--- title: "Square vs Windcave: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Square or Windcave? Compare estimated monthly branded-search demand and Share of Search inside the Payment providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/square-vs-windcave" publisher: "Brandwave" --- # Square vs Windcave: Which is more popular by branded search in New Zealand? Which is more popular in search, Square or Windcave? Compare estimated monthly branded-search demand and Share of Search inside the Payment providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Square and Windcave - **Competitive set**: Payment providers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Square Share of Search**: 49% - **Windcave Share of Search**: 5% ## Which is more popular in search, Square or Windcave? - In August 2026, Square had more branded searches than Windcave among payment providers in New Zealand. Square was estimated to have 51.6K branded searches compared to Windcave’s 5.2K, and held a 49% Share of Search versus Windcave’s 5%. - Square was ahead of Windcave in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Square’s estimated Share of Search among payment providers in New Zealand moved from 38% to 49%, and its estimated monthly branded searches moved from 41.9K to 51.6K. - Across the 11 months ending August 2026, Windcave’s estimated Share of Search among payment providers in New Zealand moved from 5.6% to 5%, and its estimated monthly branded searches moved from 6.2K to 5.2K. ## How did search popularity change for New Zealand payment providers in August 2026? - In August 2026, Square overtook PayPal to take the highest estimated Share of Search among payment providers in New Zealand, at 49%. - Estimated monthly branded searches for Windcave in New Zealand fell 15.7% over 11 measured months, from 6.2K to 5.2K in August 2026. ## Month by month | Month | Square estimated searches | Square Share of Search | Square rank | Windcave estimated searches | Windcave Share of Search | Windcave rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 41.9K | 38% | 2 | 6.2K | 5.6% | 3 | | Nov 2025 | 41.8K | 37.9% | 2 | 5.6K | 5% | 3 | | Dec 2025 | 41.6K | 38.6% | 2 | 5.2K | 4.9% | 3 | | Jan 2026 | 42K | 38.6% | 2 | 5K | 4.5% | 3 | | Feb 2026 | 42K | 39.2% | 2 | 5.4K | 5% | 3 | | Mar 2026 | 51.5K | 43.9% | 1 | 5.4K | 4.6% | 3 | | Apr 2026 | 42.4K | 39.4% | 2 | 5.4K | 5% | 3 | | May 2026 | 43K | 40.1% | 2 | 5.5K | 5.1% | 3 | | Jun 2026 | 43.5K | 40.3% | 2 | 5.4K | 5% | 3 | | Jul 2026 | 43.1K | 40.7% | 2 | 5.2K | 4.9% | 3 | | Aug 2026 | 51.6K | 49% | 1 | 5.2K | 5% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Square’s and Windcave’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Square**: Measured on the search terms “square”, “square appointments”, “square eftpos”, “square it”, “square near me”, “square nz”, “square online”, “square payment gateway”, “square payments”, “square pos”, “square pos system”, “square reader”, “square restaurant”, “square space costs”, “square space examples”, “square space price”, “square space site”, “square space website builder”, “square space website design”, “square terminal” and “squareup com”, summed into one figure. - **Windcave**: Measured on the search terms “windcave”, “windcave com”, “windcave contact”, “windcave eftpos”, “windcave eftpos machine”, “windcave ltd”, “windcave near me”, “windcave new zealand”, “windcave nz”, “windcave payment”, “windcave payment gateway” and “windcave support”, summed into one figure. - [Square profile](/demand/nz/brands/square) - [Windcave profile](/demand/nz/brands/windcave) - [All payment providers in New Zealand](/demand/nz/categories/nz-payment-gateways): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Square or Windcave? In August 2026, Square had more branded searches than Windcave among payment providers in New Zealand. Square was estimated to have 51.6K branded searches compared to Windcave’s 5.2K, and held a 49% Share of Search versus Windcave’s 5%. ## Cite this page Brandwave. "Square vs Windcave: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/square-vs-windcave This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/square-vs-windcave. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.