zealand moved from 1.5% to 1%, and its estimated monthly branded searches moved from 3.2K to 1.6K. ## How did search popularity change for New Zealand investment platforms in August 2026? - Estimated monthly branded searches for Tiger Brokers in New Zealand fell 50.2% over 11 measured months, from 3.2K to 1.6K in August 2026. - Estimated monthly branded searches for Stake in New Zealand fell 50% over 11 measured months, from 1.1K to 540 in August 2026. ## Month by month | Month | Stake estimated searches | Stake Share of Search | Stake rank | Tiger Brokers estimated searches | Tiger Brokers Share of Search | Tiger Brokers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 0.5% | 8 | 3.2K | 1.5% | 6 | | Nov 2025 | 520 | 0.34% | 9 | 2.2K | 1.4% | 6 | | Dec 2025 | 480 | 0.36% | 8 | 1.7K | 1.3% | 6 | | Jan 2026 | 560 | 0.31% | 8 | 2.9K | 1.6% | 6 | | Feb 2026 | 460 | 0.31% | 9 | 2K | 1.4% | 6 | | Mar 2026 | 440 | 0.29% | 9 | 2K | 1.3% | 6 | | Apr 2026 | 460 | 0.3% | 9 | 2K | 1.3% | 6 | | May 2026 | 590 | 0.31% | 9 | 2.9K | 1.6% | 6 | | Jun 2026 | 520 | 0.27% | 9 | 3K | 1.6% | 6 | | Jul 2026 | 360 | 0.26% | 9 | 1.9K | 1.4% | 7 | | Aug 2026 | 540 | 0.34% | 9 | 1.6K | 1% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Stake’s and Tiger Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Stake**: Measured on the search terms “hello stake”, “hello stake com”, “hello stake nz”, “hellostake”, “hellostake com”, “hellostake nz”, “hellostake.com”, “stake black”, “stake brokerage”, “stake etf”, “stake invest”, “stake invest nz”, “stake investing”, “stake investing app”, “stake investment platform”, “stake nz invest”, “stake share trading”, “stake shares”, “stake stock”, “stake stock app”, “stake stocks”, “stake trading”, “stake trading platform”, “stake us shares”, “stake us stocks”, “stake wall st” and “trading hellostake”, summed into one figure. - **Tiger Brokers**: Measured on the search terms “tiger brokers”, “tiger brokers new zealand”, “tiger brokers nz”, “tiger brokers shares” and “tiger brokers stocks”, summed into one figure. - [Stake profile](/demand/nz/brands/stake) - [Tiger Brokers profile](/demand/nz/brands/tiger-brokers) - [All investment platforms in New Zealand](/demand/nz/categories/nz-investment-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Stake or Tiger Brokers? In August 2026, Tiger Brokers had more branded searches than Stake among investment platforms in New Zealand. Tiger Brokers was estimated to have 1.6K branded searches compared to Stake’s 540, and held a 1% Share of Search versus Stake’s 0.34%. ## Cite this page Brandwave. "Stake vs Tiger Brokers: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/stake-vs-tiger-brokers This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/stake-vs-tiger-brokers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.