--- title: "Squirrel Wellington vs The Mortgage Advice Company: Which is searched more in New Zealand?" description: "Is Squirrel Wellington or The Mortgage Advice Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/squirrel-wellington-vs-the-mortgage-advice-company" publisher: "Brandwave" --- # Squirrel Wellington vs The Mortgage Advice Company: Which is searched more in New Zealand? Is Squirrel Wellington or The Mortgage Advice Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Squirrel Wellington and The Mortgage Advice Company - **Competitive set**: Wellington mortgage advisers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Squirrel Wellington Share of Search**: 51.3% - **The Mortgage Advice Company Share of Search**: 7.9% ## Is Squirrel Wellington or The Mortgage Advice Company more popular in search? - In September 2026, Squirrel Wellington had more branded searches than The Mortgage Advice Company among Wellington mortgage advisers in New Zealand. Squirrel Wellington had about 390 branded searches, while The Mortgage Advice Company had 60. Squirrel Wellington made up 51.3% of all Wellington mortgage adviser searches we track, and The Mortgage Advice Company accounted for 7.9%. - Squirrel Wellington was ahead of The Mortgage Advice Company in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Squirrel Wellington’s share of searches among Wellington mortgage advisers in New Zealand moved from 52.2% to 51.3%, and its estimated monthly branded searches moved from 480 to 390. - Across the 12 months ending September 2026, The Mortgage Advice Company’s share of searches among Wellington mortgage advisers in New Zealand moved from 4.3% to 7.9%, and its estimated monthly branded searches moved from 40 to 60. ## Top Wellington mortgage advisers in ChatGPT and Google AI Overviews In three ChatGPT questions, Squirrel Wellington appeared in all three answers. The Mortgage Advice Company did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Squirrel Wellington | 1st | 3 of 3 | 3 of 3 | | Lendal Mortgages | 2nd | 3 of 3 | 3 of 3 | | Home Loan Factory | 3rd | 3 of 3 | 3 of 3 | | Capital Advice | 4th | 1 of 3 | 1 of 3 | | NZHL | Not ranked | 0 of 3 | 0 of 3 | | The Mortgage Advice Company | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Wellington mortgage advisers - Asked ChatGPT "Which mortgage adviser should I hire in Wellington, New Zealand?": 1. Squirrel Wellington, 2. Lendal Mortgages, 3. Home Loan Factory - Asked ChatGPT "What are the best mortgage advisers in Wellington, New Zealand?": 1. Squirrel Wellington, 2. Lendal Mortgages, 3. Home Loan Factory, 4. Capital Advice - Asked ChatGPT "What's the best mortgage adviser in Wellington, New Zealand for a home loan?": 1. Squirrel Wellington, 2. Home Loan Factory, 3. Lendal Mortgages Not named in any answer: NZHL and The Mortgage Advice Company. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Wellington mortgage advisers in September 2026? - In September 2026, Squirrel Wellington overtook Lendal Mortgages to become the leader among Wellington mortgage advisers in New Zealand, with 51.3% of the searches. - In September 2026, The Mortgage Advice Company gained share of searches among Wellington mortgage advisers in New Zealand, from 7.2% to 7.9%. ## Month by month | Month | Squirrel Wellington estimated searches | Squirrel Wellington Share of Search | Squirrel Wellington rank | The Mortgage Advice Company estimated searches | The Mortgage Advice Company Share of Search | The Mortgage Advice Company rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 52.2% | 1 | 40 | 4.3% | 5 | | Nov 2025 | 480 | 52.7% | 1 | 40 | 4.4% | 5 | | Dec 2025 | 390 | 52.7% | 1 | 40 | 5.4% | 5 | | Jan 2026 | 480 | 55.2% | 1 | 40 | 4.6% | 4 | | Feb 2026 | 320 | 41.6% | 1 | 50 | 6.5% | 5 | | Mar 2026 | 320 | 39.5% | 1 | 50 | 6.2% | 6 | | Apr 2026 | 390 | 50% | 1 | 50 | 6.4% | 4 | | May 2026 | 390 | 37.5% | 1 | 50 | 4.8% | 5 | | Jun 2026 | 320 | 34.8% | 1 | 60 | 6.5% | 5 | | Jul 2026 | 320 | 36.8% | 1 | 70 | 8% | 5 | | Aug 2026 | 320 | 33% | 2 | 70 | 7.2% | 4 | | Sep 2026 | 390 | 51.3% | 1 | 60 | 7.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Squirrel Wellington’s and The Mortgage Advice Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Squirrel Wellington**: Measured on the search term “squirrel wellington”. - **The Mortgage Advice Company**: Measured on the search terms “mortgage advice company” and “the mortgage advice company”, summed into one figure. - [Squirrel Wellington profile](/demand/nz/brands/squirrel-wellington) - [The Mortgage Advice Company profile](/demand/nz/brands/the-mortgage-advice-company) - [All Wellington mortgage advisers in New Zealand](/demand/nz/locations/wellington/mortgage-advisers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Squirrel Wellington or The Mortgage Advice Company more popular in search? In September 2026, Squirrel Wellington had more branded searches than The Mortgage Advice Company among Wellington mortgage advisers in New Zealand. Squirrel Wellington had about 390 branded searches, while The Mortgage Advice Company had 60. Squirrel Wellington made up 51.3% of all Wellington mortgage adviser searches we track, and The Mortgage Advice Company accounted for 7.9%. ## Cite this page Brandwave. "Squirrel Wellington vs The Mortgage Advice Company: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/squirrel-wellington-vs-the-mortgage-advice-company This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/squirrel-wellington-vs-the-mortgage-advice-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.