--- title: "Sprocket Digital vs Traction Marketing: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Sprocket Digital or Traction Marketing? Compare estimated monthly branded-search demand and Share of Search inside the Performance and Digital Marketing Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/sprocket-digital-vs-traction-marketing" publisher: "Brandwave" --- # Sprocket Digital vs Traction Marketing: Which is more popular by branded search in New Zealand? Which is more popular in search, Sprocket Digital or Traction Marketing? Compare estimated monthly branded-search demand and Share of Search inside the Performance and Digital Marketing Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sprocket Digital and Traction Marketing - **Competitive set**: Performance and Digital Marketing Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Sprocket Digital Share of Search**: 8.8% - **Traction Marketing Share of Search**: 4.7% ## Which is more popular in search, Sprocket Digital or Traction Marketing? - In August 2026, Sprocket Digital had more branded searches than Traction Marketing among performance and digital marketing agencies in New Zealand. Sprocket Digital was estimated to have 260 branded searches compared to Traction Marketing’s 140, and held an 8.8% Share of Search versus Traction Marketing’s 4.7%. - Sprocket Digital was ahead of Traction Marketing in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Sprocket Digital’s estimated Share of Search among performance and digital marketing agencies in New Zealand moved from 6.8% to 8.8%, and its estimated monthly branded searches moved from 210 to 260. - Across the 11 months ending August 2026, Traction Marketing’s estimated Share of Search among performance and digital marketing agencies in New Zealand moved from 2.9% to 4.7%, and its estimated monthly branded searches moved from 90 to 140. ## How did search popularity change for New Zealand performance and digital marketing agencies in August 2026? - In August 2026, Digital Influence overtook Sprocket Digital to rank 2nd among performance and digital marketing agencies in New Zealand, at 13.2%. - In August 2026, Traction Marketing overtook Atlas Digital to rank 8th among performance and digital marketing agencies in New Zealand, at 4.7%. - In August 2026, Sprocket Digital lost estimated Share of Search among performance and digital marketing agencies in New Zealand, from 13.7% to 8.8%. ## Month by month | Month | Sprocket Digital estimated searches | Sprocket Digital Share of Search | Sprocket Digital rank | Traction Marketing estimated searches | Traction Marketing Share of Search | Traction Marketing rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 6.8% | 7 | 90 | 2.9% | 12 | | Nov 2025 | 260 | 8.5% | 5 | 70 | 2.3% | 13 | | Dec 2025 | 210 | 9.1% | 6 | 70 | 3% | 12 | | Jan 2026 | 320 | 12% | 3 | 50 | 1.9% | 13 | | Feb 2026 | 480 | 12% | 2 | 110 | 2.8% | 13 | | Mar 2026 | 390 | 8.2% | 5 | 170 | 3.6% | 12 | | Apr 2026 | 260 | 7.9% | 6 | 110 | 3.3% | 9 | | May 2026 | 390 | 9.8% | 5 | 110 | 2.8% | 11 | | Jun 2026 | 480 | 12.4% | 3 | 210 | 5.4% | 7 | | Jul 2026 | 390 | 13.7% | 2 | 90 | 3.2% | 12 | | Aug 2026 | 260 | 8.8% | 5 | 140 | 4.7% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Sprocket Digital’s and Traction Marketing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sprocket Digital**: Measured on the search term “Sprocket Digital”. - **Traction Marketing**: Measured on the search term “Traction Marketing”. - [Sprocket Digital profile](/demand/nz/brands/sprocket-digital) - [Traction Marketing profile](/demand/nz/brands/traction-marketing) - [All performance and digital marketing agencies in New Zealand](/demand/nz/categories/performance-digital-marketing-agencies): The set both shares are measured inside, 13 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Sprocket Digital or Traction Marketing? In August 2026, Sprocket Digital had more branded searches than Traction Marketing among performance and digital marketing agencies in New Zealand. Sprocket Digital was estimated to have 260 branded searches compared to Traction Marketing’s 140, and held an 8.8% Share of Search versus Traction Marketing’s 4.7%. ## Cite this page Brandwave. "Sprocket Digital vs Traction Marketing: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/sprocket-digital-vs-traction-marketing This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sprocket-digital-vs-traction-marketing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.