--- title: "Squarespace vs Webflow: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Squarespace or Webflow? Compare estimated monthly branded-search demand and Share of Search inside the Website builders set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/squarespace-vs-webflow" publisher: "Brandwave" --- # Squarespace vs Webflow: Which is more popular by branded search in New Zealand? Which is more popular in search, Squarespace or Webflow? Compare estimated monthly branded-search demand and Share of Search inside the Website builders set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Squarespace and Webflow - **Competitive set**: Website builders - **Market**: New Zealand - **Month measured**: Aug 2026 - **Squarespace Share of Search**: 29.4% - **Webflow Share of Search**: 4.4% ## Which is more popular in search, Squarespace or Webflow? - In August 2026, Squarespace had more branded searches than Webflow among website builders in New Zealand. Squarespace was estimated to have 18.1K branded searches compared to Webflow’s 2.7K, and held a 29.4% Share of Search versus Webflow’s 4.4%. - Squarespace was ahead of Webflow in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among website builders in New Zealand moved from 27.5% to 29.4%, and its estimated monthly branded searches moved from 17.8K to 18.1K. - Across the 11 months ending August 2026, Webflow’s estimated Share of Search among website builders in New Zealand moved from 5.2% to 4.4%, and its estimated monthly branded searches moved from 3.4K to 2.7K. ## How did search popularity change for New Zealand website builders in August 2026? - In August 2026, Squarespace gained estimated Share of Search among website builders in New Zealand, from 28.6% to 29.4%. - Estimated monthly branded searches for Webflow in New Zealand fell 20.6% over 11 measured months, from 3.4K to 2.7K in August 2026. ## Month by month | Month | Squarespace estimated searches | Squarespace Share of Search | Squarespace rank | Webflow estimated searches | Webflow Share of Search | Webflow rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 17.8K | 27.5% | 2 | 3.4K | 5.2% | 6 | | Nov 2025 | 14.7K | 26.6% | 2 | 3.4K | 6.1% | 6 | | Dec 2025 | 12K | 26.2% | 2 | 2.3K | 4.9% | 6 | | Jan 2026 | 14.9K | 25.5% | 2 | 3.3K | 5.7% | 6 | | Feb 2026 | 14.8K | 25.3% | 2 | 2.9K | 4.9% | 6 | | Mar 2026 | 17.9K | 25.6% | 2 | 3.4K | 4.8% | 6 | | Apr 2026 | 18K | 28.3% | 2 | 2.8K | 4.4% | 6 | | May 2026 | 18.2K | 27% | 2 | 3.3K | 4.9% | 6 | | Jun 2026 | 18.7K | 28.2% | 2 | 3.3K | 5% | 6 | | Jul 2026 | 18.1K | 28.6% | 2 | 2.8K | 4.4% | 6 | | Aug 2026 | 18.1K | 29.4% | 2 | 2.7K | 4.4% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Squarespace’s and Webflow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Squarespace**: Measured on the search terms “site squarespace”, “squarespace”, “squarespace cost”, “squarespace create website”, “squarespace ecommerce”, “squarespace examples”, “squarespace host”, “squarespace how much”, “squarespace near me”, “squarespace nz”, “squarespace om”, “squarespace online”, “squarespace online store”, “squarespace plans”, “squarespace pricing”, “squarespace templates”, “squarespace web” and “squarespace web builder”, summed into one figure. - **Webflow**: Measured on the search terms “webflow”, “webflow com”, “webflow near me”, “webflow nz”, “webflow pricing”, “webflow templates”, “webflow website” and “webflow website builder”, summed into one figure. - [Squarespace profile](/demand/nz/brands/squarespace) - [Webflow profile](/demand/nz/brands/webflow) - [All website builders in New Zealand](/demand/nz/categories/nz-website-builders): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Squarespace or Webflow? In August 2026, Squarespace had more branded searches than Webflow among website builders in New Zealand. Squarespace was estimated to have 18.1K branded searches compared to Webflow’s 2.7K, and held a 29.4% Share of Search versus Webflow’s 4.4%. ## Cite this page Brandwave. "Squarespace vs Webflow: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/squarespace-vs-webflow This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/squarespace-vs-webflow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.