--- title: "Stabilo vs Zebra: Which is searched more in New Zealand?" description: "Is Stabilo or Zebra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Highlighter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/stabilo-vs-zebra-pen" publisher: "Brandwave" --- # Stabilo vs Zebra: Which is searched more in New Zealand? Is Stabilo or Zebra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Highlighter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Stabilo and Zebra - **Competitive set**: Highlighter brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Stabilo Share of Search**: 7.5% - **Zebra Share of Search**: 0.68% ## Is Stabilo or Zebra more popular in search? - In September 2026, Stabilo had more branded searches than Zebra among highlighter brands in New Zealand. Stabilo had about 110 branded searches, while Zebra had 10. Stabilo made up 7.5% of all highlighter brand searches we track, and Zebra accounted for 0.68%. - Stabilo was ahead of Zebra in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Stabilo’s share of searches among highlighter brands in New Zealand moved from 6.5% to 7.5%, and its estimated monthly branded searches moved from 90 to 110. - Across the 12 months ending September 2026, Zebra’s share of searches among highlighter brands in New Zealand moved from 0% to 0.68%, and its estimated monthly branded searches moved from 0 to 10. ## Top highlighter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stabilo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Zebra was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stabilo was listed before Zebra in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stabilo | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Zebra | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Faber-Castell | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Sharpie | 4th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about highlighter brands - Asked ChatGPT "Which highlighter brand should I buy in New Zealand?": named none of the brands we track - Asked ChatGPT "What are the best highlighter brands in New Zealand?": 1. Zebra, 2. Stabilo, 3. Faber-Castell, 4. Sharpie - Asked ChatGPT "What's the best highlighter brand in New Zealand for school notes?": 1. Stabilo, 2. Zebra, 3. Faber-Castell - Searched Google, AI Overview "highlighter brands": 1. Stabilo, 2. Faber-Castell - Searched Google, AI Overview "best highlighters": 1. Stabilo Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand highlighter brands in September 2026? - In September 2026, Stabilo lost share of searches among highlighter brands in New Zealand, from 8.1% to 7.5%. ## Month by month | Month | Stabilo estimated searches | Stabilo Share of Search | Stabilo rank | Zebra estimated searches | Zebra Share of Search | Zebra rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 6.5% | 2 | 0 | 0% | 4 | | Nov 2025 | 110 | 8.7% | 2 | 10 | 0.79% | 4 | | Dec 2025 | 80 | 6.7% | 2 | 0 | 0% | 4 | | Jan 2026 | 130 | 8.4% | 2 | 10 | 0.65% | 4 | | Feb 2026 | 110 | 8.3% | 2 | 10 | 0.76% | 4 | | Mar 2026 | 80 | 5.6% | 2 | 10 | 0.69% | 4 | | Apr 2026 | 60 | 5.4% | 2 | 10 | 0.9% | 4 | | May 2026 | 110 | 8.3% | 2 | 10 | 0.75% | 4 | | Jun 2026 | 80 | 6.3% | 2 | 10 | 0.79% | 4 | | Jul 2026 | 90 | 7.1% | 2 | 10 | 0.79% | 4 | | Aug 2026 | 110 | 8.1% | 2 | 10 | 0.74% | 4 | | Sep 2026 | 110 | 7.5% | 2 | 10 | 0.68% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Stabilo’s and Zebra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Stabilo**: Measured on the search terms “stabilo” and “stabilo highlighter”, summed into one figure. - **Zebra**: Measured on the search term “zebra highlighter”. - [Stabilo profile](/demand/nz/brands/stabilo) - [Zebra profile](/demand/nz/brands/zebra-pen) - [All highlighter brands in New Zealand](/demand/nz/categories/nz-highlighter-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Stabilo or Zebra more popular in search? In September 2026, Stabilo had more branded searches than Zebra among highlighter brands in New Zealand. Stabilo had about 110 branded searches, while Zebra had 10. Stabilo made up 7.5% of all highlighter brand searches we track, and Zebra accounted for 0.68%. ## Cite this page Brandwave. "Stabilo vs Zebra: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/stabilo-vs-zebra-pen This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/stabilo-vs-zebra-pen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.