--- title: "Stabicraft vs Surtees: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Stabicraft or Surtees? Compare estimated monthly branded-search demand and Share of Search inside the Boat brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/stabicraft-vs-surtees" publisher: "Brandwave" --- # Stabicraft vs Surtees: Which is more popular by branded search in New Zealand? Which is more popular in search, Stabicraft or Surtees? Compare estimated monthly branded-search demand and Share of Search inside the Boat brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Stabicraft and Surtees - **Competitive set**: Boat brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Stabicraft Share of Search**: 38.8% - **Surtees Share of Search**: 8.7% ## Which is more popular in search, Stabicraft or Surtees? - In August 2026, Stabicraft had more branded searches than Surtees among boat brands in New Zealand. Stabicraft was estimated to have 4.7K branded searches compared to Surtees’ 1.1K, and held a 38.8% Share of Search versus Surtees’ 8.7%. - Stabicraft was ahead of Surtees in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Stabicraft’s estimated Share of Search among boat brands in New Zealand moved from 35.3% to 38.8%, and its estimated monthly branded searches moved from 5K to 4.7K. - Across the 11 months ending August 2026, Surtees’ estimated Share of Search among boat brands in New Zealand moved from 9.5% to 8.7%, and its estimated monthly branded searches moved from 1.3K to 1.1K. ## How did search popularity change for New Zealand boat brands in August 2026? - In August 2026, Senator Boats overtook Surtees to rank 4th among boat brands in New Zealand, at 11.5%. - In August 2026, Extreme Boats overtook Surtees to rank 5th among boat brands in New Zealand, at 9.3%. - In August 2026, Stabicraft gained estimated Share of Search among boat brands in New Zealand, from 34.6% to 38.8%. - In August 2026, Surtees lost estimated Share of Search among boat brands in New Zealand, from 10.5% to 8.7%. ## Month by month | Month | Stabicraft estimated searches | Stabicraft Share of Search | Stabicraft rank | Surtees estimated searches | Surtees Share of Search | Surtees rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5K | 35.3% | 1 | 1.3K | 9.5% | 6 | | Nov 2025 | 6.6K | 39.8% | 1 | 1.4K | 8.4% | 6 | | Dec 2025 | 5.7K | 34.8% | 1 | 1.7K | 10.3% | 5 | | Jan 2026 | 8K | 34.6% | 1 | 2.2K | 9.6% | 5 | | Feb 2026 | 5.3K | 33.8% | 1 | 1.7K | 10.9% | 5 | | Mar 2026 | 4.7K | 33.6% | 1 | 1.4K | 10.1% | 4 | | Apr 2026 | 3.8K | 34% | 1 | 1.2K | 10.5% | 5 | | May 2026 | 4.3K | 35.1% | 1 | 1.4K | 11.6% | 4 | | Jun 2026 | 3.5K | 34.1% | 1 | 1.1K | 10.3% | 5 | | Jul 2026 | 3.5K | 34.6% | 1 | 1.1K | 10.5% | 4 | | Aug 2026 | 4.7K | 38.8% | 1 | 1.1K | 8.7% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Stabicraft’s and Surtees’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Stabicraft**: Measured on the search terms “1450 stabicraft”, “1550 stabicraft”, “1850 stabicraft”, “matt watson stabicraft”, “stabicraft”, “stabicraft 1450”, “stabicraft 1450 price”, “stabicraft 1550”, “stabicraft 1550 for sale”, “stabicraft 1550 price”, “stabicraft 1650”, “stabicraft 1850”, “stabicraft 1850 price”, “stabicraft 2050”, “stabicraft 2100”, “stabicraft 2750 price”, “stabicraft 389”, “stabicraft 459”, “stabicraft 509”, “stabicraft boat”, “stabicraft boats for sale”, “stabicraft com”, “stabicraft for sale”, “stabicraft marine”, “stabicraft near me” and “stabicraft nz”, summed into one figure. - **Surtees**: Measured on the search terms “surtees”, “surtees for sale”, “surtees near me” and “surtees nz”, summed into one figure. - [Stabicraft profile](/demand/nz/brands/stabicraft) - [Surtees profile](/demand/nz/brands/surtees) - [All boat brands in New Zealand](/demand/nz/categories/nz-boat-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Stabicraft or Surtees? In August 2026, Stabicraft had more branded searches than Surtees among boat brands in New Zealand. Stabicraft was estimated to have 4.7K branded searches compared to Surtees’ 1.1K, and held a 38.8% Share of Search versus Surtees’ 8.7%. ## Cite this page Brandwave. "Stabicraft vs Surtees: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/stabicraft-vs-surtees This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/stabicraft-vs-surtees. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.