--- title: "SportsHQ vs Sporty: Which is more popular in New Zealand?" description: "Is SportsHQ or Sporty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports club management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/sportshq-vs-sporty" publisher: "Brandwave" --- # SportsHQ vs Sporty: Which is more popular in New Zealand? Is SportsHQ or Sporty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports club management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: SportsHQ and Sporty - **Competitive set**: Sports club management software - **Market**: New Zealand - **Month measured**: Oct 2026 - **SportsHQ Share of Search**: 8.8% - **Sporty Share of Search**: 56.1% ## Is SportsHQ or Sporty more popular in search? - In October 2026, Sporty had more branded searches than SportsHQ among sports club management software in New Zealand. Sporty had about 3,760 branded searches, while SportsHQ had 590. Sporty made up 56.1% of all sports club management software searches we track, and SportsHQ accounted for 8.8%. - Sporty was ahead of SportsHQ in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, SportsHQ’s share of searches among sports club management software in New Zealand moved from 7.4% to 8.8%, and its estimated monthly branded searches moved from 390 to 590. - Across the 12 months ending October 2026, Sporty’s share of searches among sports club management software in New Zealand moved from 57.2% to 56.1%, and its estimated monthly branded searches moved from 3K to 3.8K. ## Top sports club management software in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Sporty appeared in all four answers. SportsHQ was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Sporty was listed before SportsHQ in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sporty | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Hello Club | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | SportsHQ | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Friendly Manager | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | ClubHub | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | ClubSpark | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | GameDay | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sports club management software - Asked ChatGPT "Which sports club management platform should I use in New Zealand?": 1. Sporty, 2. SportsHQ - Asked ChatGPT "What are the best sports club management platforms in New Zealand?": 1. Sporty, 2. Hello Club, 3. Friendly Manager, 4. SportsHQ, 5. ClubHub - Asked ChatGPT "What's the best sports club management platform in New Zealand for a small club?": 1. Sporty, 2. Hello Club, 3. ClubHub, 4. Friendly Manager - Searched Google, AI Overview "sports club management software": 1. Sporty Not named in any answer: ClubSpark and GameDay. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand sports club management software in October 2026? - In October 2026, SportsHQ overtook ClubSpark to rank 4th among sports club management software in New Zealand, with 8.8% of the searches. - In October 2026, Sporty lost share of searches among sports club management software in New Zealand, from 60.3% to 56.1%. ## How has branded search for SportsHQ and Sporty changed in New Zealand over the last 12 months? | Month | SportsHQ estimated searches | SportsHQ Share of Search | SportsHQ rank | Sporty estimated searches | Sporty Share of Search | Sporty rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 390 | 7.4% | 4 | 3K | 57.2% | 1 | | Dec 2025 | 320 | 10.2% | 3 | 1.7K | 55% | 1 | | Jan 2026 | 390 | 8.4% | 4 | 2.5K | 54.3% | 1 | | Feb 2026 | 320 | 5.9% | 5 | 3.1K | 57.2% | 1 | | Mar 2026 | 320 | 4.3% | 4 | 4.7K | 63.2% | 1 | | Apr 2026 | 210 | 2.9% | 5 | 4.7K | 64% | 1 | | May 2026 | 210 | 2.9% | 5 | 4.6K | 62.8% | 1 | | Jun 2026 | 170 | 2.8% | 5 | 3.8K | 61.5% | 1 | | Jul 2026 | 170 | 3% | 5 | 3.8K | 66.1% | 1 | | Aug 2026 | 210 | 3.4% | 5 | 3.8K | 60% | 1 | | Sep 2026 | 260 | 4.2% | 5 | 3.8K | 60.3% | 1 | | Oct 2026 | 590 | 8.8% | 4 | 3.8K | 56.1% | 1 | ## How are SportsHQ’s and Sporty’s branded searches counted? Brandwave collects information about searches that people make online using SportsHQ’s and Sporty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **SportsHQ**: Measured on the search term “sportshq”. - **Sporty**: Measured on the search terms “sporty co nz”, “sporty nz” and “www sporty co nz”, summed into one figure. - [SportsHQ profile](/demand/nz/brands/sportshq) - [Sporty profile](/demand/nz/brands/sporty) - [All sports club management software in New Zealand](/demand/nz/categories/nz-sports-club-management-software): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is SportsHQ or Sporty more popular in search? In October 2026, Sporty had more branded searches than SportsHQ among sports club management software in New Zealand. Sporty had about 3,760 branded searches, while SportsHQ had 590. Sporty made up 56.1% of all sports club management software searches we track, and SportsHQ accounted for 8.8%. ## Cite this page Brandwave. "SportsHQ vs Sporty: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/sportshq-vs-sporty This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sportshq-vs-sporty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.