--- title: "Spotify vs YouTube Music: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Spotify or YouTube Music? Compare estimated monthly branded-search demand and Share of Search inside the Music streaming services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/spotify-vs-youtube-music" publisher: "Brandwave" --- # Spotify vs YouTube Music: Which is more popular by branded search in New Zealand? Which is more popular in search, Spotify or YouTube Music? Compare estimated monthly branded-search demand and Share of Search inside the Music streaming services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Spotify and YouTube Music - **Competitive set**: Music streaming services - **Market**: New Zealand - **Month measured**: Aug 2026 - **Spotify Share of Search**: 65.5% - **YouTube Music Share of Search**: 22.2% ## Which is more popular in search, Spotify or YouTube Music? - In August 2026, Spotify had more branded searches than YouTube Music among music streaming services in New Zealand. Spotify was estimated to have 340K branded searches compared to YouTube Music’s 115K, and held a 65.5% Share of Search versus YouTube Music’s 22.2%. - Spotify was ahead of YouTube Music in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Spotify’s estimated Share of Search among music streaming services in New Zealand moved from 67.4% to 65.5%, and its estimated monthly branded searches moved from 332K to 340K. - Across the 11 months ending August 2026, YouTube Music’s estimated Share of Search among music streaming services in New Zealand moved from 19.5% to 22.2%, and its estimated monthly branded searches moved from 96.2K to 115K. ## How did search popularity change for New Zealand music streaming services in August 2026? - Spotify’s estimated Share of Search among music streaming services in New Zealand has lost ground for 3 months in a row, from 69.4% to 65.5% in August 2026. - Estimated monthly branded searches for YouTube Music in New Zealand rose 19.5% over 11 measured months, from 96.2K to 115K in August 2026. ## Month by month | Month | Spotify estimated searches | Spotify Share of Search | Spotify rank | YouTube Music estimated searches | YouTube Music Share of Search | YouTube Music rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 332K | 67.4% | 1 | 96.2K | 19.5% | 2 | | Nov 2025 | 334K | 68% | 1 | 95.6K | 19.5% | 2 | | Dec 2025 | 285K | 65.5% | 1 | 96K | 22.1% | 2 | | Jan 2026 | 236K | 62.7% | 1 | 95.9K | 25.4% | 2 | | Feb 2026 | 337K | 69.5% | 1 | 95.8K | 19.8% | 2 | | Mar 2026 | 405K | 69.1% | 1 | 116K | 19.8% | 2 | | Apr 2026 | 281K | 65.2% | 1 | 96.5K | 22.4% | 2 | | May 2026 | 413K | 69.4% | 1 | 117K | 19.6% | 2 | | Jun 2026 | 414K | 69.4% | 1 | 116K | 19.4% | 2 | | Jul 2026 | 287K | 65.8% | 1 | 96.2K | 22% | 2 | | Aug 2026 | 340K | 65.5% | 1 | 115K | 22.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Spotify’s and YouTube Music’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Spotify**: Measured on the search terms “michael jackson spotify”, “play spotify web”, “spotify”, “spotify app”, “spotify com”, “spotify dl”, “spotify download mac”, “spotify download mp3”, “spotify family”, “spotify gift card”, “spotify music”, “spotify near me”, “spotify nz”, “spotify online”, “spotify playlist downloader”, “spotify podcast”, “spotify premium”, “spotify premium cost”, “spotify premium subscription”, “spotify price”, “spotify song download”, “spotify subscription”, “spotify to mp3”, “spotify web player music for everyone” and “spotify website”, summed into one figure. - **YouTube Music**: Measured on the search terms “music youtube com”, “my youtube music”, “open youtube music”, “youtube music”, “youtube music app”, “youtube music app windows”, “youtube music channel”, “youtube music chart”, “youtube music cost”, “youtube music downloads”, “youtube music for work”, “youtube music free”, “youtube music free app”, “youtube music music”, “youtube music near me”, “youtube music new zealand”, “youtube music nz”, “youtube music online”, “youtube music playlists”, “youtube music premium”, “youtube music price”, “youtube music subscription”, “youtube music videos free songs”, “youtubemusic”, “youtubemusic app”, “youtubemusic com”, “youtubemusic music” and “youtubemusic premium”, summed into one figure. - [Spotify profile](/demand/nz/brands/spotify) - [YouTube Music profile](/demand/nz/brands/youtube-music) - [All music streaming services in New Zealand](/demand/nz/categories/nz-music-streaming-services): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Spotify or YouTube Music? In August 2026, Spotify had more branded searches than YouTube Music among music streaming services in New Zealand. Spotify was estimated to have 340K branded searches compared to YouTube Music’s 115K, and held a 65.5% Share of Search versus YouTube Music’s 22.2%. ## Cite this page Brandwave. "Spotify vs YouTube Music: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/spotify-vs-youtube-music This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/spotify-vs-youtube-music. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.