--- title: "St.Tropez vs Tan-Luxe: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, St.Tropez or Tan-Luxe? Compare estimated monthly branded-search demand and Share of Search inside the self-tan brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/st-tropez-vs-tan-luxe" publisher: "Brandwave" --- # St.Tropez vs Tan-Luxe: Which is more popular by branded search in New Zealand? Which is more popular in search, St.Tropez or Tan-Luxe? Compare estimated monthly branded-search demand and Share of Search inside the self-tan brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: St.Tropez and Tan-Luxe - **Competitive set**: self-tan brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **St.Tropez Share of Search**: 2.7% - **Tan-Luxe Share of Search**: 1.3% ## Which is more popular in search, St.Tropez or Tan-Luxe? - In August 2026, St.Tropez had more branded searches than Tan-Luxe among self-tan brands in New Zealand. St.Tropez was estimated to have 430 branded searches compared to Tan-Luxe’s 200, and held a 2.7% Share of Search versus Tan-Luxe’s 1.3%. - St.Tropez was ahead of Tan-Luxe in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, St.Tropez’s estimated Share of Search among self-tan brands in New Zealand moved from 4.2% to 2.7%, and its estimated monthly branded searches moved from 800 to 430. - Across the 11 months ending August 2026, Tan-Luxe’s estimated Share of Search among self-tan brands in New Zealand moved from 0.68% to 1.3%, and its estimated monthly branded searches moved from 130 to 200. ## How did search popularity change for New Zealand self-tan brands in August 2026? - In August 2026, Tan-Luxe lost estimated Share of Search among self-tan brands in New Zealand, from 2.3% to 1.3%. - Estimated monthly branded searches for St.Tropez in New Zealand fell 46.3% over 11 measured months, from 800 to 430 in August 2026. ## Month by month | Month | St.Tropez estimated searches | St.Tropez Share of Search | St.Tropez rank | Tan-Luxe estimated searches | Tan-Luxe Share of Search | Tan-Luxe rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 800 | 4.2% | 5 | 130 | 0.68% | 8 | | Nov 2025 | 720 | 3.2% | 5 | 190 | 0.86% | 8 | | Dec 2025 | 740 | 3.8% | 5 | 150 | 0.78% | 8 | | Jan 2026 | 570 | 3.9% | 5 | 210 | 1.4% | 8 | | Feb 2026 | 420 | 3.5% | 5 | 110 | 0.91% | 8 | | Mar 2026 | 400 | 3.6% | 5 | 110 | 0.98% | 8 | | Apr 2026 | 390 | 3.3% | 5 | 120 | 1% | 8 | | May 2026 | 410 | 3% | 6 | 210 | 1.5% | 8 | | Jun 2026 | 410 | 2.7% | 6 | 300 | 2% | 8 | | Jul 2026 | 430 | 2.8% | 5 | 350 | 2.3% | 7 | | Aug 2026 | 430 | 2.7% | 5 | 200 | 1.3% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using St.Tropez’s and Tan-Luxe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **St.Tropez**: Measured on the search terms “saint tropez tan”, “st tropez bronze mousse”, “st tropez bronzing mousse”, “st tropez express”, “st tropez express mousse”, “st tropez fake tan”, “st tropez gradual tan”, “st tropez mousse”, “st tropez nz”, “st tropez purity”, “st tropez self tan”, “st tropez self tan mousse”, “st tropez tan”, “st tropez tan mousse”, “st tropez tan remover”, “st tropez tanning”, “st tropez tanning mousse” and “st. tropez tan”, summed into one figure. - **Tan-Luxe**: Measured on the search terms “tan luxe”, “tan luxe drops”, “tan luxe face drops”, “tan luxe gradual tan”, “tan luxe gradual tanner”, “tan luxe nz”, “tan luxe super glow”, “tan luxe tan”, “tan luxe the face”, “tan luxe the face drops”, “tan luxe the face illuminating self tan drops”, “tan-luxe” and “tanluxe”, summed into one figure. - [St.Tropez profile](/demand/nz/brands/st-tropez) - [Tan-Luxe profile](/demand/nz/brands/tan-luxe) - [All self-tan brands in New Zealand](/demand/nz/categories/nz-self-tan-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, St.Tropez or Tan-Luxe? In August 2026, St.Tropez had more branded searches than Tan-Luxe among self-tan brands in New Zealand. St.Tropez was estimated to have 430 branded searches compared to Tan-Luxe’s 200, and held a 2.7% Share of Search versus Tan-Luxe’s 1.3%. ## Cite this page Brandwave. "St.Tropez vs Tan-Luxe: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/st-tropez-vs-tan-luxe This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/st-tropez-vs-tan-luxe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.