--- title: "Stahlwille vs Wera: Which is searched more in New Zealand?" description: "Is Stahlwille or Wera more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hand tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/stahlwille-vs-wera-tools" publisher: "Brandwave" --- # Stahlwille vs Wera: Which is searched more in New Zealand? Is Stahlwille or Wera more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hand tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Stahlwille and Wera - **Competitive set**: Hand tool brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Stahlwille Share of Search**: 1.6% - **Wera Share of Search**: 9.6% ## Is Stahlwille or Wera more popular in search? - In September 2026, Wera had more branded searches than Stahlwille among hand tool brands in New Zealand. Wera had about 1,120 branded searches, while Stahlwille had 190. Wera made up 9.6% of all hand tool brand searches we track, and Stahlwille accounted for 1.6%. - Wera was ahead of Stahlwille in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Stahlwille’s share of searches among hand tool brands in New Zealand moved from 2% to 1.6%, and its estimated monthly branded searches held steady at 190. - Across the 12 months ending September 2026, Wera’s share of searches among hand tool brands in New Zealand moved from 7.4% to 9.6%, and its estimated monthly branded searches moved from 700 to 1.1K. ## Top hand tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wera was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stahlwille did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stanley | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bahco | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Stanley | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Knipex | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Kincrome | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Wera | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Wiha | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Irwin | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Teng Tools | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | GearWrench | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stahlwille | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sidchrome | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hand tool brands - Asked ChatGPT "Which hand tool brand should I buy in New Zealand?": 1. Bahco, 2. Kincrome, 3. Stanley, 4. Stanley, 5. Knipex, 6. Wera - Asked ChatGPT "What are the best hand tool brands in New Zealand?": 1. Knipex, 2. Bahco, 3. Wera, 4. Wiha, 5. Stanley, 6. Stanley - Asked ChatGPT "What's the best hand tool brand in New Zealand for home repairs and DIY?": 1. Stanley, 2. Stanley, 3. Bahco, 4. Irwin, 5. Kincrome - Searched Google, AI Overview "hand tools nz": 1. Stanley, 2. Stanley, 3. Bahco, 4. Knipex - Searched Google, AI Overview "tool kit nz": 1. Stanley, 2. Stanley, 3. Kincrome Not named in any answer: Teng Tools, GearWrench, Stahlwille and Sidchrome. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hand tool brands in September 2026? - In September 2026, Stanley overtook Wera to rank 4th among hand tool brands in New Zealand, with 10.8% of the searches. - Estimated monthly branded searches for Wera in New Zealand rose 60% over 12 measured months, from 700 to 1.1K in September 2026. ## Month by month | Month | Stahlwille estimated searches | Stahlwille Share of Search | Stahlwille rank | Wera estimated searches | Wera Share of Search | Wera rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 190 | 2% | 9 | 700 | 7.4% | 6 | | Nov 2025 | 150 | 1.6% | 11 | 940 | 9.9% | 4 | | Dec 2025 | 150 | 1.5% | 10 | 910 | 9% | 5 | | Jan 2026 | 160 | 1.8% | 10 | 730 | 8.4% | 6 | | Feb 2026 | 180 | 2% | 10 | 960 | 10.6% | 5 | | Mar 2026 | 170 | 1.7% | 10 | 890 | 9.1% | 5 | | Apr 2026 | 190 | 2% | 10 | 870 | 9.2% | 5 | | May 2026 | 220 | 2% | 10 | 1K | 9% | 5 | | Jun 2026 | 210 | 1.8% | 10 | 1K | 8.7% | 6 | | Jul 2026 | 200 | 1.6% | 10 | 1.2K | 9.9% | 4 | | Aug 2026 | 200 | 1.5% | 10 | 1.3K | 9.8% | 4 | | Sep 2026 | 190 | 1.6% | 10 | 1.1K | 9.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Stahlwille’s and Wera’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Stahlwille**: Measured on the search terms “stahlwille”, “stahlwille de”, “stahlwille hand tools”, “stahlwille socket set”, “stahlwille spanner”, “stahlwille tool” and “stahlwille tool kit”, summed into one figure. - **Wera**: Measured on the search terms “wera advent calendar”, “wera allen keys”, “wera allen wrenches”, “wera hex keys”, “wera screwdrivers”, “wera set screwdriver”, “wera socket set”, “wera spanner set”, “wera tool check”, “wera tools”, “wera tools allen keys”, “wera torque screwdriver” and “wera torque wrench”, summed into one figure. - [Stahlwille profile](/demand/nz/brands/stahlwille) - [Wera profile](/demand/nz/brands/wera-tools) - [All hand tool brands in New Zealand](/demand/nz/categories/nz-hand-tool-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Stahlwille or Wera more popular in search? In September 2026, Wera had more branded searches than Stahlwille among hand tool brands in New Zealand. Wera had about 1,120 branded searches, while Stahlwille had 190. Wera made up 9.6% of all hand tool brand searches we track, and Stahlwille accounted for 1.6%. ## Cite this page Brandwave. "Stahlwille vs Wera: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/stahlwille-vs-wera-tools This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/stahlwille-vs-wera-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.