--- title: "Spotify vs Tidal: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Spotify or Tidal? Compare estimated monthly branded-search demand and Share of Search inside the Music streaming services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/spotify-vs-tidal" publisher: "Brandwave" --- # Spotify vs Tidal: Which is more popular by branded search in New Zealand? Which is more popular in search, Spotify or Tidal? Compare estimated monthly branded-search demand and Share of Search inside the Music streaming services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Spotify and Tidal - **Competitive set**: Music streaming services - **Market**: New Zealand - **Month measured**: Aug 2026 - **Spotify Share of Search**: 65.5% - **Tidal Share of Search**: 0.17% ## Which is more popular in search, Spotify or Tidal? - In August 2026, Spotify had more branded searches than Tidal among music streaming services in New Zealand. Spotify was estimated to have 340K branded searches compared to Tidal’s 900, and held a 65.5% Share of Search versus Tidal’s 0.17%. - Spotify was ahead of Tidal in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Spotify’s estimated Share of Search among music streaming services in New Zealand moved from 67.4% to 65.5%, and its estimated monthly branded searches moved from 332K to 340K. - Across the 11 months ending August 2026, Tidal’s estimated Share of Search among music streaming services in New Zealand moved from 0.36% to 0.17%, and its estimated monthly branded searches moved from 1.8K to 900. ## How did search popularity change for New Zealand music streaming services in August 2026? - Spotify’s estimated Share of Search among music streaming services in New Zealand has lost ground for 3 months in a row, from 69.4% to 65.5% in August 2026. - Estimated monthly branded searches for Tidal in New Zealand fell 49.4% over 11 measured months, from 1.8K to 900 in August 2026. ## Month by month | Month | Spotify estimated searches | Spotify Share of Search | Spotify rank | Tidal estimated searches | Tidal Share of Search | Tidal rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 332K | 67.4% | 1 | 1.8K | 0.36% | 6 | | Nov 2025 | 334K | 68% | 1 | 1.1K | 0.23% | 7 | | Dec 2025 | 285K | 65.5% | 1 | 1.9K | 0.43% | 6 | | Jan 2026 | 236K | 62.7% | 1 | 1.5K | 0.39% | 6 | | Feb 2026 | 337K | 69.5% | 1 | 1.1K | 0.23% | 6 | | Mar 2026 | 405K | 69.1% | 1 | 1.1K | 0.19% | 7 | | Apr 2026 | 281K | 65.2% | 1 | 1.4K | 0.32% | 6 | | May 2026 | 413K | 69.4% | 1 | 1.4K | 0.23% | 6 | | Jun 2026 | 414K | 69.4% | 1 | 980 | 0.16% | 7 | | Jul 2026 | 287K | 65.8% | 1 | 970 | 0.22% | 7 | | Aug 2026 | 340K | 65.5% | 1 | 900 | 0.17% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Spotify’s and Tidal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Spotify**: Measured on the search terms “michael jackson spotify”, “play spotify web”, “spotify”, “spotify app”, “spotify com”, “spotify dl”, “spotify download mac”, “spotify download mp3”, “spotify family”, “spotify gift card”, “spotify music”, “spotify near me”, “spotify nz”, “spotify online”, “spotify playlist downloader”, “spotify podcast”, “spotify premium”, “spotify premium cost”, “spotify premium subscription”, “spotify price”, “spotify song download”, “spotify subscription”, “spotify to mp3”, “spotify web player music for everyone” and “spotify website”, summed into one figure. - **Tidal**: Measured on the search terms “tidal app”, “tidal music”, “tidal music app”, “tidal music cost”, “tidal music price”, “tidal music stream”, “tidal music streaming service”, “tidal premium”, “tidal streaming” and “tidal subscription”, summed into one figure. - [Spotify profile](/demand/nz/brands/spotify) - [Tidal profile](/demand/nz/brands/tidal) - [All music streaming services in New Zealand](/demand/nz/categories/nz-music-streaming-services): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Spotify or Tidal? In August 2026, Spotify had more branded searches than Tidal among music streaming services in New Zealand. Spotify was estimated to have 340K branded searches compared to Tidal’s 900, and held a 65.5% Share of Search versus Tidal’s 0.17%. ## Cite this page Brandwave. "Spotify vs Tidal: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/spotify-vs-tidal This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/spotify-vs-tidal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.