--- title: "Spotify vs Storytel: Which is searched more in New Zealand?" description: "Is Spotify or Storytel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Audiobook and ebook services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/spotify-vs-storytel" publisher: "Brandwave" --- # Spotify vs Storytel: Which is searched more in New Zealand? Is Spotify or Storytel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Audiobook and ebook services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Spotify and Storytel - **Competitive set**: Audiobook and ebook services - **Market**: New Zealand - **Month measured**: Sep 2026 - **Spotify Share of Search**: 85.8% - **Storytel Share of Search**: 0.02% ## Is Spotify or Storytel more popular in search? - In September 2026, Spotify had more branded searches than Storytel among audiobook and ebook services in New Zealand. Spotify had about 310,000 branded searches, while Storytel had 90. Spotify made up 85.8% of all audiobook and ebook service searches we track, and Storytel accounted for 0.02%. - Spotify was ahead of Storytel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Spotify’s share of searches among audiobook and ebook services in New Zealand moved from 86.1% to 85.8%, and its estimated monthly branded searches held steady at 310K. - Across the 12 months ending September 2026, Storytel’s share of searches among audiobook and ebook services in New Zealand moved from 0.03% to 0.02%, and its estimated monthly branded searches moved from 110 to 90. ## Top audiobook and ebook services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Spotify was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Storytel did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Libby | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Kobo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Audible | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Spotify | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Kindle | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | BorrowBox | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Storytel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about audiobook and ebook services - Asked ChatGPT "Which audiobook or ebook service should I use in New Zealand?": 1. Kobo, 2. Audible, 3. Libby, 4. BorrowBox, 5. Kindle - Asked ChatGPT "What are the best audiobook and ebook services in New Zealand?": 1. Libby, 2. Kobo, 3. Audible, 4. BorrowBox, 5. Kindle - Asked ChatGPT "What's the best audiobook or ebook service in New Zealand for reading on the go?": 1. Libby, 2. Kobo, 3. Spotify, 4. Audible, 5. BorrowBox - Searched Google, AI Overview "best audiobook app": 1. Libby, 2. Audible, 3. Spotify, 4. Kobo - Searched Google, AI Overview "ebook app": 1. Libby, 2. Kindle, 3. Kobo Not named in any answer: Storytel. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand audiobook and ebook services in September 2026? - Estimated monthly branded searches for Storytel in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in September 2026. ## Month by month | Month | Spotify estimated searches | Spotify Share of Search | Spotify rank | Storytel estimated searches | Storytel Share of Search | Storytel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 310K | 86.1% | 1 | 110 | 0.03% | 7 | | Nov 2025 | 309K | 82.7% | 1 | 110 | 0.03% | 7 | | Dec 2025 | 256K | 79.2% | 1 | 120 | 0.04% | 7 | | Jan 2026 | 211K | 75.7% | 1 | 130 | 0.05% | 7 | | Feb 2026 | 311K | 86.2% | 1 | 90 | 0.02% | 7 | | Mar 2026 | 379K | 87.6% | 1 | 110 | 0.03% | 7 | | Apr 2026 | 256K | 82% | 1 | 90 | 0.03% | 7 | | May 2026 | 383K | 86.7% | 1 | 80 | 0.02% | 7 | | Jun 2026 | 385K | 87% | 1 | 90 | 0.02% | 7 | | Jul 2026 | 262K | 82.7% | 1 | 90 | 0.03% | 7 | | Aug 2026 | 313K | 85.5% | 1 | 110 | 0.03% | 7 | | Sep 2026 | 310K | 85.8% | 1 | 90 | 0.02% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Spotify’s and Storytel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Spotify**: Measured on the search terms “michael jackson spotify”, “play spotify web”, “spotify”, “spotify dl”, “spotify family”, “spotify gift card”, “spotify playlist downloader” and “spotify podcast”, summed into one figure. - **Storytel**: Measured on the search terms “storytel”, “storytel app” and “storytel audiobooks”, summed into one figure. - [Spotify profile](/demand/nz/brands/spotify) - [Storytel profile](/demand/nz/brands/storytel) - [All audiobook and ebook services in New Zealand](/demand/nz/categories/nz-audiobook-and-ebook-services): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Spotify or Storytel more popular in search? In September 2026, Spotify had more branded searches than Storytel among audiobook and ebook services in New Zealand. Spotify had about 310,000 branded searches, while Storytel had 90. Spotify made up 85.8% of all audiobook and ebook service searches we track, and Storytel accounted for 0.02%. ## Cite this page Brandwave. "Spotify vs Storytel: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/spotify-vs-storytel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/spotify-vs-storytel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.