--- title: "Sprout Social vs Talkwalker: Which is more popular in New Zealand?" description: "Is Sprout Social or Talkwalker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Media monitoring and social listening tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/sprout-social-vs-talkwalker" publisher: "Brandwave" --- # Sprout Social vs Talkwalker: Which is more popular in New Zealand? Is Sprout Social or Talkwalker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Media monitoring and social listening tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sprout Social and Talkwalker - **Competitive set**: Media monitoring and social listening tools - **Market**: New Zealand - **Month measured**: Oct 2026 - **Sprout Social Share of Search**: 20.5% - **Talkwalker Share of Search**: 3.1% ## Is Sprout Social or Talkwalker more popular in search? - In October 2026, Sprout Social had more branded searches than Talkwalker among media monitoring and social listening tools in New Zealand. Sprout Social had about 260 branded searches, while Talkwalker had 40. Sprout Social made up 20.5% of all media monitoring and social listening tool searches we track, and Talkwalker accounted for 3.1%. - Sprout Social was ahead of Talkwalker in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Sprout Social’s share of searches among media monitoring and social listening tools in New Zealand moved from 25% to 20.5%, and its estimated monthly branded searches moved from 390 to 260. - Across the 12 months ending October 2026, Talkwalker’s share of searches among media monitoring and social listening tools in New Zealand moved from 2.6% to 3.1%, and its estimated monthly branded searches held steady at 40. ## Top media monitoring and social listening tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sprout Social and Talkwalker were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sprout Social and Talkwalker were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Brandwatch | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Meltwater | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Streem | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Brand24 | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Sprout Social | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Talkwalker | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Isentia | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Mention | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Muck Rack | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about media monitoring and social listening tools - Asked ChatGPT "Which social listening tool should I use in New Zealand?": 1. Brandwatch, 2. Meltwater, 3. Sprout Social, 4. Brand24, 5. Streem - Asked ChatGPT "What are the best media monitoring and social listening tools in New Zealand?": 1. Streem, 2. Isentia, 3. Meltwater, 4. Brandwatch, 5. Brand24, 6. Talkwalker, 7. Sprout Social - Asked ChatGPT "What's the best social listening tool in New Zealand for a communications team?": 1. Streem, 2. Meltwater, 3. Brandwatch, 4. Talkwalker - Searched Google, AI Overview "best social listening tool": 1. Brandwatch, 2. Sprout Social, 3. Meltwater, 4. Talkwalker, 5. Brand24 - Searched Google, AI Overview "brand monitoring software": 1. Brand24, 2. Mention, 3. Brandwatch Not named in any answer: Muck Rack. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand media monitoring and social listening tools in October 2026? - In October 2026, Streem overtook Sprout Social to become the leader among media monitoring and social listening tools in New Zealand, with 24.4% of the searches. - In October 2026, Sprout Social lost share of searches among media monitoring and social listening tools in New Zealand, from 23.9% to 20.5%. ## How has branded search for Sprout Social and Talkwalker changed in New Zealand over the last 12 months? | Month | Sprout Social estimated searches | Sprout Social Share of Search | Sprout Social rank | Talkwalker estimated searches | Talkwalker Share of Search | Talkwalker rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 390 | 25% | 2 | 40 | 2.6% | 7 | | Dec 2025 | 320 | 25.8% | 2 | 30 | 2.4% | 8 | | Jan 2026 | 320 | 24.4% | 1 | 40 | 3.1% | 7 | | Feb 2026 | 390 | 23.9% | 2 | 50 | 3.1% | 7 | | Mar 2026 | 390 | 22.5% | 2 | 60 | 3.5% | 6 | | Apr 2026 | 260 | 16.5% | 3 | 30 | 1.9% | 8 | | May 2026 | 320 | 20.1% | 3 | 20 | 1.3% | 8 | | Jun 2026 | 320 | 21.6% | 3 | 30 | 2% | 8 | | Jul 2026 | 390 | 25.3% | 1 | 30 | 1.9% | 8 | | Aug 2026 | 390 | 26.7% | 1 | 20 | 1.4% | 9 | | Sep 2026 | 320 | 23.9% | 1 | 40 | 3% | 7 | | Oct 2026 | 260 | 20.5% | 2 | 40 | 3.1% | 7 | ## How are Sprout Social’s and Talkwalker’s branded searches counted? Brandwave collects information about searches that people make online using Sprout Social’s and Talkwalker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sprout Social**: Measured on the search terms “sprout social” and “sproutsocial”, summed into one figure. - **Talkwalker**: Measured on the search terms “talkwalker”, “talkwalker media monitoring” and “talkwalker social listening”, summed into one figure. - [Sprout Social profile](/demand/nz/brands/sprout-social) - [Talkwalker profile](/demand/nz/brands/talkwalker) - [All media monitoring and social listening tools in New Zealand](/demand/nz/categories/nz-media-monitoring-tools): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sprout Social or Talkwalker more popular in search? In October 2026, Sprout Social had more branded searches than Talkwalker among media monitoring and social listening tools in New Zealand. Sprout Social had about 260 branded searches, while Talkwalker had 40. Sprout Social made up 20.5% of all media monitoring and social listening tool searches we track, and Talkwalker accounted for 3.1%. ## Cite this page Brandwave. "Sprout Social vs Talkwalker: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/sprout-social-vs-talkwalker This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sprout-social-vs-talkwalker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.